According to a new report published by Allied Market Mobile Gaming Market Size, Share, Competitive Landscape and Trend Analysis Report, by Device Type (Smartphone, Tablet), by Genre (Action, Adventure, Puzzle, Simulation, Role Playing, Others), by Platform (Google Play, App Store): Global Opportunity Analysis and Industry Forecast, 2022 – 2032, The global mobile gaming market size was valued at USD 90.6 billion in 2022, and is projected to reach USD 269.8 billion by 2032, growing at a CAGR of 11.7% from 2023 to 2032.
The mobile gaming market has emerged as one of the fastest-growing segments of the global gaming industry. With the widespread adoption of smartphones and tablets, gaming has become more accessible to a broader audience across age groups and geographies. Casual, mid-core, and core games are now readily available through app stores, offering diverse genres such as action, puzzle, role-playing, sports, and strategy games.
Advancements in mobile hardware, graphics processing, and cloud connectivity have significantly enhanced user experience. Additionally, the rise of 5G networks and affordable mobile internet has enabled seamless multiplayer gaming, live streaming, and real-time interactions, further strengthening the market’s growth trajectory.
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Market Dynamics
One of the primary growth drivers of the mobile gaming market is the increasing penetration of smartphones globally. Affordable devices and improved internet infrastructure, particularly in emerging economies, have expanded the gamer base and increased daily engagement levels.
The growth of in-game monetization models such as in-app purchases, subscriptions, and advertising has also positively influenced market revenue. Developers are leveraging freemium models to attract large user bases while generating consistent income through virtual goods and premium features.
Technological advancements such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are reshaping mobile gaming experiences. These technologies enable immersive gameplay, personalized content, and smarter in-game interactions, enhancing user retention.
However, market growth faces challenges including high competition and rising user acquisition costs. With millions of games available, developers must invest heavily in marketing and innovation to stand out, impacting profitability.
Data privacy concerns and regulatory restrictions related to in-game purchases and screen time are also influencing market dynamics. Compliance with regional regulations remains a critical consideration for global gaming companies.
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Segment Overview
The mobile gaming market is segmented by game type, platform, monetization model, and age group. Among these, casual games account for a significant share due to their ease of access and broad appeal, while in-app purchases remain the dominant revenue-generating model across platforms.
Regional Analysis
Asia-Pacific dominates the mobile gaming market, driven by large populations, high smartphone usage, and strong gaming cultures in countries such as China, India, Japan, and South Korea. The region benefits from a vast developer ecosystem and increasing investment in mobile esports.
North America and Europe represent mature markets with high average revenue per user, supported by advanced mobile infrastructure and strong demand for premium and multiplayer games. Meanwhile, regions such as Latin America and the Middle East & Africa are witnessing steady growth due to improving internet connectivity and rising digital adoption.
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Competitive Analysis
The key players operating in the mobile gaming market analysis include Google Inc., Apple Inc., Electronic Arts Inc., Ubisoft Entertainment SA, Gameloft SE, Kabam Games Inc., Rovio Entertainment Oyj, Nintendo Co Ltd., Take-Two Interactive Software Inc., and Tencent Holdings Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the mobile gaming industry.
Major market players adopted different strategies to increase the competition and offer enhanced services to their customers in the mobile gaming market. In January 2022, Electronic Arts Inc. upgraded their EA sports FIFA mobile game. FIFA Mobile’s most recent significant upgrade offers a complete redesign along with several improvements to gameplay, graphics, and audio, making it the best gaming experience available to players and football enthusiasts worldwide. Furthermore, in March 2021, Nintendo Co. Ltd. partnered with AR technology company Niantic, Inc. to jointly develop mobile apps that combine Niantic’s real-world AR technology with Nintendo’s beloved characters. Therefore, such strategies are fostering the growth of mobile gaming market share in the ICT sector.
Key Findings of the Study
• By device type, the smartphone segment dominated the mobile gaming market forecast in 2022. This is attributed to the immense use of smart phones by major population in the world as compared to tablets.
• Based on genre, the action games dominated the mobile gaming market analysis in 2022. This is attributed to the huge popularity of shooting games such as Modern Warfare 2, Splatoon 3 and Valorent.
• Based on platform, Google play dominated the mobile gaming industry in 2022. This is attributed to the larger use of android phones by the large population globally as compared to I-phones. Every segment of consumer cannot afford I-Phone due to its expensive price.
• Based on the region, North America dominated the global mobile gaming industry in 2022. This can be attributed to the large number of game and graphic producing companies such as Electronic Arts, Activision, and Nvidia present in the region.
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