Most Small Business Websites Are Invisible to AI Assistants: GEO Ready Analysis Reveals Why
Father–son team introduces an accessible AI visibility tool as SMBs face traffic declines and AI assistants reshape how consumers find businesses
“As AI becomes the first place people ask for advice, businesses must make sure they’re visible and accurately represented” — Bailey Horne, co-founder.
PHILADELPHIA, PA, December 01, 2025 /24-7PressRelease/ — GEO Ready has introduced an AI visibility assessment, a diagnostic tool designed to help businesses understand how modern AI assistants interpret their websites, including widely used platforms such as ChatGPT, Gemini, Claude, Perplexity, and Grok.
While a handful of AI visibility tools have begun to appear, the market remains new and fragmented. GEO Ready is one of the first platforms built specifically for small businesses, offering a practical and free assessment at a time when many SMBs are experiencing unexplained declines in Google Ad performance and organic search traffic.
Consumers are shifting away from traditional search engines toward AI assistants and generative Q&A platforms:
– ChatGPT is on track to hit 700 million weekly active users, as reported by OpenAI.
– AI Overviews appear on 84% of Google queries, according to BrightEdge.
– Over half of all Google searches end without a click, per SEMRush/SparkToro.
– 1 in 3 consumers uses AI tools to make purchase decisions, McKinsey reports.
– 84% of users trust AI recommendations as much or more than search, according to HubSpot.
“People are no longer just typing into Google, they’re asking AI assistants,” said Bailey Horne, co-founder of GEO Ready. “If your site isn’t readable by these systems, you simply won’t show up.”
Industry research shows:
– More than 70% of JavaScript-rendered websites may fail basic crawler visibility tests, according to Search Engine Journal and Onely.
– Over 60% require special rendering or hydration to be understood.
– Many AI systems rely primarily on raw HTML, structured content, and minimal JavaScript.
This means that millions of businesses, especially those built on client-side frameworks such as React and Vue, may not be interpreted or referenced by AI assistants.
“These platforms are becoming the new local recommendation engines,” said Gavin Horne, co-founder. “But most websites aren’t built in a way AI tools can easily analyze.”
The idea for GEO Ready emerged when the founders noticed a sudden drop in website traffic for their own businesses.
“When our Google Ads started underperforming without explanation, we knew something had changed,” said Bailey Horne. “We learned that AI assistants were recommending entirely different websites. That’s when we built GEO Ready, to give other businesses visibility into this shift.”
How GEO Ready Works
1. Scan your site:
GEO Ready analyzes how AI engines interpret your website, including:
– Whether AI can understand your business, services, and location
– Whether your content is structured in a way AI can extract
– Whether your brand appears trustworthy and credible
– Where your site is visible and where it disappears in AI explanations
2. Find what’s missing:
GEO Ready identifies key trust signals, content structure, and schema improvements AI systems expect, including:
– Entity clarity
– Content structure and formatting
– Trust indicators
– Structured data (schema)
– On-page content used by AI to generate answers
3. Apply the changes:
Businesses use the report to implement improvements internally or externally and track how AI visibility evolves over time, including:
– Increased AI citations
– Higher recommendation frequency
– Clearer, more accurate AI descriptions of the business
As the broader category of AI visibility develops, GEO Ready aims to make this emerging discipline accessible, practical, and affordable for everyday businesses.
Website: https://www.geoready.app
Press contact: [email protected]
GEO Ready allows small and mid-sized businesses understand how AI assistants read, interpret, and recommend their websites. Founded by father–son team Bailey and Gavin Horne, GEO Ready provides an accessible AI visibility assessment that shows how a business appears in AI-generated answers and what improvements can increase visibility and trust. The platform is designed to make emerging AI search optimization practical and affordable for everyday businesses. Learn more at https://www.geoready.app.
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