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VICTORIA, BC / ACCESS Newswire / November 19, 2025 / BEACN Wizardry & Magic Inc. (TSXV:BECN) (“BEACN” or the “Company”) announces financial results for the quarter ending September 30, 2025, as well as the appointment of Kevin Alexander as Chief Executive Officer effective November 19th, 2025. Co-founder and former Chief Executive Officer Craig Fraser will continue with the company full-time as Chief Product Officer.
In the first nine months of 2025, BEACN realized a 16% decrease in revenue and a 17% decrease in gross profits when compared to the same period last year. Gross margin was maintained at 42% in the first nine months of 2025 (2024 – 42%) due to product mix and price increases which were offset by increased merchant fees and product discounts. In Q3 2025, BEACN realized a 24% decrease in sales and a 7% decrease in gross profit when compared to the same period last year. The reduction in sales and gross profit compared to the same period last year is attributed to no in-sell of new product in Q3 2025 vs Q3 2024 (BEACN Studio introduction). Removing in-sale figures from 2024, D2C revenue was down 5% vs. the same period last year. Weaker D2C sales are attributed to full implementation of increased USD retail prices across the product range due to US Tariffs. Further information is available from the Company’s financial statements for the nine months ended September 30, 2025, available under the Company’s profile on SEDAR+ at http://www.sedarplus.ca.
BEACN further announces Kevin Alexander will transition from his role as a consultant and Director with BEACN to Chief Executive Officer (“CEO”). Kevin has spent many years in leadership positions where creating successful products, marketing and customer experience content were a constant necessity. This change comes with Craig Fraser resigning as CEO and accepting the role of Chief Product Officer (“CPO”). The co-founders and board of directors agreed this allows Craig the time to focus on product and customer experience while Kevin leads strategy and drives growth.
“I, along with the all the directors are confident this is the right time for this change. Kevin thrives in bringing teams together, and I have worked with him in achieving challenging goals with agility and speed in the past” says Craig Fraser, BEACN CPO and co-founder.
Kevin Alexander adds “It has been a privilege to support BEACN this far. Getting to start in my new role already having experience with the team and business means we do not have to skip a beat. I look forward to helping the BEACN team to focus on what they are great at for this next stage of BEACN’s growth.” These changes are effective November 19th, 2025. Both Craig and Kevin continue their role as BEACN Board Members.
About BEACN
BEACN (TSXV:BECN), a Victoria BC based consumer electronics company, develops innovative audio equipment, peripherals and technology for gamers, live streamers, and content creators. BEACN is committed to delivering premium products that enable everyone to produce studio-quality content. BEACN’s award-winning product ecosystem includes BEACN Mic, BEACN Studio, BEACN Mix and BEACN Mix Create. BEACN is listed on the TSXV under the symbol BEACN.
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Cautionary Note Regarding Forward-Looking Information
This press release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable securities legislation (collectively, “forward-looking statements”). The forward-looking statements herein are made as of the date of this press release only, and the Company does not assume any obligation to update or revise them to reflect new information, estimates or opinions, future events, or results or otherwise, except as required by applicable law. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budgets”, “scheduled”, “estimates”, “forecasts”, “predicts”, “projects”, “intends”, “targets”, “aims”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. These forward-looking statements include, among other things, statements relating to: (a) [B2B Retail Strategy]; (b) [Online, Direct to Consumer Sales Strategy]; (c) [Product Design & Introduction]; and (d) [Quarterly Earnings].
Such forward-looking statements are based on a number of assumptions of management, including, without limitation: (a) [Company’s cost and timing expectations are accurate]; (b) [Company will be successful in the deployment of its resources and personnel]; (c) [Company’s ability to maintain manufacturing volume for its products and its ability to sustain sales of products to customer]; and (d) [general economic and market conditions will not change in an adverse manner; political and regulatory stability including in financial and capital markets ].
Additionally, forward-looking statements involve a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of the Company to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) [risks that the supply chain disruption that may lead to a shortage of inventory for sale and/or delay introduction of new product]; (b) [risks that economic or other factors beyond the control of the Company may influence the purchasing behavior of customers]; (c) [risks that the volatility of global capital markets may adversely impact the Company’s business and operations]; and (d) [risks that the Company could face technology or software disruptions].
The forward-looking statements contained in this press release represent management’s best judgment based on information currently available. No forward-looking statement can be guaranteed, and actual future results may vary materially. Accordingly, readers are advised not to place undue reliance on forward-looking statements. Neither the Company nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency, or completeness of the information in this press release. Neither the Company nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this press release by you or any of your representatives or for omissions from the information in this press release. We seek safe harbor.
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SOURCE: BEACN Wizardry & Magic Inc.
