AI-driven SaaS platform helps small businesses streamline communication, scheduling, and project management in one intelligent system.
ARLINGTON, VA / ACCESS Newswire / October 13, 2025 / TARA Analytics, a veteran-founded and women-led technology company, announced the expansion of its flagship SaaS product, Optivana, an AI-powered client management software designed to streamline communication, scheduling, and workflow automation. The platform is redefining how small and mid-sized businesses manage client relationships and daily operations.
“Optivana was built to help small businesses operate like enterprise organizations, with artificial intelligence guiding every interaction,” said Tara Hall, Founder and CEO of TARA Analytics and a U.S. Air Force veteran. “Our goal is to remove the friction between managing clients, projects, and communication so business owners can focus on growth, not logistics.”
A Smarter Way to Manage Clients and Teams
As an all-in-one SaaS platform, Optivana uses artificial intelligence to automate essential business functions and unify workflows that are often scattered across multiple tools. Its key features include:
Smart Scheduling: AI-powered calendar integration that enables clients to book, reschedule, or cancel appointments automatically.
Intelligent Messaging: Built-in content generation assists with professional messages, client updates, and marketing content.
Team Collaboration: A centralized space to invite team members, assign tasks, and manage communications.
Customer Insights: Real-time analytics dashboards that translate data into actionable insights to boost retention and satisfaction.
By merging automation, organization, and intelligence, Optivana offers a cohesive solution that eliminates the need for separate tools and subscriptions, empowering businesses to achieve more with less effort.
Optivana is currently in beta and available to early adopters at introductory pricing starting at $25 per month. Businesses can explore new features as they launch and provide direct feedback that shapes ongoing development.
To learn more about TARA Analytics, visit http://www.taraanalytics.com. To sign up for Optivana’s beta program, visit http://www.optivana.ai.
About TARA Analytics
Based in Arlington, Virginia, TARA Analytics develops AI-driven software solutions that help small and mid-sized businesses operate with enterprise-level efficiency. Founded by U.S. Air Force veteran Tara Hall, the company focuses on combining automation, analytics, and user-friendly design to simplify business management through intelligent technology. Working alongside her husband Jason Hall, also a U.S. Air Force Veteran, Optivana was developed.
Media Contact:
Tara Hall, Founder of TARA Analytics
Jason Hall, Founder of Optivana
4343003452
[email protected]
https://optivana.ai
SOURCE: TARA Analytics
