As TikTok Shop prepares to roll out its new Free Shipping Benefits Policy on 4th September 2025, sellers are bracing for a major operational shift. The platform’s transition from the Co-funded Free Shipping (CFFS) model to the new policy places full responsibility for free shipping costs on sellers, while offering incentives such as enhanced product visibility, exclusive campaign participation, and free shipping badges designed to boost buyer confidence.
To qualify for these benefits, sellers must set and maintain free shipping thresholds-typically at or below £22-and ensure consistent, timely fulfilment. With the holiday season approaching, the pressure is on for e-commerce businesses to optimise warehouse operations and dispatch processes.
Helm WMS, the only warehouse management platform currently offering direct support for TikTok Shop’s new requirements, has stepped in to help sellers navigate this transition. Helm’s cloud-native solution automates order fulfilment, manages inventory with real-time visibility, and integrates seamlessly with TikTok’s courier partners. The platform also supports TikTok’s tiered Shipped via Platform rates, enabling sellers to access volume-based shipping discounts starting at £2.14 per parcel.
“Our goal is to give TikTok Shop sellers the tools they need to stay compliant, competitive, and ready for peak trading periods,” said a spokesperson for Helm WMS. “With detailed reporting and automated workflows, businesses can minimise errors, accelerate dispatch, and unlock the full benefits of TikTok’s new policy.”
As TikTok Shop continues to evolve, Helm WMS remains committed to supporting sellers with innovative technology and operational insight, helping them turn shipping challenges into growth opportunities.
For more information or to request a demo, visit helmwms.com.
The Despatch Company
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Jade Mills
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From first pick to final delivery, our technology transforms fulfilment. We help brands accelerate shipping, eliminate errors, and scale without limits. The future of fulfilment starts here.
The Despatch Company develops cutting-edge technology that streamlines every stage of the supply chain-from warehousing to returns. Evolving from Despatch Cloud into an innovation powerhouse, we create industry-leading platforms that don’t just optimise fulfilment-they transform it. Our mission is to eliminate complexity and unlock limitless efficiency for modern businesses.
Helm WMS
WAREHOUSE EFFICIENCY. REDEFINED.
The world’s leading brands trust Helm to supercharge their warehouses with unparalleled speed and precision. Our WMS streamlines inventory tracking, order fulfilment, replenishment, and shipping-powering a smarter, more agile warehouse from end to end.
Voila
COURIER MANAGEMENT, REINVENTED.
Voila is shaking up the shipping industry, connecting businesses to 150+ couriers and 7,000+ services with a single integration. Smart shipping rules, AI-driven automation, and real-time tracking make fulfilment faster, leaner, and more cost-effective. Designed for growth, built for efficiency.
Neuro
THE FUTURE OF E-COMMERCE CONNECTIVITY.
Neuro is the ultimate iPaaS solution, effortlessly linking merchants to sales channels and marketplaces. With a no-code/low-code platform, it automates data flow, slashes operational costs, and eliminates integration headaches-so you can scale at speed.
This release was published on openPR.