Groundbreaking New Book “Trust in the World” Explores the Vital Role of Human Integrity in an AI-Driven Future
Business strategist and author Robert Lake invites readers to rethink trust, technology, and what it means to lead in the age of uncertainty.
“We are moving fast—but in what direction? If we don’t stop to restore trust in ourselves and each other, no amount of artificial intelligence will save us.”
APEX, NC, August 05, 2025 /24-7PressRelease/ — As AI transforms our workplaces, institutions, and identities at breakneck speed, author and strategic consultant Robert Lake offers a timely and soul-stirring reflection on the one element that technology can’t replicate: trust.
In his newly released book, Trust in the World: AI, Leadership, and the Future of Human Credibility, Lake urges readers to ask themselves a deeply human question: How do we lead with integrity when the world no longer feels real?
“We are moving fast—but in what direction? If we don’t stop to restore trust in ourselves and each other, no amount of artificial intelligence will save us,” says Lake.
Available now on Amazon, “Trust in the World” is already drawing praise for its thoughtful analysis and courageous call to action. With a background in corporate advisory and ethical leadership, Lake combines accessible storytelling with piercing insight into where we are—and what we must do to chart a better future.
A Voice for Leaders Seeking Substance Over Hype
Lake is the founder of Trebor Advisors, a strategic consulting firm that supports mission-driven organizations and emerging leaders. With decades of experience guiding companies through cultural change and executive recalibration, Lake has a front-row view of what’s working—and what’s falling apart.
“You can’t automate trust,” he writes. “You have to live it. You have to model it.”
Through Trebor Advisors, Lake has helped senior executives, startup teams, and institutional boards navigate complex challenges by putting integrity at the center of strategy.
More Than a Book—A Movement for Ethical Leadership
At its heart, “Trust in the World” is not a critique of technology—it’s a manifesto for conscious decision-making in an era of deep disruption. Through chapters that weave together real-world case studies, personal insight, and practical frameworks, Lake gives readers tools to:
• Rebuild trust within fractured teams and organizations
• Navigate leadership in an era of deepfakes, data leaks, and AI noise
• Cultivate resilience, clarity, and ethical courage
• Reconnect business strategy with human values
“This book isn’t just for tech insiders,” says Lake. “It’s for anyone who feels we’re losing touch with something essential—and wants to do something about it.”
Available Now
“Trust in the World” is available now in paperback and Kindle editions on Amazon. For media interviews, speaking inquiries, or consulting engagements with Robert Lake, visit the official website here.
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