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Home Press Release GlobeNewswire

Mastercard collaborates with Eastern Bank PLC and IDEX Biometrics to launch its global first biometric metal credit card in Bangladesh

July 7, 2025
in GlobeNewswire, Web3
Reading Time: 7 mins read
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The new card combines cutting-edge biometric authentication with the sophistication of a metal design, offering both enhanced security and premium user experience for cardholders.

Dhaka, Bangladesh, 7th July 2025: Mastercard has collaborated with Eastern Bank PLC to introduce its first biometric metal credit card, marking a significant leap forward in Bangladesh’s payment technology landscape. As part of the ultra-premium World Elite Mastercard portfolio, this innovative card combines cutting-edge biometric authentication with the sophistication of a metal design, offering both enhanced security and premium user experience. Co-powered by IDEX Biometrics, Kona I, and Infineon Technologies, the launch reflects a shared commitment to driving secure, seamless, and future-ready payment experiences in the country.

The new card will empower Mastercard cardholders to authenticate in-store purchases effortlessly using just their fingerprint—eliminating the need for PINs or signatures. Leveraging advanced biometric technology, it’ll ensure that only the authorized user can complete the transaction, safeguarding sensitive financial data and setting a new benchmark for secure, premium payment experiences.

With cardholder data securely stored directly on the card, transactions will be authenticated through the user’s fingerprint—adding a powerful layer of protection against fraud. One of the most user-friendly features of the new card will be its seamless enrollment process—cardholders can conveniently register their fingerprint from the comfort of home using a kit provided by the bank.

Enhancing its security credentials further, the card will be equipped with Mastercard Identity Theft Protection, a robust feature that continuously scans the web for signs of identity fraud, offering cardholders proactive and comprehensive protection.

Ali Reza Iftekhar, Managing Director & CEO, Eastern Bank PLC, said, “Eastern Bank PLC is pioneering the payment landscape in Bangladesh, confirming its leadership and innovation positioning. This IDEX Biometrics solution will provide a first-class payment experience and a new payment standard, powering secure contactless transactions in the country.”

Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard, said, “Mastercard is delighted to collaborate with Eastern Bank PLC to launch its first biometric metal card in Bangladesh. This groundbreaking innovation reaffirms Mastercard’s leadership in redefining the future of payments—where cutting-edge security meets seamless convenience. By embedding fingerprint authentication into a sleek metal card, Mastercard has set a new benchmark for premium cardholders who demand both sophistication and safety. Beyond its advanced technology, the World Elite Mastercard credit card will unlock a host of exclusive privileges, delivering an elevated experience that reflects the evolving expectations of today’s discerning consumers.”

Anders Storbraten, CEO, IDEX Biometrics, said, “We are excited that the IDEX Biometrics technology is part of this major milestone for the industry. This is a big win for customers, who can benefit from secure, seamless and highly innovative payment solutions. The biometric metal card from EBL brings it all together.”

Tolgahan Yildiz, Head of Trusted Mobile Connectivity and Transactions Product Line, Infineon Technologies, said, “With our ongoing commitment to the smart card market and investment in innovation, we’re proud to enable the launch of this biometric metal card solution.”

This exclusive World Elite Mastercard credit card will also unlock a host of premium privileges through Mastercard’s Priceless Specials platform, such as:

  • A complimentary one-night stay at luxury hotels
  • A free gourmet meal at top restaurants across Asia Pacific
  • Exclusive rooftop dining at CÉ LA VI, Marina Bay Sands, Singapore, plus a SG$100 voucher
  • Access to over 46 premium golf clubs, including TPC® courses operated by the PGA TOUR

The new card will also enable additional perks for cardholders, including:

  • Global data roaming with Flexiroam
  • Discounted car rentals from Hertz
  • USD 1,000 off Uniworld river cruises
  • Fast-track elite memberships with hotel loyalty programs like GHA DISCOVERY, HoteLux, Wyndham Rewards, and I Prefer

Further, cardholders will gain access to exclusive and specially curated experiences through Mastercard’s globally renowned Priceless platform. They will also be able to enjoy complimentary access to over 1,300 airport lounges worldwide through Mastercard’s LoungeKey program, along with access to select domestic lounges—ensuring comfort and convenience wherever they travel.

To elevate the experience even further, a 24/7 concierge service will be available to cardholders, ensuring seamless assistance and effortless access to the finest experiences around the globe—from last-minute reservations to curated travel recommendations.

Enclosed: Photos of the card, the launch advertisement and the representatives of the companies collaborating to create and launch the card.

About IDEX Biometrics

IDEX Biometrics ASA (OSE: IDEX) is a global technology leader in fingerprint biometrics, offering authentication solutions across payments, access control, and digital identity. Our solutions bring convenience, security, peace of mind and seamless user experiences to the world. Built on patented and proprietary sensor technologies, integrated circuit designs, and software, our biometric solutions target card-based applications for payments and digital authentication. As an industry-enabler we partner with leading card manufacturers and technology companies to bring our solutions to market.

For more information, please visit http://www.idexbiometrics.com or contact ir@idexbiometrics.com

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

For more information, please visit http://www.mastercard.com

About Eastern Bank PLC

A game changer in Bangladesh’s fast growing financial sector, the success of EASTERN BANK PLC comes from its continuous effort to innovate products and services, its commitment to offer service excellence and passion for performance. With a sound asset quality, strong liquidity, adequate capital coverage and good corporate governance, EASTERN BANK PLC is a symbol of stability in Bangladesh Financial Market. EASTERN BANK PLC has been known for its consistent and sustainable growth over the past 30 years and is being acclaimed for its customer-focus approach. EASTERN BANK PLC is committed to remain a strong partner in accelerating Bangladesh’s journey to a trillion-dollar economy by 2040.

For more information, please visit http://www.Eastern Bank PLC.com.bd

About Infineon

Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The Company had around 58,060 employees worldwide (end of September 2024) and generated revenue of about €15 billion in the 2024 fiscal year (ending 30 September). Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International over-the-counter market (ticker symbol: IFNNY).

For more information, please visit http://www.infineon.com

Trademark Statement
IDEX, IDEX Biometrics and the IDEX logo are trademarks owned by IDEX Biometrics ASA. All other brands or product names are the property of their respective holders.

About this notice
This notice was issued by Erling Svela, Vice president of finance, on 7 July 2025 at 08:00 CET on behalf of IDEX Biometrics ASA.

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