Sales Force Automation Software Market
What market dynamics are playing a key role in accelerating the growth of the sales force automation software market?
The anticipated surge in the sales force automation software market is set to be powered by the expanding embrace of cloud-based solutions. These solutions encompass services and software that are wholly hosted, operated, and accessed via the Internet, negating the necessity for in-house infrastructure. The mounting uptake of cloud-based solutions can be ascribed to attributes such as cost-efficiency, scalability, flexibility, superior collaboration abilities, and the escalating need for remote work infrastructure. By optimizing sales procedures, centralizing data access, encouraging real-time collaboration among distant teams, and offering scalable infrastructure sans the requirement for substantial on-site hardware, sales force automation software bolsters the growing acceptance of cloud-based solutions. As an illustration, Eurostat, an intergovernmental organization based in Luxembourg, reported in December 2023 that approximately 45.2% of EU businesses employed cloud computing services, predominantly for tasks like email hosting, file storage, and various operational duties, marking an appreciable rise of 4.2 percentage points from 2021. Consequently, the augmenting acceptance of cloud-based solutions is stimulating the expansion of the sales force automation software market.
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How will the growth rate of the sales force automation software market shape industry trends by 2034?
The market size of sales force automation software has witnessed quick expansion in the past few years. The projections show a growth from $11.51 billion in 2024 to $12.85 billion in 2025, indicating a compound annual growth rate (CAGR) of 11.7%. The historical growth is linked to factors such as the rise in cloud computing, heightened demand for mobility solutions, an increased need for process automation, a greater emphasis on customer experience, and the importance of meeting regulatory compliance requirements.
There is predicted to be a swift expansion in the market size of sales force automation software in the coming few years. The market is set to reach $19.82 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 11.4%. Factors such as the advent of predictive analytics, increased focus on data security and privacy, the need for instantaneous insights, the rise in remote working teams, and the proliferation of subscription-based models contribute to the predicted growth in this period. Key trends in the market forecast include sales analytics, the incorporation of virtual reality for product displays, improved sales coaching and training resources, the inclusion of blockchain for secure business transactions and the proliferation of voice-activated help for sales activities.
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What trends are poised to drive the future success of the sales force automation software market?
Major companies in the sales force automation software market are shifting their attention towards the creation of cutting-edge products like salesforce development testing solutions, to retain their competitive position in the industry. Salesforce development testing solutions are instrumental in maintaining the standard, reliability, and functionality of Salesforce applications and modifications. Copado Inc., a US-based software organization, for example, introduced Copado Explorer, an innovative tool that simplifies and enhances testing for Salesforce development teams, in March 2024. This tool streamlines a significant portion of the testing process and integrates smoothly into the CI/CD (Continuous Integration/Continuous Delivery) pipeline, ensuring continuous collaborative testing throughout the software development cycle. Copado Explorer is a landmark achievement in effective and comprehensive exploratory testing, reshaping the way development teams handle testing in Salesforce settings. With easy-to-use capture and markup features, Copado Explorer allows testers at all levels to easily record and report their results, offering transparency and traceability within Copado’s DevOps platform. This integration accelerates problem identification, documentation, and resolution, enabling all testers, even those without technical backgrounds, to make valuable contributions to the creation and implementation of automated tests.
Which primary segments of the sales force automation software market are driving growth and industry transformations?
The sales force automation software market covered in this report is segmented –
1) By Deployment: Cloud, On-Premise
2) By Enterprise: Large Enterprises, Small And Medium Enterprises (SMEs)
3) By Application: Lead Management, Sales Forecasting, Order And Invoices Management, Opportunity Management, Other Applications
4) By End-Use: Banking Financial Services And Insurance (BFSI), Retail, Healthcare, Telecom, Manufacturing, Automotive, Media And Entertainment, Other End-Uses
Subsegments:
1) By Cloud: Software-As-A-Service (SaaS), Multi-Tenant Cloud, Single-Tenant Cloud, Cloud Integration With CRM And ERP Systems
2) By On-Premise: Installed Software Solutions, Customizable Deployment, Integration With Legacy Systems, Private Server Hosting
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North America was the largest region in the sales force automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales force automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the influential players reshaping the sales force automation software market landscape?
Major companies operating in the sales force automation software market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., Infor Inc., Sage Group plc, HubSpot CRM, Pegasystems Inc., Zoho Corporation Pvt. Ltd., Bullhorn Inc., CRMnext, Aptean Inc., Freshworks Inc., Infusionsoft (Keap), SugarCRM, Creatio, Rave Digital, Pipedrive, ACG Infotech Ltd., Consensus Sales Inc., Swiftpage, iRely LLC, Isightly, Shape, Copper CRM Inc., Nimble, Technology Group International, Spiro.AI
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What Is Covered In The Sales Force Automation Software Global Market Report?
•Market Size Forecast: Examine the sales force automation software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sales force automation software market for a structured understanding.
•Key Players Overview: Analyze major players in the sales force automation software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sales force automation software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sales force automation software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sales force automation software market.
•Industry Challenges: Identify potential risks and obstacles affecting the sales force automation software market.
•Competitive Landscape: Review strategic developments in the sales force automation software market, including expansions, agreements, and new product launches.
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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.
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