How Are the key drivers contributing to the expansion of the ai in beauty and cosmetics market?
The escalating popularity of tailor-made beauty and cosmetic items is anticipated to drive the growth of AI in the beauty and cosmetics market. These personalized products are specifically curated to match each customer’s distinct preferences and conditions, including the ingredients, textures, aromas, and packaging. AI stands paramount in creating such uniquely catered beauty and cosmetic experiences using data assessment, image identification, optimization of formulation, and virtual try-on technologies. For example, in August 2024, information from the US-based government’s International Trade Administration highlighted that more than 60% of consumers in Vietnam use skincare products on a daily basis, demonstrating high consumer demand. In a 2022 survey by Q and Me, it was determined that 95% of women between the ages of 25 to 45 habitually use these items, with an average monthly expenditure of 740,000 VND (approximately US$30). As such, this increasing need for specialized beauty and cosmetic products is fueling the expansion of AI in the beauty and cosmetics market.
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What growth opportunities are expected to drive the ai in beauty and cosmetics market’s CAGR through 2034?
The market size of AI in the beauty and cosmetics domain has expanded at a swift pace throughout the recent years. It’s projected that it will rise from $3.72 billion in 2024, reaching $4.4 billion in 2025, with the compound annual growth rate (CAGR) calculated at 18.3%. The historical growth can be credited to contributing factors such as personalization in beauty suggestions, skin examinations and diagnostics, digital makeup artists, the impact of social media, and improved customer interaction.
In the coming years, the market size for artificial intelligence (AI) in the beauty and cosmetics industry is anticipated to experience remarkable expansion, set to rise to a value of $9.44 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 21.0%. The projected growth throughout the forecast period is primarily a result of the implementation of AI in aspects such as product formulation, creation of AI-based content, augmented reality (AR) shopping, smart beauty gadgets, data-supported personalization, and sustainability practices involving AI. Key trends expected to shape the forecast period are color-matching technologies, virtual trial technologies, personalized beauty advice, customer support via chatbots, and the creation of AR-related beauty content.
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What trends are poised to drive the future success of the ai in beauty and cosmetics market?
Emerging technological innovations are a predominant trend in the AI in beauty and cosmetics industry. Firms operating in this industry are embracing new technology to ensure their market survival. As a case in point, The Estée Lauder Companies, Inc., an American firm dealing with makeup, skincare, fragrance, and hair care products, debuted its Voice-Enabled Makeup Assistant (VMA) application in January 2023. The VMA, utilizing voice training technology, conveniently guides users in makeup applications, providing verbal feedback and advice during doodling of lipstick, eyeshadow, or foundation. This innovation tracks cosmetic application on a user’s face and uses AI accurately to measure uniformity, application margin and coverage. It pinpoints areas on the face in need of more scrupulous application and sends clear directives where touch-up is needed.
Which growth-oriented segments of the ai in beauty and cosmetics market are leading the industry’s development?
The AI in beauty and cosmetics market covered in this report is segmented –
1) By Type: Personalized Recommendation Tools, Performance marketing Measurement Platforms, Demand Forecasting And Supply Chain Tools, Real-Time Customer Service Platforms, AI-Based Beauty Devices
2) By Distribution Channel: Specialist Retail Stores, Super markets And Hyper markets, Convenience Stores, Pharmacies, Drug Stores, Online Retail, Other Distribution Channels
3) By End-User: Skincare, Haircare, Make-up, Fragrances, Other End-Users
Subsegments:
1) By Personalized Recommendation Tools: Skin Analysis Applications, Hair Color and Product Matching Tools, Makeup Shade and Style Advisors
2) By Performance marketing Measurement Platforms: Analytics Tools For Campaign Performance, Customer Engagement And Retention Metrics, Social Media Performance Analysis
3) By Demand Forecasting And Supply Chain Tools: Inventory Management Solutions, Sales Prediction Tools, Trend Analysis And market Insights
4) By Real-Time Customer Service Platforms: AI Chatbots for Customer Support, Virtual Assistants For Product Information, Automated FAQ and Troubleshooting Systems
5) By AI-Based Beauty Devices: Smart Skin Care Devices, AI-Powered Makeup Applicators, Hair Care Devices with AI Technology
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What regions are leading the charge in the ai in beauty and cosmetics market?
North America was the largest region in the AI in beauty and cosmetics market in 2024. The regions covered in the AI in beauty and cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the ai in beauty and cosmetics market?
Major companies operating in the AI in beauty and cosmetics market include Procter & Gamble Company, Pure & Mine, L’Oréal S.A., Sephora Inc., Beiersdorf AG, Shiseido Co. Ltd., Elizabeth Arden Inc., OpenAI LP, GAN-powered solution, Anokai, EpigenCare Inc., Novi, Perfect Corp., Lottie London, Banuba Inc., Luna Fofo, Revieve, Ciaté London, mySKIN, Haut.AI, YOUS Skincare, My Beauty Matches, Youth Laboratories, Opte Wand, Perso Limited
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What Is Covered In The AI in Beauty And Cosmetics Global Market Report?
• Market Size Forecast: Examine the ai in beauty and cosmetics market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the ai in beauty and cosmetics market for a structured understanding.
• Key Players Overview: Analyze major players in the ai in beauty and cosmetics market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the ai in beauty and cosmetics market.
• Segment Contributions: Evaluate how different segments drive overall growth in the ai in beauty and cosmetics market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the ai in beauty and cosmetics market.
• Industry Challenges: Identify potential risks and obstacles affecting the ai in beauty and cosmetics market.
• Competitive Landscape: Review strategic developments in the ai in beauty and cosmetics market, including expansions, agreements, and new product launches.
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