Surge in E-Commerce Propels Retail Media Networks Global Market
Increasing popularity of e-commerce and brand collaboration opportunities are expected to fuel the expansion of the global retail media networks market, marked by key trends like omnichannel strategies and dynamic pricing integration.
What Is The Projected Market Size Of The Retail Media Networks Global Market And Its Growth Rate?
The retail media networks market is witnessing significant growth:
– Growth from $22.41 billion in 2024 to $24.06 billion in 2025 at a CAGR of 7.3%.
– Predicted rise to $34.84 billion by 2029 at a CAGR of 9.7%.
– Growth in historic period attributed to factors like shifting advertising budgets, e-commerce expansion, and online and in-store integration.
– Future growth to be facilitated by the rise of direct-to-consumer(DTC) brands, enhanced analytics, customer experience focus, dynamic pricing, and shoppable media.
What Is Driving The Growth In The Retail Media Networks Global Market?
The rapid growth of the e-commerce sector is propelling the retail media networks market forward. The shift from traditional to online shopping channels has offered businesses an opportunity to access previously unreachable digital spaces within an e-commerce platform. This has been boosted by the introduction of sponsored ads by e-commerce websites, enabling corporations to advertise their products efficiently. In regard to this, the role of the e-commerce factor has significantly contributed towards the enhancement of the retail media network market.
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Who Are the Key Players Driving Retail Media Networks Global Market Growth?
Several major players are operating in the retail media networks market:
– Walmart Inc.
– Amazon.com Inc.
– Google LLC
– Home Depot Product Authority LLC
– The Kroger Co
– Verizon Communications Inc.
– Alibaba Group Holding Limited
– Walgreens Boots Alliance Inc.
– Target Brands Inc.
– Lowe’s Companies Inc.
What Are The Key Trends In The Retail Media Networks Global Market?
Major trends observed in the retail media networks market are:
– The rise of omnichannel strategies.
– In-housing advertising operations.
– Integration of dynamic pricing.
– Acceleration of mobile commerce.
– Compliance with privacy regulations.
What Are The Segments Of The Global Retail Media Networks Global Market?
The market is segmented as follows:
– By Type: Search Ads, Display Ads.
– By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud.
– By Application: Consumer Goods, Catering, Other Applications.
Which Region Leads The Retail Media Networks Global Market?
In terms of geographical distribution, North America was the largest region in the retail media networks market in 2024, with other regions such as Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa following closely.
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What Is Covered In The Retail Media Networks Global Market Report?
– Market Size Analysis: Analyze the Retail Media Networks Global Market size by key regions, countries, product types, and applications.
– Market Segmentation Analysis: Identify various subsegments within the Retail Media Networks Global Market for effective categorization.
– Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
– Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
– Market Contribution: Evaluate contributions of different segments to the overall Retail Media Networks Global Market growth.
– Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
– Industry Challenges: Analyze challenges and risks affecting the Retail Media Networks Global Market.
– Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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