Social Commerce Market
The 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 was valued at USD 950 billion in 2023 and is projected to grow at a CAGR of 28% from 2024 to 2030, reaching nearly USD 5348.02 billion. This robust growth is driven by the increasing integration of social media platforms with e-commerce capabilities, leading to enhanced user engagement and convenience.
𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:
Social commerce refers to the use of social media platforms to facilitate buying and selling of products, offering a seamless shopping experience within the social media environment. The market has seen explosive growth due to advancements in mobile connectivity, targeted advertising, influencer marketing, and the increasing use of technologies like Artificial Intelligence (AI), Machine Learning (ML), and Augmented Reality (AR) to enhance consumer engagement. Social commerce enables brands to directly connect with consumers through live-streaming, in-app purchases, and interactive shopping experiences, making it an integral part of modern digital commerce.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝𝐬? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲:https://www.stellarmr.com/report/req_sample/Social-Commerce-Market/1583
𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:
The primary drivers of the Social Commerce Market include the widespread use of mobile devices and social media platforms, which make it easy for users to discover and purchase products directly from apps. The increasing popularity of influencer marketing and the rise of user-generated content are also contributing to the growth of the market. Additionally, the integration of payment options within social media apps and the adoption of innovative technologies like AR and AI to enhance the shopping experience are expanding the market’s reach. The growing impulse buying behavior, especially among younger consumers like Gen-Z and Millennials, is further boosting demand for social commerce platforms.
𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:
A key trend in the Social Commerce Market is the rapid rise of livestream shopping, which allows influencers and brands to engage with consumers in real-time while showcasing products. This trend has proven particularly successful in markets like China and is spreading globally, with major platforms like Instagram and TikTok incorporating live shopping features. Another notable trend is the increasing focus on mobile-first commerce, with social media apps like Instagram, Facebook, and TikTok being optimized for seamless transactions. Furthermore, the integration of e-commerce into social networking sites is reshaping how consumers interact with brands, encouraging more direct and impulsive purchasing decisions.
𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐜𝐚𝐧 𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:https://www.stellarmr.com/report/enquire_now/Social-Commerce-Market/1583
𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐔𝐩𝐝𝐚𝐭𝐞𝐬
𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦
Vietnam’s social commerce market is flourishing due to increasing smartphone adoption and a youthful population active on social media. Platforms like Tiki and Shopee Vietnam have integrated social selling features to engage consumers through interactive shopping experiences. Government support for digital transformation is further driving the market’s expansion.
𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝
Thailand is emerging as a key player in the social commerce space, fueled by its thriving e-commerce ecosystem and high social media penetration. Lazada Thailand introduced live-stream shopping in 2023, attracting a large customer base with real-time interaction. Government campaigns promoting digital trade are fostering growth in this market.
𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧
Japan’s social commerce market is leveraging AI-powered shopping tools and influencer marketing. Companies like Rakuten have launched features enabling consumers to shop directly through social media platforms. The rise of short-video platforms for product promotions is enhancing user engagement and driving sales.
𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚
South Korea’s social commerce industry is consolidating as major players acquire smaller startups to expand their market share. Coupang acquired Seoul Social Shop, enhancing its capabilities in real-time social shopping. The country’s tech-savvy population and high-speed internet infrastructure are driving the adoption of innovative shopping experiences.
𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞
Singapore’s social commerce market is advancing with a focus on premium and personalized experiences. Carousell Singapore collaborated with global brands to offer curated collections via social platforms. The government’s support for digital innovation and e-commerce initiatives is driving market growth.
𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐒𝐭𝐚𝐭𝐞𝐬
The United States continues to dominate the social commerce market, driven by advanced digital infrastructure and high consumer engagement on platforms like Facebook, Instagram, and TikTok. In 2023, Amazon launched a social shopping feature to compete with major platforms, targeting the millennial and Gen Z demographic. Investments in AI and analytics for personalized recommendations are further boosting the market.
𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞
Europe’s social commerce market is thriving, supported by high internet penetration and growing adoption of live-stream shopping. Companies such as Zalando and Asos are innovating with social selling tools to attract younger consumers. The European Union’s emphasis on digital transformation is fostering significant investments in this sector.
𝐊𝐞𝐲 𝐑𝐞𝐜𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬
Tiki and Shopee Vietnam introduced interactive shopping experiences to engage Vietnamese consumers.
Lazada Thailand launched live-stream shopping features in Thailand, boosting real-time consumer interaction.
Rakuten integrated AI-powered shopping tools into social media platforms in Japan.
Coupang acquired Seoul Social Shop, consolidating its market presence in South Korea.
Carousell Singapore partnered with global brands to offer curated social commerce experiences.
Amazon unveiled a social shopping feature targeting younger demographics in the United States.
Zalando and Asos expanded their social selling tools to capture the growing European market.
𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐮𝐥𝐥 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 @https://www.stellarmr.com/report/req_sample/Social-Commerce-Market/1583
𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:
By Business Model
Business to Consumer (B2C)
Business to Business (B2B)
Consumer to Consumer (C2C)
By Product Type
Personal and Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food and Beverage
Others
By Platform/Sales Channel
Video Commerce (Live stream + Prerecorded)
Social Network-led Commerce
Social Reselling
Group Buying
Product Review Platforms
By Device Type
Smartphone
Laptop
Tablets
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐯𝐢𝐬𝐢𝐭:https://www.stellarmr.com/report/Social-Commerce-Market/1583
𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞?
eBay
Facebook
Twitter
Pinterest
PayPal
Instagram
Verizon Communications Inc.
Poshmark Inc.
Etsy Inc
Poshmark Inc.
Amazon
Flipkart
Myntra
Meesho
Shopclues
Souled Store
Snapdeal
Payments Private Limites
Tata CLiQ
Taobao
Reddit Inc.
SINA Corp.
Alibaba Group Holding Limited
Douyin (TikTok, ByteDance)
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
♦ HVAC System Market https://www.stellarmr.com/report/HVAC-System-Market/470
♦ Palletizer Market https://www.stellarmr.com/report/Palletizer-Market/482
♦ Conveyor Systems Market https://www.stellarmr.com/report/Conveyor-Systems-Market/486
♦ Concrete Mixer Market https://www.stellarmr.com/report/Concrete-Mixer-Market/492
♦ Industrial Power Transmission Market https://www.stellarmr.com/report/Industrial-Power-Transmission-Market/524
♦ Electric Fireplace Market https://www.stellarmr.com/report/Electric-Fireplace-Market/529
♦ Aerial Work Platform Market https://www.stellarmr.com/report/Aerial-Work-Platform-Market/542
𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
S.no.8, h.no. 4-8 Pl.7/4, Kothrud,
Pinnac Memories Fl. No. 3, Kothrud, Pune,
Pune, Maharashtra, 411029
sales@stellarmr.com
𝐀𝐛𝐨𝐮𝐭 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
This release was published on openPR.
