The EMEA Internet of Things (IoT) market is expected to grow from an estimated USD 218.51 billion in 2024 to USD 2349.51 billion in 2033, at a CAGR of 30.20% . This remarkable expansion highlights the growing importance of IoT solutions in transforming industries across the region.
Key Growth Drivers
One of the primary factors driving the growth of the EMEA IoT market is the increasing demand for real-time data solutions and services. Businesses are leveraging real-time analytics to enhance decision-making, optimize operations, and elevate customer experiences. According to IBM Corporation, real-time analytics can improve operational efficiency by up to 20%. Similarly, Cisco Systems emphasizes the role of real-time data in building smarter cities and improving public safety.
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The rapid adoption of cloud-based IoT solutions has further propelled the market. Amazon Web Services (AWS) leads the way with scalable solutions that harness the power of real-time data, fostering innovation and encouraging investment. These advancements have positioned cloud platforms as essential tools for IoT deployment.
Cloud Platforms Drive Adoption
The widespread use of cloud platforms is a significant catalyst for IoT growth in the region. European enterprises are increasingly utilizing the cloud to access adjustable computing resources, such as servers, databases, and storage. In 2021, approximately 40% of EU businesses adopted cloud platforms, benefiting from secure access and enhanced data management capabilities.
This trend continues to gain momentum, with public cloud adoption reaching record levels in 2022. The cloud’s ability to enable cost-effective computation, host innovative applications, and facilitate seamless data storage has made it an indispensable component of IoT strategies.
Challenges Facing the Market
Despite its rapid growth, the EMEA IoT market faces challenges, particularly a shortage of skilled labor and training. The demand for expertise in areas such as data analytics, security, and device management has outpaced supply, creating a skills gap that hampers full-scale adoption of IoT solutions.
Without substantial training programs, businesses struggle to upskill their workforce and keep pace with technological advancements. This limitation not only stifles innovation but also poses a significant barrier to the region’s IoT market growth.
Market Insights
The EMEA IoT market is segmented into Platforms, Software Solutions, and Services. In 2023, software solutions emerged as the dominant category, driven by their widespread adoption across organizations seeking to enhance productivity and work quality.
Among platforms, device management solutions are expected to witness the fastest growth during the forecast period. The increasing use of personalized devices, such as smartphones and tablets, has spurred demand for these platforms across various industries.
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EMEA Internet of Things Top Companies and Competitive Landscape
The EMEA Internet of Things industry is highly dynamic in competitive terms, with many key players driving innovation and adoption across various sectors, including, but not limited to, Cisco Systems, Inc., SAP SE, PTC, Inc., and General Electric. This cooperation between established players and new entrants is of great importance for filling in the variety of needs of entire industries, such as manufacturing, healthcare, and smart cities, which influence the future face of the Internet of Things (IoT) ecosystem in the EMEA region.
In March 2022, Cisco Systems, Inc. created an innovative Internet of Things (IoT) Control Center platform to increase service dependability and lower operational costs. This initiative will help the organisation diversify its solution portfolio and offer higher-quality solutions.
Some of the key companies in the global EMEA Internet of Things (IoT) market include:
IBM Corporation
Cisco Systems, Inc.
SAP SE
PTC, Inc.
General Electric
Microsoft Corporation
Symantec Corporation
Oracle Corporation
Bosch Software Innovations GmbH
Amazon Web Services, Inc.
EMEA Internet of Things Latest Industry Updates
In November 2022, Wipro introduced European cyber security consulting services. Wipro, a technology services and consulting firm, has introduced a strategic cyber security consulting service in Europe that aims to provide clients with a comprehensive solution for dealing with security threats. Due to the new offering available through Wipro CRS Europe, customers will now have access to the whole range of cyber security capabilities provided by the organisation, from strategy and execution to managed services.
In November 2022, Sophos, an endpoint security provider, launched a Managed Detection and Response (MDR) service that includes vendor-agnostic telemetry. MDR can detect threats and respond accordingly, providing unmatched visibility and detection capabilities across a wide range of operating settings.
EMEA Internet of Things (IoT) Market Segmentation Analysis
By Component Outlook (Revenue, USD Million; 2020-2033)
Platform
Device Management Platform
Application Management Software
Network Management Software
Software Solution
Real-time Stream Analytics
Security Solution
Data Management
Remote Monitoring System
Network Bandwidth Management
Service
Professional Services
Managed Services
By Application Outlook (Revenue, USD Million; 2020-2033)
Building & Home Automation
Smart Energy
Smart Manufacturing
Connected Logistics
Connected Health
Smart Retail
Smart Mobility & Transportation
Security & Emergencies
Smart Environment
Others
By Regional Outlook (Revenue, USD Million; 2020-2033)
Europe
Germany
France
United Kingdom
Italy
Spain
Benelux
Rest of Europe
Middle East and Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of MEA
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EMEA Internet of Things (IoT) Market Analysis@ https://www.emergenresearch.com/industry-report/emea-internet-of-things-market/market-analysis
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