GCC Digital Out-of-Home (DOOH) Advertising Market
The amalgamation of the mobile networks with the DOOH through real-time data & other enhanced features would provide an opportunity to expand the GCC Digital Out-of-Home Advertising market during the forecast period.
According to MarkNtel Advisors study, The GCC Digital Out-of-Home (DOOH) Advertising Market is expected to grow at a CAGR of around 21% during 2024-30.
The upsurge in the shift of end-users like retail, automotive, and healthcare towards Digital Out-of-Home Advertising to target a particular audience at the right location, right time, and at a large scale has immensely supported the growth of the Digital Out-of-Home Advertising Market in the GCC. The shift has been due to various reasons, such as government initiatives, decreasing attention span of the customers, penetration of digital marketing being hindered by ad blocks, etc.
Moreover, governments are adopting digital-billboard advertisements to cater to their local audiences & they are switching from traditional to digital billboards in order to convey their message more effectively. Also, the governments of different countries in the region, including the UAE, are using digital billboards to transfer information by law enforcement authorities to the citizens efficiently & at a large scale, which is further increasing the demand for out-of-home digital advertisements in the region.
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Key Findings in GCC Digital Out-of-Home (DOOH) Advertising Market:
Historical Years – 2019-2022
Base Years – 2023
Forecast Years – 2024-2030
Key Report Highlights
· Market Dimensions & Projections
· Pricing Evaluation,
· Recent Strategic Moves by Companies,
· Primary Stakeholders,
· Analysis of Import and Export Trends,
· Competitive Landscape Assessment,
· Emerging Opportunities,
· Market Trends and Indicators
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GCC Digital Out-of-Home (DOOH) Advertising Market Key Players:
Al Arabia, Backlight Media, JCDECAUX SA, ELAN Media, HyperMedia FZ LLC, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Mubashir, Lifeonscreen, Wave Media, Emirates Neon Group, Others
Market Segmentation Overview:
By Type
-Billboards/LED Screens
-Street Furniture
–ATM Kiosks
–Pedestrian panels
–Mall Ad Panels (in the middle of mall walkways and outside malls)
-Transit
Of them all, the Billboards represented a significant share of the GCC Digital Out-of-Home Advertising market during 2017-2021 & with the continuous deployment of digital billboards in the region, the segment is anticipated to dominate the market in the forecast years. Digital billboards are generally deployed on highways, across streets, museums, parks, etc., to provide wider visibility to pedestrians & visitors to boost product awareness & generate business revenues.
Furthermore, digital billboards help the advertisement industry address the issues associated with traditional advertising, such as go-live time & slot availability. Due to limited space availability in public spaces, transit areas, and so on, bulletins are generally the most effective type of billboard to use in these areas. Billboards with dimensions of 1800mm x 1200mm are commonly used in railway stations, bus stops, and shopping malls to connect with visitors & increase product or service awareness among customers. Moreover, businesses in the region are increasingly collaborating with digital OOH providers to boost revenue growth.
By End User
-Retail
-Real Estate
-Financial Services
-Government
-Automotive
-Others (Education, Healthcare, etc.)
By Location
-Highways/Bridges
-Roadside Mupis
-Roadside Lamp Posts
-Gas Stations
-Malls
-Stadiums
-Public Transport Stations
-Others
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By Region
The UAE
Saudi Arabia
Oman
Qatar
Kuwait
Bahrain
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