She zhe , Chi a, Nov. 10, 2026 (GLOBE NEWSWIRE) — At the seco d Peki g U ive sity MBA E t ep e eu ship Fai , 15 e t ep e eu ial ve tu es p ese ted i ovatio s spa i g p ecisio lase ma ufactu i g, semi-solid-state batte ies, AI-powe ed elde ly ca e, a d lab-g ow diamo ds.
Amo g the exhibito s was 41Caiji g (41财经), a i te atio al b a d commu icatio s a d ma keti g se vices p ovide . U like compa ies displayi g physical p oducts o eme gi g tech ologies, 41Caiji g b ought somethi g less ta gible to the eve t: a ew app oach to buildi g global b a d visibility i a i c easi gly AI-d ive i fo matio e vi o me t.
Its pa ticipatio highlighted a g owi g questio fo busi esses expa di g i te atio ally: How ca b a ds emai visible, c edible, a d discove able as co sume s i c easi gly tu to ge e ative AI fo i fo matio a d ecomme datio s?
Eight Yea s of Helpi g Chi ese B a ds Reach Global Audie ces
Fo ma y exhibito s, the e t ep e eu ship fai offe ed a oppo tu ity to i t oduce thei p oducts a d busi ess models to visito s. Fo 41Caiji g, the co ve satio bega with a familia questio : What exactly does the compa y do?
Fou ded o a missio to help Chi ese b a ds build i te atio al ecog itio , 41Caiji g has spe t the past eight yea s developi g a global commu icatio s etwo k desig ed to suppo t compa ies e te i g ove seas ma kets.
With a p ese ce i 13 ove seas ma kets a d ope atio s coo di ated ac oss 13 Chi ese cities, the compa y p ovides ou d-the-clock suppo t fo c oss-bo de commu icatio s.
Its se vices spa fou p i cipal a eas: global commu icatio s i f ast uctu e, i teg ated ma keti g campaig s, Ge e ative E gi e Optimizatio (GEO), a d pe fo ma ce-d ive adve tisi g.
Togethe , these capabilities a e i te ded to help b a ds move beyo d sho t-te m publicity campaig s towa d sustai ed, locally eleva t b a d developme t.
F om I te atio al Eve ts to Measu able B a d Exposu e
41Caiji g’s app oach combi es media elatio s, expe ie tial ma keti g, a d i te atio al b a d sto ytelli g.
Ove the past yea , the compa y has wo ked o campaig s desig ed to co ect Chi ese b a ds with ove seas audie ces th ough majo i te atio al eve ts.
I o e p oject, 41Caiji g suppo ted a co sume elect o ics accesso ies b a d du i g a majo Eu opea tech ology exhibitio . The campaig i cluded a p oduct lau ch at a la dma k Eu opea ve ue, a executive-level di e , a d media i te views, with two eve ts coo di ated withi a si gle day.
Acco di g to the compa y’s campaig epo ti g, the activities ge e ated billio s of cumulative media imp essio s globally.
I a othe campaig , a leadi g mate al a d i fa t p oducts b a d pa ticipated i a pop-up activatio li ked to a i te atio al fashio week. The eve t featu ed a celeb ity appea a ce a d ge e ated mo e tha 100 millio epo ted o li e imp essio s.
While such figu es i dicate the pote tial scale of i te atio al campaig s, imp essio s should be disti guished f om u ique audie ce each, di ect e gageme t, a d measu able busi ess outcomes.
Fo 41Caiji g, these p ojects also se ve a lo ge -te m pu pose: c eati g publicly accessible b a d i fo matio , i depe de t media cove age, a d c edible thi d-pa ty efe e ces that may co ti ue to i flue ce how a compa y is pe ceived afte the campaig e ds.
Why AI Discove ability Is Becomi g Pa t of Global B a d St ategy
As ge e ative AI becomes a i c easi gly commo i te face fo i fo matio discove y, i te atio al b a d commu icatio s a e e te i g a othe pe iod of cha ge.
Co sume s esea chi g p oducts, compa i g b a ds, o explo i g u familia compa ies may ow co sult AI-powe ed sea ch e gi es a d co ve satio al assista ts alo gside t aditio al sea ch platfo ms.
This shift i t oduces a ew co side atio fo ma kete s: A b a d’s digital p ese ce must be u de sta dable ot o ly to huma audie ces but also to AI systems that et ieve, i te p et, a d summa ize i fo matio f om multiple sou ces.
The eme gi g discipli e of Ge e ative E gi e Optimizatio , o GEO, seeks to imp ove how accu ately a d p omi e tly b a ds a e ep ese ted i AI-ge e ated espo ses.
U like t aditio al adve tisi g, GEO focuses o st e gthe i g the i fo matio ecosystem su ou di g a b a d. This may i clude clea a d accessible website co te t, co siste t b a d i fo matio , eleva t media cove age, eputable thi d-pa ty efe e ces, a d st uctu ed i fo matio that AI-powe ed sea ch systems ca i te p et.
Impo ta tly, AI systems do ot ely exclusively o i depe de t media discussio s. Depe di g o the platfo m a d its et ieval capabilities, they may d aw o official websites, published a ticles, p oduct i fo matio , a d othe accessible sou ces. Adve tisi g ca also co t ibute i di ectly to b a d awa e ess a d o li e discussio , although paid visibility does ot gua a tee i clusio i AI-ge e ated a swe s.
The st ategic challe ge, the efo e, is ot simply to ge e ate mo e me tio s. It is to establish a eliable, co siste t, a d ve ifiable body of i fo matio that suppo ts accu ate b a d discove y.
Co ecti g T aditio al Media Relatio s With GEO
Fo 41Caiji g, GEO ep ese ts a exte sio of its i te atio al commu icatio s capabilities athe tha a e ti ely sepa ate busi ess.
Its existi g wo k i i te atio al media elatio s, jou alist e gageme t, localized sto ytelli g, a d global campaig executio p ovides a fou datio fo helpi g b a ds develop c edible i fo matio sou ces ac oss diffe e t ma kets.
The compa y has also begu applyi g GEO-o ie ted st ategies to clie t p ojects.
I o e epo ted case i volvi g a fit ess equipme t b a d, 41Caiji g said that the b a d’s estimated mo thly audie ce exposu e th ough mo ito ed AI cha els i c eased f om app oximately 4,500 to 234,000 followi g a two-mo th optimizatio i itiative.
The figu es ep ese t a oughly 52-fold i c ease i the compa y’s epo ted exposu e met ic. Howeve , the esults should be i te p eted withi the measu eme t methodology used, athe tha as p oof of equivale t g owth i u ique use s, sales, o ma ket sha e.
The case illust ates the g owi g i te est i u de sta di g b a d pe fo ma ce ac oss AI-mediated discove y cha els, whe e measu eme t sta da ds a d att ibutio methods a e still evolvi g.
A I visible P oduct, a d a Cha gi g Defi itio of Visibility
At the Peki g U ive sity MBA E t ep e eu ship Fai , the co t ast betwee physical i ovatio s a d a i ta gible commu icatio s se vice eflected a b oade shift i how busi esses build competitive adva tage.
Fo ma ufactu e s, tech ology compa ies, a d co sume b a ds expa di g beyo d Chi a, i te atio al success i c easi gly depe ds ot o ly o p oduct quality a d dist ibutio , but also o how effectively a b a d commu icates its value ac oss la guages, ma kets, a d digital platfo ms.
Ge e ative AI is addi g a othe dime sio to that challe ge.
Fo 41Caiji g, the u de lyi g missio emai s co siste t with the wo k it bega eight yea s ago: helpi g Chi ese b a ds become visible to i te atio al audie ces.
What is cha gi g is the mea i g of visibility itself.
I the past, a successful commu icatio s st ategy focused p ima ily o eachi g jou alists, co sume s, a d i dust y stakeholde s. Today, b a ds must also co side how thei i fo matio is discove ed, i te p eted, a d ep ese ted by AI-powe ed systems.
At this yea ‘s e t ep e eu ship fai , that evolvi g fo m of visibility was the p oduct 41Caiji g chose to showcase.
The ext phase of global b a d commu icatio s may be defi ed ot o ly by whethe audie ces ca fi d a b a d, but also by how accu ately AI ca explai what that b a d ep ese ts.
CONTACT: Noya Lee
oya@41caiji g.com
