ATLANTA, Nov. 10, 2026 (GLOBE NEWSWIRE) — Fullsto y, a leadi g i tellige t digital expe ie ce compa y, today sha ed how custome s a e putti g AI to wo k at #Bash_, its seco d a ual custome i ovatio eve t. Teams a e usi g AI to eview custome sessio s at a scale o o e could achieve ma ually, u custome success wo kflows o behavio al data, a d get a swe s while they matte most. These teams a e able to achieve these esults via Sto yAI Age ts a d Fullsto y Model Co text P otocol (MCP), both ow ge e ally available. Togethe , they give teams AI that does ’t just epo t what happe ed i a digital expe ie ce, but watches, i vestigates, a d delive s the a swe to the ight pe so o AI age t.
- At #Bash_, leade s f om Wi gstop, Bilt, Supe a d Happy Cabbage showed how they a e usi g AI, MCP a d age ts to scale behavio al a alysis that o ce equi ed hou s of ma ual sessio eview.
Sto yAI Age ts a e ow ge e ally available . Expe t Age ts a swe questio s o dema d, a d 24/7 Age ts mo ito sig als ac oss co ve sio , custome expe ie ce, sales, a d secu ity a d delive co text to the ight team, all i side Fullsto y.Fullsto y MCP is ow ge e ally available. I beta, thousa ds of custome s made close to 10 millio tool calls. Now i GA, Fullsto y MCP adds dashboa d tools a d Age tic Sessio Review capabilities, plus ative co ecto s fo Claude, Claude Code, Codex, Cu so , a d Gemi i E te p ise that get teams co ected i a few clicks.
“Ou custome s a e ’t waiti g fo AI to be fi ished. They’ e buildi g with it ight ow, a d the teams pulli g ahead a e the o es givi g thei AI eal co text about how people actually expe ie ce thei p oducts. The ope ato s we hea d f om at #Bash_ a e p oof of what happe s whe behavio al data meets age ts: wo k that took hou s ow takes mi utes, a d huma s spe d thei time o decisio s i stead of sea chi g a d a alyzi g.” — Clai e Fa g, chief p oduct a d tech ology office , Fullsto y
#Bash_ b ought togethe ope ato s a d builde s who a e ethi ki g how thei teams fi d a d fix f ictio with AI. I fi eside co ve satio s with Fullsto y leade s, speake s sha ed how they co ect behavio al data to AI tools th ough Fullsto y MCP, deploy age ts to eview sessio s at scale, a d close the loop betwee what custome s do a d what teams build ext.
At Supe , a p oduct desig team that o ce eviewed five to te sessio eco di gs pe week ow uses AI age ts u i g th ough Fullsto y MCP to eview mo e tha a hu d ed, tu i g a desig e ’s questio i to a evide ce- a ked p oduct p oposal i mi utes.
“Now eal playe sessio s go i to Fullsto y, Claude watches them th ough Fullsto y’s MCP, a d we u it as 70 age ts i pa allel i stead of o e pass. Each o e compa es two outcomes a d sco es them agai st ou mat ix. A desig e i puts a si gle questio a d eceives a evide ce- a ked list of p oduct oppo tu ities as output. We we t f om eviewi g 5 to 10 sessio s a week by ha d to ove 100, a d f om a idea to a w itte p oposal withi a day i stead of weeks.” — Elliot Cowa , VP of P oduct Desig , Supe
Happy Cabbage has go e fu the , u i g pa ts of its custome success fu ctio o scheduled AI automatio s powe ed by Fullsto y behavio al data.
“We do ’t t eat AI as a chat wi dow. We u eal wo kflows o it. Eve y week, a automatio sco es how custome s a e actually usi g ou p oduct, builds a pe fo ma ce deck a d w ites the otes back i to ou CRM. Ou custome eviews ow happe whe behavio says they should, ot whe the cale da does. Fullsto y MCP gives ou age ts the o e thi g they ca ’t guess: what custome s actually did.” — Da y Gold, chief ope ati g office , Happy Cabbage
The teams above have somethi g i commo : thei AI ca see what custome s actually did. Without this co text, AI easo s f om logs, tickets, a d expo ts, so it guesses at the behavio behi d them.
Today’s lau ches cha ge that i two ways. Sto yAI Age ts put behavio al co text to wo k i side Fullsto y, so teams ca ask questio s, i vestigate f ictio , a d get ale ts without leavi g the platfo m. Fullsto y MCP b i gs the same co text i to the AI tools a d age ts teams al eady use. Whethe the questio sta ts i Fullsto y o somewhe e else, the a swe comes f om what custome s did.
Sto yAI Age ts eplace ma ual data et ieval with age ts that fi d a d qua tify what’s happe i g i a digital expe ie ce. Now ge e ally available i side Fullsto y. They come i two catego ies:
Sessio Fi de fi ds exact sessio s you desc ibe i plai -la guage.Co ve sio Optimize pi poi ts whe e a d why use s d op off i fu els.Issue I vestigato fi ds expe ie ce p oblems a d t aces them to thei oot cause.Release A alyze compa es behavio befo e a d afte a deployme t to catch eg essio s.Fullsto y Help a swe s p oduct how-to questio s i -app.
Lead Qualificatio sco es sig -up a d demo equests o behavio al i te t a d delive s lead b iefs to sales.Ca t Aba do me t sepa ates shoppe s who cha ged thei mi ds f om those blocked by e o s, with a suggested follow-up fo each.Custome Se vice ale ts suppo t whe high-value custome s st uggle, so teams ca each out befo e a complai t.Voice of Custome pai s su vey a d feedback espo ses with the jou ey behi d them, flaggi g whe espo ses co t adict the actio s take .Accou t Takeove ale ts whe comp omised c ede tials lead to a successful logi a d summa izes what happe ed ext.C ede tial Stuffi g flags sig -i attack patte s befo e a accou t is b eached.Issue Mo ito (Ea ly Access) eviews sessio s ac oss you e ti e app, o the pages a d flows you choose, a d epo ts the issues use s e cou te .Sessio Obse ve (Ea ly Access) watches the use s you choose fo the behavio s you desc ibe i plai la guage, the epo ts what it saw ac oss thei sessio s.
“Fullsto y’s Sessio Fi de age t helps me fi d a swe s faste tha eve . I ca ask a questio i plai la guage, a d it builds the segme ts a d fu els fo me a d lays out the data i a way that’s easy to u de sta d. It takes the guesswo k out of buildi g segme ts f om sc atch.”— Sa a Me chaca, S . Ma age Digital CX, Wi gstop
Fullsto y MCP co ects a compa y’s behavio al data di ectly to the AI tools a d age ts whe e teams al eady wo k, followi g existi g Fullsto y p ivacy a d secu ity setti gs. It e ables a yo e to ask questio s about custome behavio th ough plai la guage. Now ge e ally available, Fullsto y MCP adds:
Native co ecto s: Co ect to Fullsto y i a few clicks i side AI tools you a e al eady usi g (Claude, Claude Code, Codex, Cu so , Gemi i E te p ise).Age tic Sessio Review : Lets AI i vestigate a sessio to fi d whe e the use f ictio occu s a d what’s d ivi g it. It ca zoom i to a pa ticula mome t, fast fo wa d, ewi d, check etwo k calls a d co sole messages to figu e out the oot cause of a issue. Without watchi g a sessio , teams ca co fi m which eleme t a use clicked, spot a e o state, o fi d what cha ged betwee two mome ts without watchi g the eplay.Dashboa d tools : build a Fullsto y validated dashboa d f om a simple plai -la guage equest.
- Watch #Bash_ o dema d
- Lea mo e about Sto yAI Age ts
- Get sta ted with Fullsto y MCP
Fullsto y is the i tellige t digital expe ie ce compa y built fo the AI e a. By automatically captu i g eve y digital i te actio , Fullsto y t a sfo ms u st uctu ed behavio al data i to actio able i tellige ce that d ives sma te decisio s a d bette outcomes. Co text- ich fou datio al data powe s auto omous age ts that p edict a d guide custome a d employee eeds, pe so alize expe ie ces i eal time, a d fix f ictio befo e it impacts eve ue. Fullsto y gives e te p ises the behavio al i tellige ce to co ti uously imp ove eve y digital jou ey. T usted by thousa ds of global b a ds a d headqua te ed i Atla ta with teams ac oss No th Ame ica, LATAM, EMEA, a d APAC, Fullsto y tu s digital behavio i to lasti g competitive adva tage.
