Dy amic AI models co ti uously evaluate eighbo hood-level co sume i te ests, expa di g CTV audie ce each without elyi g o pe so al ide tities.
LITTLE ROCK, A k., Nov. 09, 2026 (GLOBE NEWSWIRE) — I uvo, I c. (NYSE Ame ica : INUV), a leade i a tificial i tellige ce-d ive adve tisi g tech ology, today a ou ced a adva ceme t i I te tKey® that exte ds its geog aphic audie ce i tellige ce to the eighbo hood level, helpi g adve tise s each ew audie ces ac oss co ected televisio (CTV) without elyi g o co sume ide tities o pe siste t household p ofiles.
The adva ceme t builds o I te tKey’s existi g ZIP-code i tellige ce, addi g a mo e localized u de sta di g of how co sume i te ests cha ge f om eighbo hood to eighbo hood. I te tKey co ti uously c eates a d eevaluates tempo a y eighbo hood models to captu e these cha ges as they occu . The tech ology combi es eighbo hood i sights with existi g ZIP-code sig als a d each adve tise ‘s custom audie ce model to i fo m eal-time media buyi g decisio s.
Fo CTV adve tise s, this c eates oppo tu ities to each audie ces that co ve tio al ide tity-based ta geti g may miss. Ma y CTV adve tisi g methods ely o device o household ide tifie s that a e ‘t co siste tly available ac oss st eami g e vi o me ts. I te tKey does ‘t equi e them. I stead, it uses co ti uously updated audie ce i tellige ce to ide tify eleva t adve tisi g oppo tu ities, helpi g adve tise s expa d thei each while p otecti g co sume p ivacy.
The ew capability delive s th ee key adva tages:
P ivacy. Sho t-lived eighbo hood models allow I te tKey to u de sta d local co sume i te ests without buildi g pe siste t p ofiles of i dividual co sume s o households.Adaptability. Neighbo hood models a e co ti uously c eated a d eevaluated as co sume i te ests cha ge, b i gi g mo e cu e t i tellige ce to CTV adve tisi g decisio s.Expa ded Reach. By emovi g the depe de cy o co sume ide tities, I te tKey helps adve tise s each p ospective custome s ac oss CTV i ve to y that t aditio al ide tity-based ta geti g may ove look.
“ZIP-code i tellige ce has bee a impo ta t pa t of how I te tKey u de sta ds co sume i te ests geog aphically,” said Ami Bakhshaie, Se io Vice P eside t, I te tKey at I uvo. “We’ e ow addi g a othe laye of i tellige ce that co ti uously models how those i te ests va y withi eighbo hoods. By combi i g these sig als i eal time, we ca help adve tise s each eleva t CTV audie ces without eedi g to ide tify o t ack i dividual co sume s.”
The ew algo ithm se ved mo e tha 20 millio imp essio s i Octobe 2026 a d is ow used by a majo ity of I uvo’s clie ts, with pe fo ma ce co siste t with the compa y’s existi g ta geti g algo ithms.
While pa ticula ly valuable fo CTV adve tisi g, the u de lyi g eighbo hood i tellige ce ca also suppo t additio al media cha els. The capability builds o I te tKey’s pate ted AI tech ology, which models co sume i te ests th ough la guage a d co te t athe tha pe so al ide tifie s. This ide tity-i depe de t app oach e ables adve tise s to co ect with eleva t audie ces ac oss p ivacy-co scious digital e vi o me ts, i cludi g Safa i.
