Squa epoi t Capital leads ou d with pa ticipatio f om J.P. Mo ga Payme ts, Maste ca d, Samsu g NEXT a d othe s to scale i f ast uctu e co ecti g me cha ts to AI age ts, ma ketplaces a d shoppable platfo ms
SEATTLE, Nov. 05, 2026 (GLOBE NEWSWIRE) — fi mly, the “ o-code” age tic comme ce platfo m co ecti g me cha ts to high-i te t digital cha els, today a ou ced a $15 millio Se ies A fu di g ou d led by Squa epoi t Capital, with pa ticipatio f om st ategic i vesto s i cludi g J.P. Mo ga Payme ts, Maste ca d a d Samsu g NEXT. The compa y also lau ched Ask Age t, a e d-to-e d co ve satio al shoppi g expe ie ce fo me cha t websites that i cludes AI-powe ed atu al la guage p oduct discove y with a eal-time catalog, i -chat checkout a d t aditio al custome suppo t fu ctio ality.
AI is c eati g ew ways fo co sume s to discove a d buy p oducts. Adobe expects AI-d ive t affic to U.S. etail sites to g ow 130% yea ove yea this holiday seaso . Yet pa ticipati g i age tic shoppi g equi es me cha ts to co ect p oduct catalogs, i ve to y, payme ts a d checkout i f ast uctu e ac oss a g owi g umbe of AI platfo ms a d p otocols.
fi mly add esses that complexity with a commo i f ast uctu e laye e abled by its fi mly Co ect platfo m, which c eates a si gle o-code co ectio that allows me cha ts to sell th ough ew cha els a d mai tai co t ol of custome elatio ships, t a sactio data a d thei ole as me cha t of eco d. The capital will accele ate the g owth of fi mly Co ect globally with me cha ts a d ac oss AI age ts, ma ketplaces, social etwo ks, shoppable adve tisi g platfo ms a d othe comme ce desti atio s. Today, fi mly Co ect ca help AI assista ts, publishe s, social media platfo ms a d othe comme ce cha els access mo e tha 11 millio me cha ts ep ese ti g mo e tha $900 billio i GMV.
“AI is quickly c eati g ew sto ef o ts fo comme ce, but me cha ts ca ot build a ew i teg atio eve y time o e eme ges,” said Kuma Se thil, co-fou de a d CEO of fi mly. “Ou o th sta has always bee to e able the me cha ts to sell i a y cha el with ZERO e gi ee i g effo t. U like othe playe s i this space who expect the me cha t to i teg ate with them, fi mly Co ect i teg ates with the me cha ts a d gives them complete co t ol to sell whe eve thei custome s choose to shop. This fu di g allows us to b i g mo e me cha ts a d mo e desti atio s o to that i f ast uctu e much faste .”
“Whethe a shoppi g expe ie ce is huma -led o age t-led, me cha ts eed o e eliable co ectio to all of it. Today’s p otocol sta da ds a e f agme ted a d ca be slow to impleme t fo me cha ts — fi mly delive s the i f ast uctu e laye that b idges the gap, combi i g the flexibility of b owse automatio use by Muse o I sti ct with the secu ity, T ust a d efficie cy of dete mi istic p otocols like UCP, all without a si gle li e of me cha t code.” said Damie Balsa , co-fou de a d P eside t of fi mly.
As pa t of that expa sio , fi mly is lau chi g Ask Age t, a co ve satio al shoppi g expe ie ce desig ed to give me cha ts a immediate way to add age tic comme ce to thei ow websites. Ask Age t allows co sume s to desc ibe what they a e looki g fo i atu al la guage a d eceive p oduct ecomme datio s based o the me cha t’s eal-time catalog, p ici g a d i ve to y. Co sume s ca move f om discove y th ough checkout withi the co ve satio , with suppo t fo loyalty, c oss-sell a d post-pu chase custome se vice. The expe ie ce wo ks with the me cha ts existi g comme ce i f ast uctu e a d ca be added to a me cha t website with a si gle li e of JavaSc ipt a d without massive expe se o esou ces.
Ea ly me cha t deployme ts a e demo st ati g the measu able impact of fi mly’s u ified Ask Age t shoppi g expe ie ce, d ivi g co ve sio ate imp oveme ts of up to 18% a d i c eases i ave age o de value (AOV) of up to 23%.
The ou d also i cludes Alum i Ve tu es, ARK I vest, Be hamou Global Ve tu es, G a ada Fu ds, Hike Ve tu es, The Me ca tile Compa ies, a d Ve sus Ve tu es, b i gi g fi mly’s total fu di g to app oximately $20 millio .
Fo mo e i fo matio , visit www.fi mly.ai
