Ca tology fou di g team membe a d fo me Woolwo ths Ma ketPlus ma agi g di ecto b i gs the etaile ‘s pe spective to make APAC the global be chma k fo i -sto e etail media
MELBOURNE, Aust alia a d DALLAS, Nov. 04, 2026 (GLOBE NEWSWIRE) — QSIC, the global i tellige t i -sto e audio platfo m, today a ou ced the appoi tme t of Ma k Ma sou , a fou di g team membe of Woolwo ths G oup’s etail media busi ess Ca tology a d fo me ma agi g di ecto of Woolwo ths Ma ketPlus, as its Ma agi g Di ecto , APAC. Sta ti g 1 Novembe , Ma sou will lead QSIC’s busi ess ac oss APAC, with a focus o adva ci g the ole of i -sto e audio as a measu able etail media cha el, co ecti g audio adve tisi g to shoppe behaviou a d busi ess outcomes.
Ma sou joi s QSIC at a pivotal time fo etail media. Followi g its AUD$40 millio Se ies B, QSIC is i vesti g to make i -sto e audio a mo e measu able a d accou table pa t of the etail media mix, with Aust alia a key g owth ma ket. Physical sto es emai ce t al to the shoppi g expe ie ce, c eati g a sig ifica t oppo tu ity to u lock the value of i -sto e etail media.
With mo e tha 20 yea s of expe ie ce ac oss etail, g owth st ategy a d digital platfo ms, Ma sou will focus o movi g etail media beyo d campaig -level activity towa d measu able, lo g-te m busi ess outcomes, i cludi g g owi g b a d sha e, acqui i g ew to b a d shoppe s a d d ivi g epeat pu chase. This alig s with QSIC’s b oade di ectio : ea lie this yea , the compa y lau ched QSIC I tellige ce, its u ified measu eme t dashboa d, givi g etail pa t e s access to met ics i cludi g att ibutable sales, i c eme tal etu o ad spe d a d ew-to-b a d shoppe s.
“I -sto e is still the least measu ed pa t of the etail media mix. That’s the gap we’ e closi g,” said Matt Elsley, Co-Fou de a d CEO of QSIC. “Ma k has u etail media a d ma ketplaces f om the etaile side, so he k ows what it takes fo etaile s a d b a ds to back i -sto e with co fide ce. Combi i g that expe ie ce with a wo ld-leadi g platfo m, it’s a o e plus o e equals th ee situatio fo ou APAC pa t e s.”
“Ma k has sat o both sides of the table. He has helped build etail media f om sc atch a d has u a etail busi ess at scale. He’s a ope ato , ot just a selle , a d that’s exactly what we eed as we g ow i APAC,” said David Haase, Global P eside t, QSIC.
At Woolwo ths G oup, Ma sou most ece tly se ved as ma agi g di ecto of Woolwo ths Ma ketPlus, leadi g the g oup’s thi d-pa ty etail st ategy ac oss Woolwo ths, Big W, Eve yday Rewa ds a d MyDeal. His espo sibilities spa ed ma ketplace desig , pa t e developme t a d mo etisatio . P eviously, he helped build Ca tology’s comme cial fu ctio f om the g ou d up, co t ibuti g to the g owth of its digital a d om icha el media busi ess.
“Retaile s have spe t decades buildi g thei sto es, yet the media value of those e vi o me ts emai s u de – ealised,” said Ma sou . “Havi g built etail media f om i side a etaile , I k ow the ba is high. It has to be measu able, it has to p otect the shoppe expe ie ce, a d it has to ea its place o the P&L. I -sto e audio do e well clea s all th ee, a d the etaile s that move ow will set the sta da d fo the est of the egio .”
QSIC wo ks with leadi g etaile s a d b a ds ac oss fuel a d co ve ie ce, g oce y, liquo , hospitality, fashio a d specialty etail, i cludi g McDo ald’s, 7-Eleve , Reddy Exp ess, Liquo la d, Guzma y Gomez (GYG), MECCA a d Hu g y Jack’s, amo g othe s. Its platfo m combi es AI a d fi st-pa ty data to help etaile s ma age a d mo etise i -sto e audio adve tisi g while measu i g its impact at the poi t of pu chase.
CONTACT: Media Co tact
Samso PR fo QSIC
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