Vete a AI a d f o tli e-ope atio s softwa e executive joi s as custome adoptio of Sma tTagIt accele ates; fou de Ba y Nelso moves to the Boa d to focus o visio , st ategic g owth, pa t e ships a d i dust y t a sfo matio
Keith Ha tley
PLEASANTON, Calif., Nov. 03, 2026 (GLOBE NEWSWIRE) — Facto Lab, a Wo k Risk AI compa y t a sfo mi g how high- isk wo k is pla ed a d delive ed i dist ibuted ope atio s, today a ou ced the appoi tme t of Keith Ha tley as Chief Executive Office . Ha tley, a e te p ise softwa e executive with 25 yea s of expe ie ce scali g busi esses se vi g i dust ial a d field o ga izatio s, most ece tly se ved as CEO of AI platfo m LevaData. Fou de Ba y Nelso moves to Facto Lab’s Boa d of Di ecto s, whe e he will focus o visio , st ategic g owth, pa t e ships a d i dust y t a sfo matio . The appoi tme t is the ext step i a g owth pla Facto Lab bega a yea ago, which has i cluded t ipli g its data scie ce team, expa di g its custome success, sales a d ma keti g leade ship, a d a st ategic g owth i vestme t f om Falfu ias G owth Pa t e s a ou ced i July 2026.
Custome adoptio of Facto Lab’s Sma tTagIt platfo m has accele ated ac oss co st uctio , utilities, e e gy a d i dust ial ope ato s, a d the impact is visible i the compa y’s data. The platfo m has a alyzed mo e tha 2.5 millio daily pla i g co ve satio s ac oss thousa ds of wo ksites a d ow u s mo e tha 40 p op ieta y AI models. Those models su face ew ki ds of isk sig als. Facto Lab’s data shows, fo example, that the most effective c ew leade s spell out what is expected of thei c ews about 2.5 times as ofte as ave age leade s. Sma tTagIt gives c ew leade s visibility a d coachi g tools to lea a d imp ove. Facto Lab pa t e s with custome s to develop the f o tli e leade s who make safe , mo e p oductive wo k possible.
“We’ e fo tu ate a d ge ui ely g ateful fo how ou custome s have emb aced Sma tTagIt, a d we ca see the impact th ough fewe i cide ts, bette schedule pe fo ma ce a d less ewo k,” said Ba y Nelso , fou de of Facto Lab. “Ou missio has ‘t cha ged: use ew tech ology, p ove scie ce a d AI to educe catast ophic eve ts i high- isk wo k, whe e t aditio al app oaches have falle sho t. That missio comes with a espo sibility to g ow this impact. A yea ago we committed to a pla — build ou team, fi d the ight i vestme t pa t e , a d b i g i a ope ati g leade to exte d ou ma ket leade ship. Keith is the ight leade fo this ext step, a d it f ees me to focus o the st ategic i itiatives that will b oade ou impact ac oss the i dust y.”
Ha tley has built a d scaled e te p ise softwa e busi esses, i cludi g AI- ative platfo ms, se vi g i dust ial a d field-se vice o ga izatio s. As CEO of LevaData, a AI- ative supply ma ageme t platfo m ove seei g mo e tha $95 billio i a ual sou ced spe d, he succeeded the compa y’s fou de a d led its ext phase of g owth. He p eviously se ved as SVP of No th Ame ica Sales at field se vice leade Se viceMax th ough sale of a majo ity stake to Silve Lake. He also held executive positio s at Sight Machi e, Blue Yo de , Ivalua a d O acle, with expe ie ce spa i g AI-powe ed decisio -maki g, ma ufactu i g i tellige ce, supply chai a d field se vice ope atio s. Ha tley is the autho of Co que i g the Decisio Abyss, which exami es why data- ich o ga izatio s still st uggle to tu i fo matio i to timely decisio s, a d holds a MBA f om Lo do Busi ess School.
“I’ve spe t my ca ee wo ki g with the people who keep i dust ial ope atio s u i g, a d I’ve lea ed that o ga izatio s a ely lack data; they lack a clea view of it i time to act,” said Ha tley. “O a wo ksite, that gap ca cost lives. Facto Lab closes it whe e the stakes a e highest: o the f o t li e, i the co ve satio s c ews have befo e wo k begi s, so leade s see isk soo e . Ba y a d the team have built somethi g the i dust y has eve had, with esults custome s ca measu e. My job is to b i g it to mo e ope ato s, faste , while keepi g the custome pa t e ship, lea i g cultu e a d scie tific igo that got Facto Lab he e.”
“Facto Lab has mome tum, a p op ieta y dataset o o e else has, a d a fou de with a clea visio fo the i dust y,” said Michael Clifto , Pa t e at Falfu ias G owth Pa t e s. “Keith pai s a t ack eco d of scali g AI- ative B2B softwa e with deep expe ie ce se vi g i dust ial a d field-based o ga izatio s. B i gi g i a ope ati g leade of his calibe was always pa t of the pla , a d with Ba y’s visio a d Keith leadi g the busi ess, Facto Lab is well positio ed fo its ext phase of g owth.”
As a membe of the Boa d of Di ecto s, Nelso will focus o Facto Lab’s lo g-te m visio , st ategic g owth a d pa t e ships, a d i dust y t a sfo matio i itiatives. He fou ded Facto Lab a d led it as CEO th ough the developme t a d apid adoptio of Sma tTagIt.
Facto Lab is a Wo k Risk AI compa y dedicated to helpi g dist ibuted o ga izatio s t a sfo m safety, ope atio al pe fo ma ce, a d f o tli e leade ship ac oss co st uctio , utilities, e e gy, a d i dust ial ope atio s. Its Sma tTagIt platfo m uses p op ieta y AI a d atu al la guage p ocessi g models to captu e a d a alyze f o tli e co ve satio s, i sights, a d how wo k actually gets do e to give leade s ea ly visibility i to isk ac oss eve y wo ksite. It su faces isk sig als a d game tape that legacy complia ce tools ca ot each to empowe c ews to delive o time, p eve t ewo k, a d go home safe. Facto Lab pa t e s with leadi g ope ato s i complex, dist ibuted wo k e vi o me ts to help them see isk diffe e tly, build capacity to imp ove how wo k gets do e, a d ope ate safely with less effo t. Fo mo e i fo matio , visit www.facto lab.com.
Falfu ias G owth Pa t e s is a ope atio ally focused middle-ma ket i vestme t fu d focused o i vesti g i high-g owth compa ies i the softwa e a d busi ess se vices secto s. The team is comp ised of i vesto s a d p ove ope ato s, as well as i -house esou ces ac oss st ategy & ma ket i sights, fi a ce / i teg atio , huma capital, a d tech ology. The ew fu d st ategy was lau ched i 2023 a d is led by Cam Dye , Pa t e a d Chai ma of Falfu ias G owth Pa t e s I’s i vestme t committee. The fu d is ma aged by Falfu ias Ma ageme t Pa t e s, a Cha lotte-based i vestme t fi m fou ded i 2006 by Hugh McColl J ., fo me chai ma a d CEO of Ba k of Ame ica; Ma c Oke , fo me CFO of Ba k of Ame ica; a d Ma agi g Pa t e Ed McMaha . The fi m has aised app oximately $4.0 billio ac oss eight fu ds a d i vests i g owi g, middle-ma ket busi esses i secto s whe e the fi m’s ope atio al esou ces, elatio ships, a d secto expe tise ca be employed to compleme t po tfolio compa y executive teams i suppo t of g owth objectives. Fo mo e i fo matio , visit www.falfu ias.com.
B ia Va o i · CMO · b ia @facto lab.com
A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/a5d16068-abf3-4f66-ba83-5bceeb577742
