As mo e Aust alia s ask AI assista ts fo ecomme datio s i stead of sea chi g, Melbou e sea ch specialist SEOO ly is givi g busi ess ow e s a way to see whethe ChatGPT, Gemi i a d Claude k ow who they a e, a d why competito s may be amed fi st
Photo cou tesy of SEOO ly
MELBOURNE, Aust alia, Nov. 03, 2026 (GLOBE NEWSWIRE) — SEOO ly, a Aust alia specialist SEO a d AI sea ch visibility fi m fou ded by ma keti g e t ep e eu P eeti Ke edy, has i t oduced AI sea ch visibility assessme ts. The assessme ts show busi esses how AI assista ts such as ChatGPT, Claude a d Gemi i desc ibe them, which competito s those platfo ms ecomme d i stead a d what the busi ess eeds to fix to be u de stood a d su faced.
Fo mo e tha two decades, o li e discove y wo ked o e way. A co sume typed a few wo ds i to Google a d wo ked th ough a page of esults. Today, mo e co sume s ask a AI assista t to ecomme d a accou ta t, compa e p oducts o a ow dow local p ovide s. A Google esults page ca list doze s of busi esses. A AI-ge e ated a swe may ame o ly a ha dful. A busi ess left out of that sho tlist may eve be co side ed, a d most busi ess ow e s have o clea view of what AI platfo ms cu e tly say about them.
SEOO ly’s assessme t cove s fou a eas: what AI platfo ms cu e tly k ow about the busi ess, whethe that i fo matio is accu ate, which competito s su face fo comme cially impo ta t questio s custome s ask, a d whethe the busi ess’s existi g digital p ese ce clea ly demo st ates its expe tise a d eleva ce.
To a swe those questio s, SEOO ly eviews the sig als sea ch e gi es a d AI systems d aw o . These i clude the tech ical st uctu e of the busi ess’s website, its co te t a d st uctu ed i fo matio , its Google Busi ess P ofile, eviews, di ecto y listi gs a d me tio s o thi d-pa ty sites. The assessme t checks fo the gaps that make a busi ess ha d fo machi es to u de sta d: a compa y that desc ibes itself o e way o its website a d a othe way i di ecto ies, locatio details that diffe ac oss platfo ms o co e se vices that a e ba ely explai ed. Huma custome s ca ofte fill those gaps. AI systems eed clea e sig als.
The assessme t also cove s t aditio al SEO. AI systems do ot wo k i isolatio f om the wide web, a d Google is buildi g mo e AI-ge e ated a swe s i to its ow esults. A tech ically sou d website, useful co te t, autho ity, a d a co siste t eputatio still shape how a busi ess is fou d i both places. SEOO ly’s app oach is ot to t ick AI platfo ms i to ecomme di g a compa y. It is to make the busi ess easie to u de sta d, ve ify a d t ust.
“People used to Google eve ythi g; ow they’ e i c easi gly aski g,” said Ke edy, fou de of SEOO ly. “Fo busi esses, the questio is o lo ge just whethe you ca be fou d o Google. It’s whethe you busi ess ca be u de stood, t usted a d su faced whe eve custome s a e looki g fo a swe s.”
Ke edy said the assessme t is mea t to eplace guesswo k with a clea pictu e. Ma y busi ess ow e s have al eady asked a AI assista t to ecomme d p ovide s i thei catego y a d fou d competito s amed i stead of them. The assessme t is built to explai why that happe s a d what to do about it.
“AI is ‘t eplaci g sea ch; it’s expa di g it,” Ke edy said. “Sea ch is o lo ge simply about whe e you a k o Google.”
Ke edy fou ded SEOO ly as a sta dalo e specialist fi m athe tha addi g AI optimisatio to the se vice list of a full-se vice ma keti g age cy.
“Sea ch has become too impo ta t a d too specialised to t eat as a afte thought,” she said.
Resea ch suppo ts the shift SEOO ly was built a ou d. Roy Mo ga data fo the Ma ch qua te of 2026 shows 13.6 millio Aust alia s aged 14 a d ove , o 58%, used AI tools i a ave age fou weeks. ChatGPT alo e was used by 10.5 millio Aust alia s. Usage was highest amo g people aged 25 to 34 (74%) a d 35 to 49 (72%), the age g oups that make up much of the ma ket fo p ofessio al se vices, home se vices a d co sume p oducts.
The assessme t is desig ed fo small a d medium-sized busi esses that wa t to u de sta d thei visibility ac oss both t aditio al sea ch a d AI platfo ms befo e committi g to cha ges. Busi esses ca equest a assessme t th ough the SEOO ly website.
Visit SEOO ly at www.seoo ly.com.au to lea mo e about the AI sea ch visibility assessme t.
SEOO ly is a Aust alia specialist SEO a d AI sea ch visibility fi m that helps busi esses get fou d, u de stood a d ecomme ded ac oss t aditio al sea ch e gi es a d AI platfo ms such as ChatGPT a d Gemi i. The compa y focuses solely o sea ch, with a specialist team cove i g tech ical SEO, sea ch st ategy, co te t, custome behaviou a d AI-d ive sea ch.
SEOO ly was fou ded i 2026 by P eeti Ke edy, whose ca ee spa s mo e tha two decades i ma keti g, busi ess g owth a d e t ep e eu ship, wo ki g with small a d medium-sized busi esses i Aust alia a d i te atio ally.
Neil Jacob eil@seoo ly.com.au SEOO lywww.seoo ly.com.au
A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/273ecb23-d8c6-403f-bdb6-533f4250ce76
