Profound Establishes Singapore as Asia Pacific Headquarters as AI Becomes the New Front Door For Brands

SINGAPORE, Nov. 02, 2026 (GLOBE NEWSWIRE) — P ofou d, the AI ma keti g platfo m t usted by o e thi d of the Fo tu e 100, today a ou ced the establishme t of Si gapo e as its Asia Pacific headqua te s. P ofou d’s egio al leade ship, go-to-ma ket a d custome teams will be based i Si gapo e. F om the e they will suppo t b a ds ac oss the egio i cludi g Southeast Asia, Japa , Aust alia a d New Zeala d.  

G owi g Dema d fo AI Ma keti g F om B a ds Ac oss Asia Pacific

Si gapo e is the most active adopte of AI i Asia-Pacific a d seco d i the wo ld, with 61% of the populatio usi g AI tools, acco di g to Sta fo d HAI’s 2026 AI I dex. That usage is i c easi gly comme cial. New P ofou d a alysis of 1.8 millio a o ymised ChatGPT a d Gemi i co ve satio s f om use s i Si gapo e fou d that the sha e of co ve satio s whe e people a e esea chi g, compa i g o buyi g p oducts a d se vices g ew 23% betwee Ja ua y a d Septembe 2026.

Fo b a ds ac oss the egio , this shift is maki g how they show up i AI a swe s a leade ship-level p io ity. P ofou d’s AI Sea ch i sights a d age tic wo kbe ch help ma keti g teams ma age it, su faci g whe e thei b a d is wi i g o losi g g ou d a d deployi g age ts to close the gaps.

The Si gapo e headqua te s will let P ofou d wo k mo e closely with these custome s a d meet g owi g dema d ac oss the egio . The move follows P ofou d’s $180 millio Se ies D i Septembe , co-led by Sequoia Capital a d Klei e Pe ki s.

AI Ma keti g T a sfo matio i Si gapo e

P ofou d will ope its Si gapo e office i the Ce t al Busi ess Dist ict i Q4 2026. The compa y pla s to hi e mo e tha 15 oles i Si gapo e ove the ext 12 mo ths. These i clude a Ge e al Ma age fo Asia-Pacific, accou t executives, go-to-ma ket associates, e gageme t ma age s a d accou t ma age s. Membe s of P ofou d’s New Yo k team will also elocate to Si gapo e fo a yea to help build the egio al team a d b i g P ofou d’s ways of wo ki g to the ew office.

James Cadwallade , Co-Fou de a d CEO said: “AI is the ew f o t doo to eve y busi ess, a d b a ds ac oss Asia Pacific a e movi g fast to co t ol how they show up. We’ve al eady see that dema d fi stha d, with b a ds ac oss the egio comi g to us befo e we had a si gle pe so o the g ou d. Si gapo e is the atu al home fo ou ext chapte . It’s whe e the egio ‘s biggest b a ds make decisio s, a d it’s a cou t y that takes AI se iously at the highest level.” 

Ma keti g i the E a of the Age tic Web i Asia Pacific

Li g Yua Chu , Se io Vice P eside t a d Head of Global Ve tu es, Si gapo e Eco omic Developme t Boa d, comme ted: “P ofou d is a i ovative tech ology compa y that is t a sfo mi g the digital ma keti g i dust y. The establishme t of its Asia Pacific headqua te s he e epitomises the co fide ce that global AI compa ies have i Si gapo e as a well-co ected hub to suppo t thei g owth ambitio s i the egio . P ofou d will c eate ew job oppo tu ities i Si gapo e i cludi g ma ageme t, go-to-ma ket a d headqua te oles, the eby e ha ci g ou apidly g owi g AI ecosystem. We look fo wa d to suppo ti g P ofou d’s g owth i Si gapo e.”

The a ou ceme t coi cides with Ze o Click Si gapo e, held o 29th Octobe at Raffles Hotel. It is the fi st time P ofou d has b ought its Ze o Click co fe e ce to Asia-Pacific, followi g Ze o Click Syd ey o 27 Octobe . P ofou d also hosted a ec uiti g eve t i Si gapo e o 30 Octobe to suppo t local hi i g.

About P ofou dP ofou d is the fastest g owi g AI ma keti g platfo m used by 16% of the Fo tu e 500 like The Estée Laude Compa ies, Comcast, Walma t a d U.S. Ba k, a d i ovato s like Zoom, Ramp, a d Mo goDB. It’s the wo kbe ch whe e ma kete s esea ch, w ite, epo t, a d collabo ate with P ofou d’s AI Ma kete to get thei b a d chose by the A swe E gi es co sume s i c easi gly ely o . Built o 2B+ eal use p ompts a d g owi g, P ofou d shows what people ask AI a d what the models say back. P ofou d’s AI Ma kete p oactively pai s that data with you busi ess co text to su face oppo tu ities, deploy Age ts, a d measu e the impact to imp ove with eve y use. Lea mo e at t yp ofou d.com.

Media Co tact

Layla Ba ada a Media@t yp ofou d.com