How Brands Do Agentic Marketing Today: Lessons From the 2026 Contentstack Experience Award Winners

Ho o ed at Co te tCo US i Chicago: Huge, Philips, Alaska Ai li es, Ve izo Co ect a d La d O’Lakes used AI wo kflows, AI- eady co te t a d eal-time pe so alizatio to i spi e huma s a d i fo m age ts, cutti g mo ths of wo k to weeks a d lifti g co ve sio 30%

Key Facts

• Alaska Ai li es wo Wo ld’s Best Digital Expe ie ce fo buildi g o e co te t a d t a slatio system ac oss Alaska Ai li es, Hawaiia Ai li es a d Atmos Rewa ds i 10 la guages.
• Philips a d Ve izo Co ect tied fo Most Successful T a sfo matio . Philips moved 1.9 millio pages ac oss 90 locales o to st uctu ed co te t a d lifted co ve sio about 30%. Ve izo Co ect eplaced th ee legacy co te t systems a d g ew e gaged sessio s by mo e tha 82%.
• La d O’Lakes wo Best Pe so alizatio P oject; visito s who e gage with its pe so alized expe ie ces view 245% mo e pages pe visit.
• Huge wo Age cy Pa t e of the Yea fo usi g AI-accele ated wo kflows to cut two mo ths of st ategy wo k to two weeks.
• SAP wo Tech ology Pa t e of the Yea fo helpi g sha ed custome s co ect comme ce with the est of thei digital expe ie ce.
• The wi e s follow the Octobe 1 lau ch of Co te tstack Ca oe, a AI visibility tool that shows b a ds what AI e gi es tell thei buye s. Withi the fi st th ee weeks, it was i use ac oss 10 cou t ies, led by compa ies with mo e tha $1 billio i a ual eve ue.

CHICAGO, Oct. 28, 2026 (GLOBE NEWSWIRE) — Co te tstack today amed the wi e s of its 2026 Co te tstack Expe ie ce Awa ds (CXAs) live at Co te tCo US, its a ual co fe e ce whe e digital, ma keti g a d tech ology leade s lea how to p epa e thei b a ds fo AI-d ive discove y, held Octobe 27–28 i Chicago. Six custome s a d pa t e s wo ac oss five catego ies, i cludi g a tie betwee Philips a d Ve izo Co ect fo Most Successful T a sfo matio . Thei wo k shows what age tic ma keti g looks like i p actice: co te t that AI e gi es ca ead a d cite, pe so alizatio that adapts i eal time, a d AI that takes o whole wo kst eams while people make the fi al calls.

The wi e s’ esults a ge f om a 30% co ve sio lift afte movi g 1.9 millio pages o to st uctu ed co te t to a b a d lau ch that comp essed two mo ths of st ategy wo k i to two weeks usi g AI-accele ated wo kflows.

“Eve y ma keti g team is t yi g to wo k out what age tic mea s fo them. This yea ‘s wi e s have a swe s,” said Neha Sampat, Fou de a d CEO of Co te tstack. “Philips a d Alaska Ai li es ebuilt thei co te t so AI e gi es ca u de sta d it. La d O’Lakes let live custome data shape eve y visit. Huge ha ded whole wo kst eams to AI while its people kept the judgme t calls. That’s what it looks like to i spi e huma s a d i fo m age ts. Co te tstack Ca oe shows b a ds what AI e gi es say about them, a d these teams show what to build ext.”

Lesso s F om the 2026 Co te tstack Expe ie ce Awa d Wi e s Wo ld’s Best Digital Expe ie ce: Alaska Ai li es

Alaska Ai li es built o e co te t a d t a slatio system fo two ai li es a d a ew loyalty p og am. Afte its me ge with Hawaiia Ai li es, the compa y eeded sha ed i f ast uctu e ac oss both ai li es a d Atmos Rewa ds without e asi g eithe b a d’s ide tity. The team built a composable, b a d-awa e e de i g laye o Co te tstack that co ects di ectly to a t a slatio se vice, so sha ed code se ves multiple b a ds.

• Result: O e fou datio se vi g two ai li e websites, multiple b a d expe ie ces a d 10 la guages.
• Built o : Co te tstack Co te t Cloud

Most Successful T a sfo matio (tie): Philips

Philips ebuilt Philips.com, 1.9 millio pages ac oss 90 locales a d 45 la guages, as st uctu ed, AI- eady co te t i 18 mo ths, o time a d withi budget. Befo e the move, the site a o a agi g co te t system with mo e tha 75 u gove ed page types, a d half of simple edits took mo e tha 48 hou s to go live. By co solidati g them i to gove ed templates, Philips’ teams ow publish updates much faste while keepi g co te t o b a d ac oss eve y ma ket.

• Result: 75+ page types co solidated i to 35 templates; co ve sio s up app oximately 30% f om a clea e , mo e co siste t jou ey ac oss all 90 locales.
• Built o : Co te tstack Co te t Cloud

Most Successful T a sfo matio (tie): Ve izo Co ect

Ve izo Co ect eplaced th ee legacy co te t systems with a si gle fou datio o Co te tstack, givi g its ma keti g team o e place to build a d update pages.

• Result: Ave age time o site up 27%, e gaged sessio s up mo e tha 82%, leads up 11%.
• Built o : Co te tstack Co te t Cloud

Best Pe so alizatio P oject: La d O’Lakes

La d O’Lakes eplaced fixed audie ce segme ts, whe e o e click could lock a visito i to a si gle catego y, with “livi g audie ces” that update as custome i te ests cha ge. At Pu i a Mills, visito s who showed st o g i te est i ho ses saw a i vitatio to t y a ho se feed.

• Result: 29% of visito s who saw the offe clicked, a d 91% of those completed the sig -up fo m. Ac oss its b a d websites, visito s who e gage with pe so alized expe ie ces view 245% mo e pages pe visit.
• Built o : Co te tstack Data Cloud

Age cy Pa t e of the Yea : Huge

Huge ebuilt its ow way of wo ki g a ou d AI, sta ti g with its ow website, which u s o Co te tstack. Fo a pha maceutical clie t, it delive ed a eb a d a d ew website i fou mo ths. By leve agi g Co te tstack’s composable a chitectu e a d AI-accele ated wo kflows, they a e able to comp ess two mo ths of st ategy i to two weeks, while co te t moved th ough medical, legal a d egulato y eview i pa allel. Next, Huge is est uctu i g clie t pages so AI sea ch tools ca ead them, a step it says most i su a ce ca ie s have ‘t take .

• Result: Fo Highst eet I su a ce Pa t e s, a i su a ce b oke age, a two-site build o Co te tstack lifted website visits 47% a d leads 137% yea ove yea .
• Built o : Co te tstack Co te t Cloud a d Age t OS

Tech ology Pa t e of the Yea : SAP

This pa t e ship has ece tly elau ched a d see a u pa alleled accele atio i the depth a d b eadth of ou e gageme t togethe . SAP a d Co te tstack have al eady closed two joi t custome deals a d ge e ated ove 40 ew joi t oppo tu ities i close to 12 weeks. SAP’s field, sales, p oduct a d executive teams have bee ext emely ope a d espo sive to e gagi g with Co te tstack to help sha ed custome s co ect comme ce with the est of thei digital expe ie ce.

• Result: Two joi t custome deals closed a d mo e tha 40 ew joi t oppo tu ities c eated i about 12 weeks.
• Built o : Co te tstack Co te t Cloud, co ected with SAP Comme ce Cloud

F om seei g to buildi gCo te tCo US closed Co te tstack’s 2026 eve t seaso u de the theme “F om he e to age tic: You oadmap fo a adaptive b a d.” At Co te tCo Eu ope i Amste dam o Octobe 1, Co te tstack lau ched Co te tstack Ca oe, a AI visibility tool that u s the questio s buye s ask ac oss ChatGPT, Gemi i, Pe plexity a d Claude a d shows b a ds whethe they appea , how they’ e desc ibed a d what to fix. I its fi st th ee weeks, mo e tha 200 people sig ed up, a d Co te tstack custome s ac oss 10 cou t ies put it to wo k, led by compa ies with mo e tha $1 billio i a ual eve ue.

Chicago focused o what comes afte seei g: buildi g fo it. Sampat’s key ote outli ed how b a ds ca i spi e huma s a d i fo m age ts, a d sessio s with TIME, La d O’Lakes, Ve izo , Alaska Ai li es a d MassMutual cove ed maki g co te t eadable fo AI, how team oles cha ge as AI takes o mo e wo k, a d how b a ds a e applyi g it today.

About Co te tstackThe wo ld’s best digital expe ie ces u o Co te tstack. As the pio ee of the Age tic Expe ie ce Platfo m (AXP), Co te tstack helps b a ds build expe ie ces that i fo m AI age ts a d i spi e people. Co te tstack b i gs togethe st uctu ed co te t, headless CMS a d b a d gove a ce (Co te t Cloud), eal-time custome data a d om icha el pe so alizatio (Data Cloud), a d AI o chest atio (Age t OS) i o e age tic digital expe ie ce platfo m. Teams use it to automate the ma ual wo k behi d eve y digital expe ie ce, keep AI o -b a d, show up i AI-ge e ated a swe s, a d delive pe so alized expe ie ces that adapt i eal time. Leadi g b a ds, i cludi g Steve Madde , LG Elect o ics, Costco, 1-800-Flowe s, Dolce & Gabba a, Sky a d ABN AMRO ely o Co te tstack to lau ch faste , educe ope atio al f ictio a d pe so alize at scale.

Lea mo e at co te tstack.com a d follow @Co te tstack fo what’s ext.

Media Co tactPayto de los CobosSe io Ma age , Ea ed Media & Commu icatio sp ess@co te tstack.com

F eque tly Asked Questio s

Who wo the 2026 Co te tstack Expe ie ce Awa ds?The 2026 Co te tstack Expe ie ce Awa d wi e s a e Alaska Ai li es (Wo ld’s Best Digital Expe ie ce), Philips a d Ve izo Co ect (Most Successful T a sfo matio , tie), La d O’Lakes (Best Pe so alizatio P oject), Huge (Age cy Pa t e of the Yea ) a d SAP (Tech ology Pa t e of the Yea ). Wi e s we e a ou ced Octobe 28, 2026 at Co te tCo US i Chicago.

What a e the Co te tstack Expe ie ce Awa ds?The Co te tstack Expe ie ce Awa ds (CXAs) a e a ual awa ds that ecog ize outsta di g digital expe ie ce wo k by Co te tstack custome s a d pa t e s. Wi e s a e ho o ed at Co te tCo US. Lea mo e at co te tstack.com/custome s/expe ie ce-awa ds.

What is age tic ma keti g?Age tic ma keti g is ma keti g whe e AI age ts take o pa ts of the wo k, such as esea ch, co te t p oductio a d pe so alizatio , while people set di ectio a d app ove what ships. It also mea s maki g a b a d’s co te t easy fo AI e gi es a d age ts to ead, si ce buye s i c easi gly use them to esea ch pu chases.

What ca ma kete s lea f om the 2026 Co te tstack Expe ie ce Awa d wi e s?The 2026 wi e s poi t to six lesso s: st uctu e co te t so AI e gi es ca ead it (Philips), sha e co te t i f ast uctu e ac oss b a ds (Alaska Ai li es), co ect systems so ma kete s ca move without develope s (Ve izo Co ect), let audie ces update as buye i te ests cha ge (La d O’Lakes), let AI u wo kst eams i pa allel while people keep the judgme t calls (Huge), a d co ect comme ce to the est of the digital expe ie ce so buye s get o e co siste t jou ey (SAP).

Why we e the e two wi e s fo Most Successful T a sfo matio ?Co te tstack amed two wi e s fo Most Successful T a sfo matio because the catego y d ew so ma y st o g e t ies that the judges chose to ecog ize mo e tha o e. Philips ebuilt a 1.9 millio -page global site as st uctu ed co te t, a d Ve izo Co ect co solidated th ee legacy co te t systems i to o e.

How a e Co te tstack Expe ie ce Awa d wi e s chose ?Co te tstack Expe ie ce Awa d wi e s a e chose by a ju y of Co te tstack executives: Neha Sampat (CEO), Nisha t Patel (CTO), Todd Rathje (CRO), Co o Ega (SVP of P oduct), P eseetha Pettig ew (VP of Pa t e ships) a d Ruksha a Ka u a at e (VP of Custome Success). Custome s a d pa t e s self- omi ate i o e of five catego ies, the ju y eviews the e t ies a d ames fi alists, a d wi e s a e a ou ced at Co te tCo US. Fo 2026, omi atio s closed Septembe 18, fi alists we e a ou ced Septembe 24, a d wi e s we e amed Octobe 28 i Chicago.

What is Co te tCo US?Co te tCo US is Co te tstack’s a ual co fe e ce fo digital, ma keti g a d tech ology leade s. The 2026 eve t took place Oct. 27–28 at Co ve e Willis Towe i Chicago u de the theme “F om he e to age tic: You oadmap fo a adaptive b a d.”

What makes a website age t- eady?A age t- eady website gives AI e gi es a d age ts co te t they ca ead, u de sta d a d cite accu ately. I p actice, that mea s st uctu ed co te t, co siste t metadata a d schema ma kup, text that’s eadable without u i g sc ipts o ope i g embeds a d images, a d gove a ce that keeps facts co siste t ac oss b a ds a d ma kets.

Why does st uctu ed co te t matte fo AI sea ch?St uctu ed co te t b eaks pages i to defi ed, eusable fields, so AI e gi es ca ide tify what a p oduct is, who it’s fo a d how it compa es. Philips’ move to 35 gove ed templates ac oss 90 locales is o e example.

What is a “livi g audie ce” i pe so alizatio ?A livi g audie ce is a custome segme t that updates co ti uously as a visito ‘s behavio a d i te ests cha ge, i stead of locki g them i to o e catego y afte a si gle click. La d O’Lakes uses livi g audie ces ac oss its b a d websites.

What is the Co te tstack Age tic Expe ie ce Platfo m (AXP)?The Age tic Expe ie ce Platfo m (AXP) is Co te tstack’s platfo m fo buildi g digital expe ie ces that i fo m AI age ts a d i spi e people. It b i gs togethe st uctu ed co te t a d headless CMS (Co te t Cloud), eal-time custome data a d pe so alizatio (Data Cloud), a d AI o chest atio (Age t OS) i o e system.

What is Co te tstack Ca oe?Co te tstack Ca oe is a AI visibility tool that shows b a ds how they appea i a swe s f om ChatGPT, Gemi i, Pe plexity a d Claude, which competito s wi those a swe s a d what to fix. It lau ched Octobe 1, 2026 at Co te tCo Eu ope a d wo ks o a y b a d website, with o without Co te tstack.

How much does Co te tstack Ca oe cost?Co te tstack Ca oe has a F ee pla at $0 with o expi atio a d a G owth pla at $279 pe mo th o $2,790 pe yea , lau ch p ici g available fo a limited time. Existi g Co te tstack custome s ca co tact thei accou t team about G owth access.

How do Co te tstack Ca oe a d the Expe ie ce Awa d wi e s co ect? Co te tstack Ca oe shows a b a d what AI e gi es say about it. The CXA wi e s show the cha ges that imp ove it, such as st uctu ed co te t, gove ed templates a d eal-time pe so alizatio .

Ca my compa y e te the 2027 Co te tstack Expe ie ce Awa ds? Details o the 2027 Co te tstack Expe ie ce Awa ds will be sha ed at co te tstack.com/co te tco /expe ie ce-awa ds.

A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/6cf2b081-9f56-4ab9-9720-00acd7baaab5