L’Occita e, Ramp, SimpliSafe a d LetsGetChecked ecog ized fo excelle ce i mailpiece desig , audie ce g owth, om icha el i teg atio a d di ect mail that be efits ecipie ts
SAN FRANCISCO, Oct. 27, 2026 (GLOBE NEWSWIRE) — Lob, the di ect mail automatio a d logistics platfo m that b i gs the powe of digital to di ect mail, today a ou ced the wi e s of its i augu al Postma k Awa ds, a ew awa ds p og am celeb ati g compa ies usi g di ect mail i i ovative ways to each custome s, d ive e gageme t a d delive measu able ma keti g esults.
Di ect mail is a eve -cha gi g i dust y, a d i ovatio a d best p actices d ive high pe fo ma ce a d p ove ROI. The awa ds ecog ize sta dout di ect mail p og ams ac oss Lob’s custome base, highlighti g how compa ies a e usi g pe so alizatio , c eative desig , data a d automatio to make physical mail a mo e effective pa t of thei ma keti g st ategies.
“Some of the most c eative ma keti g we’ e seei g today is showi g up i people’s mailboxes,” said Rya Fe ie , CEO at Lob. “This yea ‘s wi e s a e fi di g sma te ways to each ew custome s, pe so alize eve y i te actio a d co ect mail with thei digital campaig s. They’ e showi g just how much di ect mail ca co t ibute to busi ess g owth whe it’s do e well.”
Sta dout Mailpiece Desig Awa d: L’Occita e: The Sta dout Mailpiece Desig Awa d ecog izes a compa y that uses desig as a tool fo co ve sio , ot just aesthetics. It looks fo visual eleme ts, such as dy amic image y a d disti ct c eative fo diffe e t campaig goals, that speak di ectly to the ta get audie ce.G owth Awa d: Ramp: The G owth Awa d ecog izes a compa y that has g eatly i c eased the umbe of households its mail p og am eaches yea ove yea . That g owth must come f om sma te ta geti g, a g owi g database a d ca eful segme tatio , ot just f om se di g mo e mail.Top Om icha el I teg atio Awa d: SimpliSafe: The Top Om icha el I teg atio Awa d ecog izes a compa y that builds di ect mail i to the est of its ma keti g p og am. It looks at CRM a d CDP i teg atio s, t igge -based campaig s a d the data eeded to co ect physical a d digital touchpoi ts.Mail fo Good Awa d: LetsGetChecked: The Mail fo Good Awa d ecog izes compa ies that use di ect mail to d ive outcomes that be efit the ecipie t, ot just the se de . The mailpiece itself has to be pa t of the good it c eates, a d the p og am must follow espo sible, ta geted maili g p actices.
Additio al catego ies i clude the Lob Best Campaig Pe so alizatio Awa d, ho o i g c eative uses of custome data to delive highly eleva t mail; a d the E velope Pushe Awa d, celeb ati g i ovative app oaches to complex di ect mail challe ges.
The wi e s we e selected th ough omi atio s f om Lob accou t ma age s a d evaluated agai st c ite ia specific to each awa d catego y, i cludi g campaig effective ess, i ovatio , pe so alizatio a d p og am g owth.
The i augu al awa ds eflect the expa di g ole that di ect mail plays i mode ma keti g. Lob’s 2026 State of Di ect Mail esea ch fou d that 82% of co sume s collect thei mail daily o ea ly eve y day, a d 79% have take a digital actio afte eceivi g di ect mail. This yea ‘s Postma k Awa d wi e s show how b a ds a e maki g the most of this eve yday touchpoi t th ough sma te ta geti g, pe so alizatio a d campaig s that co ect physical mail with digital ma keti g.
To lea mo e about ou awa ds p og am a d how ou custome s a e shapi g the futu e of custome e gageme t th ough di ect mail, visit lob.com.
Lea mo e at lob.com a d co ect with us o Li kedI .
