Fo me MediaLi k a d UTA executive, a ea ly adviso to Life360 Ads, joi s to scale the compa y’s adve tisi g platfo m
SAN FRANCISCO, Oct. 27, 2026 (GLOBE NEWSWIRE) — Life360 (Nasdaq: LIF), the leadi g family co ectio a d safety compa y, today a ou ced the appoi tme t of Do a Sha p as Ge e al Ma age of Life360 Ads. Sha p will lead g owth, mo etizatio , a d adve tisi g st ategy fo Life360’s etwo k of 100M+ mo thly active use s a d epo t to James Selby, Chief Reve ue Office .
Sha p most ece tly se ved as a Ma agi g Di ecto at MediaLi k a d a Pa t e at U ited Tale t Age cy (UTA), whe e she was a co e a chitect behi d the ise of comme ce media, desig i g the sales o ga izatio s, comme cial models, a d pe fo ma ce ma ageme t app oaches fo ma y of the wo ld’s la gest etaile s. She also advised Life360 as it built a d lau ched Life360 Ads, givi g he a deep u de sta di g of the busi ess.
“We’ve built a st o g fou datio , a d the oppo tu ity ahead is delive i g high-quality, pe so alized ads that c eate value fo ou membe s a d d ive esults fo adve tise s,” said James Selby, Chief Reve ue Office of Life360. “Do a has spe t he ca ee tu i g compa ies with u ique fi st-pa ty data i to scaled ad busi esses. She al eady k ows Life360 f om he time advisi g us, a d that familia ity, pai ed with he expe tise, is exactly what we eed to take Life360 Ads to the ext stage of g owth.”
“Families ely o Life360 eve y day, a d that ki d of t usted daily co ectio is a e i adve tisi g. It’s what tu s each i to eal esults fo b a ds,” said Sha p. “I’ve had a f o t- ow seat to what this team has built, a d I’m excited to take it to the ext level, deepe i g measu eme t, buildi g out ou sales o ga izatio a d expa di g ac oss sc ee s, always with membe s at the ce te .”
Sha p is a f eque t speake o the futu e of ma keti g, comme ce media, a d the evolutio of the CMO. She has bee amed a Ad Age Leadi g Woma , a Adweek 50 ho o ee, a d a Campaig US I spi i g Woma , a d is a She Ru s It “Cha gi g the Game” awa d wi e . Ea lie i he ca ee , she spe t mo e tha a decade at Publicis Media, i cludi g as SVP at Sta com MediaVest G oup a d Busi ess Di ecto fo Sta com Chi a, wo ki g with b a ds i cludi g Walma t, Visa, Ma s W igley, a d Ge e al Elect ic. She holds a deg ee f om Va de bilt U ive sity a d se ved o the Boa d of Di ecto s fo the Ad Cou cil.
Life360 Ads uses eal-wo ld sig als to delive eleva t ads a d diffe e tiated esults fo adve tise s, while c eati g value fo membe s, i cludi g offe s a d savi gs that help make family life mo e affo dable. Adve tisi g is a co e pa t of Life360’s g owth st ategy, helpi g keep the co e expe ie ce accessible a d suppo ti g co ti ued i vestme t i the p oducts membe s ely o .
