HP tech ology a d expe tise helped t a sfo m Fe a i’s desig celeb ati g the ideas, people a d e gi ee i g behi d the ca i to a ace- eady eality
- The special Austi live y ma ks the latest exp essio of HP’s pa t e ship with Fe a i, adva ci g HP i ovatio i ew ways to ealize a complex desig a d ge e ati g k owledge fo applicatio s beyo d moto spo t.
- HP tech ology u de pi s the jou ey f om digital desig to physical executio , spa i g p i ti g, mate ials, applicatio a d digital wo kflows.
- The live y takes two disti ct fo ms e abled by HP: a ace- eady live y fo Austi a d a display ca with hidde g aphics evealed u de ult aviolet light.
AUSTIN, Texas, Oct. 21, 2026 (GLOBE NEWSWIRE) — Today, HP I c. (NYSE: HPQ) evealed how HP tech ology a d expe tise helped b i g to life Scude ia Fe a i HP’s ambitious desig fo its special U ited States G a d P ix live y.
HP’s p i ti g a d mate ial capabilities e abled the p oductio of two exp essio s of Fe a i’s c eative co cept: a ace live y fo the ca s competi g i Austi a d a dedicated display ca featu i g hidde g aphics that fluo esce blue u de ult aviolet light. Th ough the collabo atio , HP adva ced its tech ologies i ew ways, ge e ati g i sights fo futu e custome challe ges ac oss i dust ies.
Co ceived a d desig ed by Fe a i, the live y was ealized th ough a close tech ical collabo atio with HP a d celeb ates the pio ee i g wo k behi d the desig of the ca . I spi ed by the idea that eve y Fe a i begi s as a li e o pape , the live y eveals sketches, tech ical d awi gs a d e gi ee i g details o mally co cealed be eath the bodywo k, payi g t ibute to the people a d p ocesses behi d pe fo ma ce.HP p i t tech ology a d ace-p ove vehicle w appi g expe tise helped t a slate Fe a i’s i t icate g aphics o to the Fo mula 1 ca , e abli g the desig to flow seamlessly ac oss its complex bodywo k while withsta di g the heat, ha dli g a d mai te a ce p ocedu es scheduled th oughout the ace weeke d.
“Ou pa t e ship with Scude ia Fe a i HP pushes us to explo e ew possibilities fo ou tech ology,” said A eliese Olso , P eside t, Imagi g, P i ti g, a d Solutio s, HP I c. “HP p i ti g a d colo scie ce e gi ee s wo ked alo gside Fe a i’s desig e s a d e gi ee s f om the outset, b i gi g togethe expe tise f om ac oss HP to tu ambitious co cepts i to a ace- eady eality a d ge e ate i sights we ca apply to futu e custome challe ges.”
“The live y celeb ates the jou ey f om idea to eality. Eve y Fe a i sta ts with c eativity, sketches a d e gi ee i g expe tise lo g befo e the ca eaches the t ack. Tha ks to ou collabo atio with HP, we we e able to b i g that p ocess to life visually a d tell a sto y that eveals the c aftsma ship a d i ovatio behi d the pe fo ma ce,” said Silvia Cavalla o, Head of Colo a d T im at Fe a i.
Developi g the live y b ought Fe a i teams i Ma a ello a d HP e gi ee s i Ba celo a togethe th ough multiple ou ds of testi g a d efi eme t. Guided by Fe a i’s c eative visio , the teams co ti ually adapted mate ials a d applicatio tech iques to achieve the fi al esult.
Fo the ace ca s competi g i Austi at the weeke d, HP Latex tech ology a d la ge fo mat vehicle w appi g expe tise ep oduced Fe a i’s bluep i t g aphics ac oss the fi ished ca .To take the visual exp essio fu the , the teams also c eated a ve sio of the live y fo a dedicated display ca . Hidde g aphics we e e gi ee ed to fluo esce blue u de ult aviolet light, ei fo ci g the co cept of eveali g the wo k that o mally emai s u see . P oduci g the effect equi ed HP e gi ee s to adapt a existi g i visible blue i k fo the HP I digo 200K Digital P ess a d efi e its applicatio ac oss the ca ’s complex cu ves.
HP Z Wo kstatio s suppo ted the digital desig a d e gi ee i g wo kflows used to p epa e the live y, e abli g Fe a i to t a sfe the c eative o to the ca ‘s bodywo k geomet y befo e physical p oductio .
The developme t wo k has ge e ated k owledge with pote tial oppo tu ities beyo d moto spo t, i cludi g i packagi g a d comme cial p i t.
Adapti g i visible blue i k to the HP I digo 200K platfo m p ovides a fou datio fo explo i g fu the applicatio s, i cludi g b a d p otectio featu es i labels a d flexible packagi g. Testi g ew combi atio s of p ime s, i ks a d w appi g mate ials could also suppo t futu e custome developme t p ojects.
Fo la ge fo mat p i ti g, the p oject showed how HP Latex tech ology a d vehicle w appi g expe tise ca b i g i t icate desig s to complex su faces, withsta di g dema di g co ditio s i cludi g exposu e to high tempe atu es, speeds a d the ope atio al dema ds of a Fo mula 1 ace weeke d. These capabilities also suppo t specialist g aphics e vi o me ts equi i g exceptio al pe fo ma ce a d p ecisio .
Read mo e about the collabo atio he e.To lea mo e about HP’s pa t e ship with Fe a i, visit hp.com/scude iafe a i
HP I c. (NYSE: HPQ) is a global tech ology leade edefi i g the Futu e of Wo k. Ope ati g i mo e tha 180 cou t ies, HP delive s i ovative a d AI-powe ed devices, softwa e, se vices a d subsc iptio s that d ive busi ess g owth a d p ofessio al fulfillme t. Fo mo e i fo matio , please visit HP.com.
