The Boys Bring Hungryboy Hot Sauce To Walmart & Unveil Newest Halloween-Themed Flavor With Online Mystery Activation

Click Media, a GameSqua e Compa y, D ivi g G owth at C eato Led Comme ce Busi ess

Hu g yboy Hot Sauce has sold mo e tha $1 millio si ce Novembe 2025

FRISCO, TX / ACCESS Newswi e / Octobe 1, 2026 / GameSqua e Holdi gs, I c. (“GameSqua e” o the “Compa y”) (NASDAQ:GAME), today a ou ced a ew deal fo its Hu g yboy vi al hot-sauce b a d f om YouTube collective The Boys. Ove see by GameSqua e’s Click Media, a leadi g tale t ma ageme t g oup ep ese ti g c eato s a d digital i flue ce s, the deal sees six of the b a d’s top-selli g flavo s goi g live o Walma t.com with pla s to expa d i to Walma t sto es i ea ly 2027. Hu g yboy Hot Sauce has ge e ated ove $1 millio i eve ue si ce Novembe 2025, demo st ati g the g owi g pote tial of GameSqua e’s c eato -led comme ce st ategy.

The additio of Sweet Sti g, The Mexo cist, Gut G e ade, Taste Bud T auma, The St awbe y Do ut a d the Summe Sauce to Walma t.com comes ot lo g afte the b a d was added to Albe tso s, Wo ld Ma ket a d the Texas-based H-E-B g oce y sto es.

“The team at Hu g yboy sta ted this busi ess because they we e obsessed with hot sauce a d figu ed thei audie ce might be too…a d they we e ight,” said Justi Ke a, CEO of GameSqua e. “The most f eque t questio the team gets is whe e to buy Hu g yboy hot-sauce. We’ve bee fo tu ate to have some amazi g pa t e s a d ow to have Walma t i volved is a d eam.”

The Boys have also a ou ced two ew flavo s exclusively available o thei website Hu g yboy.food. Old Boy Bou bo Ba ell BBQ ( ow available) a d Spooky Whiskey BBQ Sauce (lau chi g Octobe 1, 2026) a e both made i pa t e ship with Ki gs Cou ty Distille y, New Yo k City’s oldest, la gest, a d p emie whiskey distille y.

I a u ique twist The Boys have lau ched a alte ate eality game a ou d the Spooky Whiskey BBQ Sauce pegged to the “disappea a ce” of Milky, Hu g yboy’s mascot, who we t missi g i the ba el oom the ight befo e the last batch was made. Th oughout the mo th of Octobe fa s ca joi the i vestigatio o li e at Hu g yboy.food whe e sales will u lock a ew pa t of the myste y.

“It’s a big mome t whe the thi g you made i you kitche becomes somethi g a yo e i Ame ica ca o de . So to tha k ou audie ce we wa ted to do somethi g a little diffe e t a d make them feel mo e i volved because ou b a d is thei b a d,” said The Boys. “This type of oll-out is somethi g special a d u ique a d whe e sales lite ally u lock the sto y. Eve y pu chase is a clue a d it’s actual Hallowee co te t that is ‘t just o a ge packagi g.”

With mo e tha 93 millio collective followe s, The Boys a e o e of YouTube’s biggest comedy g oups a d GameSqua e, Click a d thei pa t e s a e i discussio s with additio al etaile s a d explo i g ew SKUs, seaso al collabo atio s, a d co-b a ded activatio s that exte d the Hu g yboy b a d i to adjace t food a d lifestyle catego ies.

Fo mo e i fo matio , visit hu g yboy.foodHu g yboy I stag am: @hu g yboyfoodsThe Boys I stag am: @yeptheboysThe Boys YouTube: @yeptheboys

About Click Ma ageme tClick Ma ageme t is a leadi g tale t ma ageme t compa y ep ese ti g c eato s a d digital i flue ce s. Fou ded by G ace Watki s, Emma Ba es a d Elliott Watki s, Click has established itself as a global leade i digital tale t ma ageme t, a d a t usted pa t e fo tale t a d b a ds alike, helpi g c eato s g ow thei busi esses a d co ecti g them with wo ld-class oppo tu ities.

Fo mo e i fo matio , visit www.clickmedia.g oup.

About GameSqua e Holdi gs, I c.GameSqua e (NASDAQ:GAME) is a cutti g-edge media, e te tai me t, a d tech ology compa y t a sfo mi g how b a ds a d publishe s co ect with Ge Z, Ge Alpha, a d Mille ial audie ces. With a platfo m that spa s awa d-wi i g c eative se vices, adva ced a alytics, a d FaZe Espo ts, o e of the most ico ic gami g o ga izatio s, we ope ate o e of the la gest gami g media etwo ks i No th Ame ica. As a digital- ative busi ess, GameSqua e p ovides b a ds with u pa alleled access to wo ld-class c eato s a d tale t, delive i g authe tic co ectio s ac oss gami g, espo ts, a d youth cultu e. Compleme ti g ou ope ati g st ategy, GameSqua e has developed a i ovative t easu y ma ageme t p og am desig ed to ge e ate yield a d e ha ce capital efficie cy, ei fo ci g ou commitme t to buildi g a dy amic, high-pe fo mi g media compa y at the i te sectio of cultu e, tech ology, a d ext-ge e atio fi a cial i ovatio .

To lea mo e, visit www.gamesqua e.com.

I vesto Relatio sA d ew Be ge Pho e: (216) 464-6400Email: [email p otected]

Media Relatio sEmail: [email p otected]

SOURCE: GameSqua e Holdi gs, I c.