Th ee-day imme sive wo kshop teaches e te p ise sales leade s how to cultivate i flue tial elatio ships that accele ate access, t ust, a d g owth i st ategic accou ts.
VERO BEACH, FL, Septembe 22, 2026 /24-7P essRelease/ — Chuck Pisciotta, a fo me Bell Labs i ovato , AT&T executive, a d global e te p ise sales leade , today a ou ced the lau ch of ITS WHO YOU KNOW, a exclusive th ee-day imme sive wo kshop desig ed fo se io sales p ofessio als espo sible fo wi i g a d expa di g complex, multi atio al e te p ise oppo tu ities.
Developed th ough decades of expe ie ce leadi g high-value busi ess i itiatives, ITS WHO YOU KNOW is ooted i a simple but powe ful p i ciple: oppo tu ity follows elatio ships, a d elatio ships compou d ove time. O igi ally c eated by Pisciotta as a co po ate developme t p og am a d late adopted by global o ga izatio s, the wo kshop t a slates that philosophy i to a p actical f amewo k fo p ofessio als ope ati g at the highest levels of e te p ise sales a d busi ess developme t.
The sessio will be held Feb ua y 16-18 i Ve o Beach, Flo ida, a d is limited to 10 pa ticipa ts to e su e a highly i te active lea i g e vi o me t. Tuitio is $3,000 pe atte dee.
The p og am is desig ed fo :
Global Accou t ExecutivesE te p ise Accou t ExecutivesSt ategic Accou t ExecutivesE te p ise Sales Rep ese tativesOthe se io p ofessio als espo sible fo lo g-cycle, high-value e te p ise oppo tu ities
U like t aditio al sales t ai i g p og ams, ITS WHO YOU KNOW focuses o the elatio ship-buildi g capabilities that d ive success i complex buyi g e vi o me ts. Th ough a combi atio of facilitated discussio , p actical exe cises, a d eal-wo ld applicatio , pa ticipa ts lea how to expa d i flue ce, st e gthe executive-level c edibility, avigate o ga izatio al complexity, a d cultivate the t usted elatio ships that c eate sustai ed busi ess g owth.
Pisciotta bega his ca ee at Bell Labs du i g a t a sfo mative pe iod i the developme t of mode commu icatio s tech ologies. He late helped lau ch AT&T Data Secu ity Se vices a d we t o to build a disti guished ca ee spa i g softwa e, p ofessio al se vices, global sales leade ship, ma keti g, me ge s a d acquisitio s, co po ate developme t, a d st ategic busi ess developme t. Today, he ope ates u de the Peak Pe fo ma ce b a d, advisi g p ofessio als a d o ga izatio s o elatio ship-d ive busi ess g owth.
“Th oughout my ca ee , I’ve see that tech ical expe tise a d p oduct k owledge matte , but elatio ships a e what ultimately c eate oppo tu ity,” said Pisciotta. “T ust ope s doo s, c edibility c eates mome tum, a d st o g p ofessio al etwo ks ge e ate value fo yea s to come.”
ITS WHO YOU KNOW eflects that co victio , p ovidi g pa ticipa ts with a p ove app oach to buildi g the elatio ships that i flue ce majo e te p ise decisio s a d d ive lo g-te m busi ess success.
Pisciotta is cu e tly accepti g i qui ies fo the Feb ua y Ve o Beach sessio .
Peak Pe fo ma ce is a U.S.-based adviso y fi m that pa achutes i to multi atio al co po atio s to u lock high-stakes e te p ise sales oppo tu ities. We help sales execs gai ea ly access to ultimate decisio -make s—a d p otect ecu i g eve ue by stabilizi g t oubled accou ts at isk of switchi g ve do s. Chuck Pisciotta also se ves o the adviso y boa ds of select compa ies.
# # #
