Leel E te tai me t combi es lice sed co te t, edito ial p og ammi g a d co te t sc ee i g fo ages 4 to 14, with i itial access fo Leel custome s.
“Child e should ot be t eated as a p ofile i side a adult e te tai me t se vice. They a e a audie ce i thei ow ight, with thei ow tastes, hythms a d expectatio s,” said Ad ia Ja o .
The pa t e ship combi es Leel’s co ected devices a d pa e tal co t ols with Gülam’s expe ie ce lau chi g a d ope ati g child e ‘s st eami g se vices. The aim is to c eate e te tai me t a ou d child e ‘s i te ests f om the outset, athe tha adapt a ge e al-audie ce platfo m fo you ge use s.
The a ou ceme t comes amid close sc uti y of how digital se vices a e desig ed fo child e . The Eu opea Commissio ‘s 2025 guideli es o p otecti g mi o s ecomme d disabli g featu es that ca co t ibute to excessive use, i cludi g autoplay a d commu icatio st eaks. Leel E te tai me t’s app oach ce te s o edito ial discove y, age-app op iate co te t a d a adve tisi g-f ee expe ie ce.
“Safe tech ology was o ly the begi i g,” said Natalie A toschuk, Chief Ma keti g Office at Leel Pho e. “Child e wa t a digital wo ld that feels exciti g, cu e t a d t uly thei s. With Gülam, we a e b i gi g the devices, e te tai me t a d safegua ds togethe as o e expe ie ce — givi g child e mo e f eedom to explo e while givi g pa e ts the co fide ce to say yes.”
LeelTV b i gs togethe age- ated shows, movies a d sho t-fo m lea i g co te t, with huma – eviewed titles, live cha els, edito ial collectio s a d offli e viewi g.
Leel Game featu es o -viole t games ac oss puzzles, c eativity, adve tu e a d st ategy, without adve tisi g, i -app pu chases, ope multiplaye o st a ge chat.
As Leel’s media st ategy a d ope ati g pa t e , Gülam leads co te t acquisitio a d ights, edito ial p og ammi g, audie ce i sight, pa t e ships, localizatio a d comme cial developme t. The pa t e ship co ects the c eative, p oduct a d busi ess discipli es equi ed to ope ate e te tai me t se vices ac oss ma kets.
“Child e should ot be t eated as a p ofile i side a adult e te tai me t se vice. They a e a audie ce i thei ow ight, with thei ow tastes, hythms a d expectatio s,” said Ad ia Ja o , Pa t e at Gülam. “Buildi g fo them equi es the same c eative ambitio a d ope ati g discipli e as a y majo global st eami g busi ess — outsta di g co te t, thoughtful cu atio , i tuitive p oduct desig , t usted pa t e s a d a model alig ed with families athe tha atte tio . That is what Leel E te tai me t has bee c eated to delive .”
About Leel Pho eLeel, built by T ackimo, is a secu e digital ecosystem fo child e ages 4 to 14. It b i gs togethe co ected devices, e te tai me t a d pa e tal co t ols th ough Leel Pho e, Leel Tab, Leel Watch, Leel Chat, Leel Pa e t, Leel SIM a d Leel E te tai me t. Visit https://leelpho e.com.
About Gülam Gülam is a media a d tech ology co sulti g fi m helpi g compa ies build, lau ch a d ope ate digital p oducts a d se vices. It combi es st ategy with ha ds-o expe tise i co te t, ights, p og ammi g, pa t e ships, dist ibutio a d comme cial executio ac oss video, music a d gami g. Visit https:// gulam.com.
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