RAEK’s co e belief is that the most valuable asset i the AI eco omy is data you ow , a d few g oups illust ate that mo e clea ly tha p ofessio al c eato s. A c eato ‘s busi ess u s e ti ely o p op ieta y co te t: aw footage, fi ished edits, audio, images, campaig mate ials, a d yea s of accumulated ideas. Yet that body of wo k is typically f agme ted ac oss laptops, exte al d ives, cloud sto age accou ts, a d social platfo ms, difficult to fi d, euse, t a sfe , o p otect, a d much of it livi g o i f ast uctu e the c eato does ot co t ol. C eato s face the data ow e ship p oblem i its pu est fo m: they ge e ate e o mously valuable p op ieta y data eve y day a d ow almost o e of the systems it lives i .
C eato Vault is i te ded to cha ge that by b i gi g a c eato ‘s e ti e body of wo k i to a p ivate e vi o me t the c eato co t ols.
“C eato s have spe t the last decade buildi g eal busi esses o top of platfo ms they do ot co t ol,” said Co y C apes, CEO a d Co-Fou de of RAEK. “Thei most valuable asset is ot a followe cou t. It is the body of wo k behi d the busi ess: eve y aw file, fi ished edit, voice ote, campaig , a d idea. That is fi st-pa ty data i its most pe so al fo m, a d ight ow most c eato s a e e ti g the i f ast uctu e thei life’s wo k sits o . C eato Vault is bei g built to place that wo k i side a p ivate system the c eato ow s, o ga ized, sea chable, p otected, a d eady to powe what comes ext.”
C eato Vault is bei g desig ed as a p emium, easy-to-ope ate p ivate applia ce that sits u de eath a c eato ‘s existi g p oductio a d publishi g wo kflow. Rathe tha eplaci g the platfo ms c eato s use to each thei audie ces, C eato Vault is i te ded to become the ow ed fou datio be eath those platfo ms, the pe ma e t system of eco d fo o igi al co te t, wo ki g files, a d c eative histo y.
The i itial system is bei g desig ed a ou d a co ected set of capabilities. Co te t flows i th ough secu e i gestio f om local compute s, exte al d ives, commo cloud sto age se vices, a d selected platfo m expo ts. O ce i side, the system o ga izes automatically, usi g duplicate detectio , metadata, t a sc iptio , p eviews, a d g oupi g by people, subjects, a d p ojects. C eato s ca the sea ch thei e ti e lib a y i plai la guage, without ma ually diggi g th ough folde s a d files, a d use epu posi g wo kflows that su face existi g footage, audio, ideas, a d campaig s eady to be adapted i to ew c eative wo k. U de eath it all sit backup a d ecove y co t ols i te ded to educe the isk of losi g yea s of valuable co te t, alo g with co figu able p ivacy modes that a ge f om co ected wo kflows to est icted a d fully offli e e vi o me ts.
The desig eflects RAEK’s b oade co victio : ow ed data becomes d amatically mo e valuable whe it is ot just sto ed but o ga ized, u de stood, a d activated. A ha d d ive holds files. Ow ed i tellige ce powe s a busi ess.
“A ha d d ive ca sto e the wo k, but it ca ot tell you what is i the wo k,” C apes said. “C eato Vault is bei g desig ed to tu a c eato ‘s a chive f om a collectio of fo gotte folde s i to a p ivate, sea chable i tellige ce asset. This is the same p i ciple we apply eve ywhe e at RAEK. Ow i g you data is the fi st step. Maki g it useful is whe e the value gets c eated. A d doi g both without su e de i g the wo k to someo e else’s platfo m is the whole poi t.”
The developme t of C eato Vault comes as co te t c eatio fo malizes i to a ecog ized p ofessio . A izo a State U ive sity’s official deg ee catalog ow lists a Bachelo of A ts i Co te t C eatio th ough the Walte C o kite School of Jou alism a d Mass Commu icatio , a p og am that emphasizes co te t pla i g, video a d podcast p oductio , pe so al b a di g, social media st ategy, audie ce a alytics, a d e t ep e eu ial oles i the c eato eco omy.
RAEK believes this is what catego y validatio looks like. C eato s a e becomi g a du able p ofessio al class, a d eve y du able p ofessio al class eve tually equi es its ow busi ess i f ast uctu e. Law fi ms have docume t ma ageme t. Medical p actices have eco ds systems. C eato s, whose e ti e e te p ise value lives i thei co te t, have so fa had scatte ed d ives a d e ted cloud accou ts.
“U ive sities a e begi i g to teach the ext ge e atio how to c eate, g ow, a d mo etize media busi esses,” C apes said. “The i f ast uctu e ow has to catch up. Platfo ms a e excelle t at dist ibutio , but they we e eve desig ed to be the pe ma e t system of eco d fo a c eato ‘s life’s wo k. Ou thesis is simple: c eate o platfo ms. Ow i the Vault.”
RAEK is ot affiliated with, spo so ed by, o e do sed by A izo a State U ive sity.
RAEK expects to select a i itial coho t of app oximately th ee to five desig pa t e s to help test a d efi e C eato Vault befo e b oade comme cial availability. The compa y is seeki g p ofessio al c eato s, c eato ma age s, p oductio teams, a d age cies with substa tial co te t lib a ies, complex multi-platfo m wo kflows, o heighte ed equi eme ts a ou d p ivacy, ow e ship, a d co ti uity.
Selected desig pa t e s a e expected to wo k di ectly with the RAEK team th ough wo kflow discove y, p ototype o boa di g, p oduct testi g, a d st uctu ed feedback. Thei i put will help RAEK efi e the system’s physical co figu atio , setup expe ie ce, o ga izatio wo kflows, p ivacy co t ols, a d eve tual comme cial offe i g.
RAEK expects to p io itize applica ts who c eate a d publish co te t p ofessio ally, ma age la ge lib a ies of video, audio, photog aphy, o othe digital assets, wo k ac oss multiple platfo ms, devices, o sto age systems, egula ly eed to locate a d euse olde co te t, co side p ivacy, ow e ship, o busi ess co ti uity st ategically impo ta t, a d a e willi g to p ovide detailed p oduct a d wo kflow feedback.
C eato s, ma age s, a d age cies i te ested i pa ticipati g ca apply at aek.ai/c eato -vault/apply. Pa ticipatio te ms, p ototype access, a d p og am expectatio s will be p ovided di ectly to selected applica ts.
C eato Vault is ot a ew di ectio fo RAEK. It is the compa y’s existi g st ategy applied to a ma ket whe e the stakes a e u usually visible. RAEK’s ecosystem spa s th ee co ected ope ati g laye s: RAEK Data helps busi esses captu e, e ich, a d o ga ize fi st-pa ty custome data, RAEK Edge p ovides p ivate i f ast uctu e fo sto i g, secu i g, a d p ocessi g se sitive i fo matio , a d RAEK AI uses ow ed data to powe i tellige ce, wo kflows, age ts, a d automatio . C eato Vault is a i dust y-specific system withi RAEK Edge, givi g p ofessio al c eato s a p ivate fou datio fo the co te t that powe s thei busi esses a d a path towa d locally co t olled o ga izatio , i tellige ce, a d c eative automatio .
“C eato Vault ep ese ts what RAEK Edge was built to do,” C apes added. “Take valuable data that is scatte ed ac oss thi d-pa ty systems, b i g it i to i f ast uctu e the custome co t ols, a d make that data mo e useful without equi i g the ow e to su e de it. Fo a busi ess, that data is custome i tellige ce. Fo a c eato , it is thei body of wo k. The p i ciple does ot cha ge. Ow the data, use the data, p otect the data.”
C eato Vault emai s i developme t a d is ot cu e tly available fo ge e al comme cial pu chase. The capabilities, co figu atio s, a d ope ati g modes desc ibed i this a ou ceme t ep ese t i te ded p oduct di ectio s a d may cha ge as desig pa t e testi g p og esses. RAEK expects to use feedback f om the i itial desig pa t e coho t to efi e the p oduct, dete mi e fi al specificatio s, a d establish futu e p ici g a d comme cial availability. Additio al i fo matio about C eato Vault p ototypes, desig pa t e ships, a d availability will be a ou ced as developme t adva ces.
RAEK is buildi g the data ow e ship laye fo the AI eco omy. Th ough RAEK Data, RAEK Edge, a d RAEK AI, the compa y p ovides ide tity, activatio , p ivate-AI, a d data i f ast uctu e desig ed to help busi esses captu e, esolve, p otect, a d activate the data they ow .
RAEK helps o ga izatio s tu f agme ted digital activity a d custome sig als i to co t olled, actio able i tellige ce that ca suppo t ma keti g, att ibutio , automatio , a alytics, a d p ivate AI systems. RAEK is headqua te ed i Phoe ix, A izo a.
Ow the data. Use the data. P otect the data.
RAEK(509) 850-0130
