The o ga izatio evaluated seve al sea ch p ovide s befo e selecti g HawkSea ch fo its ability to delive pe so alized expe ie ces ac oss disti ct custome segme ts while suppo ti g va ied p oduct asso tme ts, p ici g st uctu es, a d me cha disi g equi eme ts. HawkSea ch’s out-of-the-box capabilities a d AI oadmap we e key diffe e tiato s th oughout the evaluatio p ocess.
Ope ati g ac oss multiple busi ess segme ts equi es sea ch expe ie ces tailo ed to disti ct custome g oups, va ied p ici g st uctu es, a d complex pu chasi g wo kflows. The o ga izatio ma ages a catalog of app oximately 30,000 SKUs a d suppo ts custome s with u ique co t actual p ici g, locatio -specific e titleme ts, a d specialized p oduct equi eme ts.
As pa t of its sea ch mode izatio i itiative, the o ga izatio sought a solutio capable of suppo ti g adva ced custome e titleme ts, pe so alized expe ie ces, me cha disi g co t ols, a d AI-powe ed p oduct discove y ac oss its g owi g Salesfo ce Comme ce Cloud e vi o me t.
The i itial deployme t will focus o imp ovi g p oduct discove y a d sea ch pe fo ma ce while establishi g a fou datio fo futu e AI-powe ed comme ce capabilities. The o ga izatio pla s to expa d i to adva ced AI use cases ove time, i cludi g co ve satio al sea ch, i tellige t ecomme datio s, a d AI-d ive espo ses desig ed to help custome s fi d the ight p oducts mo e efficie tly.
This phased app oach eflects a g owi g t e d amo g e te p ise o ga izatio s that a e i vesti g i mode sea ch platfo ms today while p epa i g fo co ve satio al comme ce, AI-powe ed assista ce, a d ext-ge e atio digital buyi g expe ie ces. As AI co ti ues to eshape digital comme ce st ategies, o ga izatio s a e i c easi gly seeki g platfo ms that ca delive immediate busi ess value while p ovidi g a clea path towa d AI-d ive i ovatio .
O ga izatio s i c easi gly equi e sea ch platfo ms capable of ha dli g custome -specific expe ie ces, complex buyi g jou eys, a d sophisticated me cha disi g equi eme ts without exte sive customizatio . HawkSea ch co ti ues to gai t actio i these e vi o me ts by combi i g sea ch, pe so alizatio , me cha disi g, a d AI capabilities withi a si gle platfo m.
“Compa ies ope ati g ac oss multiple custome segme ts eed sea ch expe ie ces that adapt to u ique buyi g behavio s a d busi ess equi eme ts,” said A i Kah , P eside t a d CEO of B idgeli e Digital. “This wi demo st ates the st e gth of HawkSea ch i e te p ise e vi o me ts whe e pe so alizatio , e titleme ts, a d me cha disi g flexibility a e esse tial. We co ti ue to see o ga izatio s i vest i platfo ms that delive value today while suppo ti g futu e AI i itiatives.”
Lea mo e at: www.b idgeli e.com a d www.hawksea ch.com
