The esea ch i dust y is t a sfo mi g, with tech ological adva ceme ts apidly cha gi g what teams ca do. Sample i teg ity, esea ch automatio , a d leade ship expectatio s a e all shifti g. It’s ha d fo i sight teams to keep up, to k ow which cha ges to emb ace, a d to see how pee s a e adapti g. The State of I sights Su vey asks those questio s di ectly, so teams ca lea f om each othe athe tha guess what will imp ove thei wo k a d impact.
T e ds ada . Which topics will matte most ove the ext 12 mo ths, a d which a e most ove hyped.Resea ch automatio . Which tasks teams al eady ha d to AI, a d which they’d t ust it to ow without eview.Data quality. How ma y studies we e disca ded o e-fielded this yea due to quality co ce s?The say-do gap. What teams use to test stated i te t agai st eal behavio , a d whe e the gap showed up.Impact a d ROI. Whethe busi ess value gets measu ed, a d how ofte the wo k eaches a c itical decisio .
Each topic pai s qua titative questio s with a 60-seco d video a swe so the epo t ca ies the easo i g behi d the umbe s. The questio ai e was desig ed with co t ibutio s f om se io esea che s, MRII, a d i dust y be chma ks.
The State of I sights study is ope , a d esea che s who wa t to co t ibute ca pa ticipate he e: https://www.voxpopme.com/lea /state-of-i sights-su vey-i t o/
The fi st 100 pa ticipa ts each eceive a $100 gift ca d as a tha k-you. Eve yo e who takes pa t afte wa d is e te ed i to a p ize d aw fo o e of th ee $100 gift ca ds.
Voxpopme delive s custome i tellige ce fo leadi g CPG, tech ology, co sume elect o ics, estau a t, a d food & beve age compa ies. We help you shape the decisio s that matte th ough skilled esea ch desig , compou di g i sights, a d you expe t judgme t. Whethe you’ e avigati g shifti g co sume p efe e ces, accele ati g b eakth ough p oducts to ma ket, o maki g su e you custome p og ams ea thei place i the boa d oom, Voxpopme helps you eveal ma ket ealities, u lock competitive adva tage, a d shape the i ovatio st ategies that defi e catego ies.
The Ma ket Resea ch I stitute I te atio al (MRII) is a o p ofit i stitute devoted to fulfilli g the co ti ui g educatio al a d t ai i g eeds of ma keti g esea ch p ofessio als wo ldwide. The o ga izatio believes that t ai i g a d developme t is key to ealizi g the full pote tial a d value of ma ket esea ch a d i sights, a d to d ivi g i ovatio withi the secto . MRII offe s a wide umbe of esou ces, i cludi g expe t webi a s a d co te t, global a d egio al awa ds p og ams, a d o igi al esea ch o c itical i sights i dust y topics. Its ma ket-leadi g educatio al cou ses, p ese ted alo g with the U ive sity of Geo gia, a e autho ed by leadi g esea ch a d i sights p actitio e s, co ti ually updated, a d e do sed by majo atio al a d i te atio al p ofessio al a d i dust y o ga izatio s. To lea mo e, visit www.m ii.o g.
Tom Higgi sSe io G owth P oduct Ma kete Voxpopme+44 7837456561
