CAMBRIDGE, U ited Ki gdom, Aug. 06, 2026 (GLOBE NEWSWIRE) — Ba go (AIM: BGO), the leade i subsc iptio bu dli g, today a ou ced a pa t e ship with P oximus, the la gest telco i Belgium, to co solidate a d expa d its subsc iptio bu dli g th ough the Digital Ve di g Machi e® (DVM™) f om Ba go. Existi g subsc iptio video o dema d (SVOD) se vices bu dled by P oximus have bee mig ated to the Ba go DVM, alo gside the i t oductio of ew tie ed subsc iptio offe i gs to give custome s g eate choice a d value.
P oximus p eviously ma aged multiple di ect i teg atio s with i dividual SVOD p ovide s th ough thei i -house platfo m, c eati g ope atio al complexity a d i c easi g the esou ces equi ed to mai tai i teg atio s, impleme t API updates a d lau ch ew se vices.
Movi g to the Ba go DVM suppo ts P oximus’s st ategy to expa d custome choice while simplifyi g the ma ageme t of thi d-pa ty subsc iptio se vices ac oss its custome offe i gs. By sta da dizi g o the Ba go DVM, P oximus ca o boa d ew co te t pa t e s mo e quickly, lau ch ew subsc iptio offe s faste , scale its subsc iptio bu dles with g eate efficie cy a d gai key i sights to optimize pe fo ma ce a d d ive futu e g owth.
Alo gside the mig atio , P oximus has expa ded its SVOD offe i g with additio al subsc iptio optio s f om existi g st eami g pa t e s, e abled th ough the Ba go DVM. Fu the expa sio is pla ed, with ew subsc iptio se vices expected to be added i the futu e, givi g custome s access to a eve b oade a ge of co te t a d offe s.
The Ba go DVM ma ages the e ti e subsc iptio bu dli g lifecycle, educi g complexity. It e ables eselle s like telcos, ba ks a d etaile s to lau ch, ma age a d g ow thei subsc iptio offe i g at scale. F om o boa di g co te t pa t e s to ma agi g upg ades, dow g ades, ca cellatio s a d p omotio al offe s, the platfo m p ovides a sta da dized f amewo k to st eamli e ope atio s a d accele ates time-to-ma ket. This e ables eselle s to apidly expa d thei subsc iptio bu dles, delive i g g eate choice, value a d co ve ie ce to custome s.
“At P oximus, we co ti uously look fo ways to make p emium e te tai me t mo e accessible a d co ve ie t fo ou custome s. By leve agi g the Digital Ve di g Machi e f om Ba go, we ca mo e easily expa d a d e ha ce ou subsc iptio bu dles, i cludi g leadi g st eami g se vices such as Netflix a d Dis ey+, while b i gi g ew co te t optio s to ma ket faste a d delive i g eve g eate value to ou custome s.” Pe i e Bichet, E te tai me t Lead at P oximus.
“We’ e delighted that P oximus has chose the Ba go DVM to powe its subsc iptio bu dli g. By usi g ou powe ful mig atio e gi e to mig ate to the Ba go DVM, P oximus gai s a scalable platfo m that accele ates the lau ch of ew offe s a d simplifies the additio of ew pa t e s. With access to a g owi g ecosystem of co te t pa t e s a d the flexibility to adapt custome offe s quickly to ma ket dema d, P oximus ca focus o delive i g exceptio al custome expe ie ces while Ba go ha dles the complexity of subsc iptio bu dli g.” Paul La bey, CEO at Ba go
Ba go e ables co te t p ovide s to each mo e payi g custome s th ough global pa t e ships. Ba go evolutio ized the mo etizatio of digital co te t a d se vices, by ope i g-up o li e payme ts to mobile pho e use s wo ldwide. Today, the Digital Ve di g Machi e® is d ivi g the apid g owth of the subsc iptio eco omy, powe i g choice a d co t ol fo subsc ibe s.
The wo ld’s la gest co te t p ovide s, i cludi g Amazo , Google a d Mic osoft, t ust Ba go tech ology to each subsc ibe s eve ywhe e.
Ba go, whe e people subsc ibe. Fo mo e i fo matio , visit www.ba go.com
P oximus G oup (Eu o ext B ussels: PROX) is a leadi g p ovide of futu e-p oof co ectivity, IT, a d digital se vices i the Be elux, also offe i g digital commu icatio s se vices to global ma kets.
Fo ea ly a ce tu y, we have played a ce t al ole i co ecti g Belgia society. Eve y day, we se ve mo e tha 2.8 millio eside tial custome s th ough the P oximus, Mobile Viki gs, a d Sca let b a ds, a d p ovide p emium telecom a d ICT solutio s to mo e tha 450,000 busi esses th ough P oximus NXT. P oximus makes a sig ifica t co t ibutio to the Belgia eco omy. We i vest i ope fixed a d mobile etwo ks that suppo t the digital eco omy a d d ive i ovatio .
P oximus Global u ites the st e gths of BICS, Telesig , a d Route Mobile to offe digital commu icatio s solutio s wo ldwide. As a global playe , we empowe e te p ises a d mobile ope ato s to co ect, p otect, a d e gage custome s eve ywhe e.
We a e committed to c eati g lo g-te m value fo society, embeddi g espo sible busi ess p actices, espect fo people a d commu ities, a d e vi o me tal impact i to the way we ope ate.
Ou 12,933 employees a e actively e gaged i exceedi g ou custome s’ expectatio s a d c eati g value fo all stakeholde s.
Fo mo e i fo matio , visit www.p oximus.com.
Giles To gue, VP Ma keti g, Ba go giles@ba go.com
