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Home Artificial Intelligence

Wix Reports Second Quarter 2026 Results

August 4, 2026
in Artificial Intelligence, GlobeNewswire, Web3
Reading Time: 82 mins read
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  • Q2 booki gs of $569 millio , up 12% y/y, a d eve ue of $563 millio , up 15% y/y, d ive by st o g Base44 pe fo ma ce a d co ti ued co e Wix g owth
  • Base44 becomes fi st app-c eatio platfo m to lau ch p op ieta y LLM – Base 1
    • P ovides g eate di ect co t ol ove the la gest cost d ive i AI- ative busi esses, compute a d i fe e ce spe d
    • Expect Base44 to achieve ~60% o -GAAP g oss ma gi i 2H, a sig ifica t imp oveme t f om ea -ze o o -GAAP g oss ma gi e te i g the yea

NEW YORK — Wix.com Ltd. (Nasdaq: WIX) (the “Compa y”), today epo ted fi a cial esults fo seco d qua te 2026. I additio , the Compa y p ovided its outlook fo the thi d qua te a d eite ated expectatio s fo the full yea 2026. Please visit the Wix I vesto Relatio s website at https://i vesto s.wix.com to view the Q2’26 Sha eholde Update a d othe mate ials.

“We a e co ti ui g to i vest i Wix Ha mo y as well as Base44,” said Avishai Ab ahami, Co-Fou de a d CEO of Wix. “We believe that i the lo g te m, this st ategy will positio us to captu e value i a evolvi g ma ket. With the lau ch of Base 1, Base44’s p op ieta y LLM, a d the elease of Wix Ha mo y’s ow model ea lie this yea , we’ e also developi g a po tfolio of pu pose-built models that give us g eate co t ol a d faste ite atio . The Ha mo y model allowed us to expa d quickly without additio al cost, a d ow we’ e al eady seei g the esults i Base44, whe e imp ovi g ma gi s demo st ate the u de lyi g st e gth of the busi ess model. The combi atio of these e gi es is powe ful a d we believe it c eates a sig ifica t competitive adva tage fo Wix i the comi g yea s.”

“The deployme t of Base 1 ma ks a tu i g poi t i lowe i g ou AI i fe e ce a d compute costs,” said Lio Shemesh, CFO at Wix. “With this u it-eco omic b eakth ough, we expect ou AI costs to dec ease sig ifica tly goi g fo wa d. We ow expect o -GAAP g oss ma gi fo Base44 to be app oximately 60% i the seco d half of the yea , a mea i gful imp oveme t f om the ea -ze o o -GAAP g oss ma gi e te i g this yea . This lowe cost st uctu e is expected to imp ove ou lo g-te m p ofitability p ofile. Suppo ted by this clea ope atio al u way, we a e i c easi g ou TROI ta get fo Base44, allowi g us to mo e agg essively lea i to ou ma keti g effo ts i the seco d half of the yea . We believe this will e able us to attack the massive ma ket oppo tu ity ahead a d d ive g owth fo ou sha eholde s ove the lo g te m.”

Q2 2026 Fi a cial Results

  • Total eve ue i the seco d qua te of 2026 was $563.1 millio , up 15% y/y
    • Total ARR was $1.963 billio at the e d of the seco d qua te of 2026, up 15% y/y
  • C eative Subsc iptio s eve ue i the seco d qua te of 2026 was $398.4 millio , up 15% y/y
  • Busi ess Solutio s eve ue i the seco d qua te of 2026 was $164.7 millio , up 14% y/y
    • T a sactio eve ue1 i the seco d qua te of 2026 was $71.5 millio , up 12% y/y
  • Pa t e s eve ue2 i the seco d qua te of 2026 was $213.8 millio , up 17% y/y
  • Total booki gs i the seco d qua te of 2026 we e $569.1 millio , up 12% y/y
    • C eative Subsc iptio s booki gs i the seco d qua te of 2026 we e $405.8 millio , up 11% y/y
    • Busi ess Solutio s booki gs i the seco d qua te of 2026 we e $163.3 millio , up 13% y/y
  • Total g oss ma gi o a GAAP basis i the seco d qua te of 2026 was 66%
    • C eative Subsc iptio s g oss ma gi o a GAAP basis was 80%
    • Busi ess Solutio s g oss ma gi o a GAAP basis was 32%
  • Total o -GAAP g oss ma gi i the seco d qua te of 2026 was 67%
    • C eative Subsc iptio s g oss ma gi o a o -GAAP basis was 80%
    • Busi ess Solutio s g oss ma gi o a o -GAAP basis was 33%
  • GAAP et loss i the seco d qua te of 2026 was $76.4 millio , o $1.78 pe basic a d diluted sha e
  • No -GAAP et i come i the seco d qua te of 2026 was $68.2 millio , o $1.59 pe basic sha e a d $1.39 pe diluted sha e
  • Net cash p ovided by ope ati g activities fo the seco d qua te of 2026 was $55.6 millio , while capital expe ditu es totaled $2.9 millio , leadi g to f ee cash flow of $52.6 millio
  • Excludi g est uctu i g costs, f ee cash flow fo the seco d qua te of 2026 would have bee $61.2 millio , o 11% of eve ue
  • Total employee cou t at the e d of Q2’26 was 4,371

____________________1 T a sactio eve ue is a po tio of Busi ess Solutio s eve ue, a d we defi e t a sactio eve ue as all eve ue ge e ated th ough t a sactio facilitatio , p ima ily f om Wix Payme ts, as well as Wix POS, shippi g solutio s a d multi-cha el comme ce a d gift ca d solutio s.2 Pa t e s eve ue is defi ed as eve ue ge e ated th ough age cies a d f eela ce s that build sites o applicatio s fo othe use s (“Age cies”) as well as eve ue ge e ated th ough B2B pa t e ships, such as LegalZoom o Vistap i t (“Reselle s”). We ide tify Age cies usi g multiple c ite ia, i cludi g but ot limited to, the umbe of sites built, pa ticipatio i the Wix Pa t e P og am a d/o the Wix Ma ketplace o Wix p oducts used (i cl. Wix Studio). Pa t e s eve ue i cludes eve ue f om both the C eative Subsc iptio s (i cludi g Base44) a d Busi ess Solutio s busi esses.

Fi a cial Outlook

We a e mai tai i g ou full yea 2026 outlook followi g ou Ju e 2026 update a d co ti ue to expect eve ue to g ow at a low- to mid-tee s pe ce tage o a yea -ove -yea basis. We also co ti ue to expect booki gs to g ow at a low-tee s pe ce tage o a yea -ove -yea basis, laggi g eve ue g owth by a few poi ts as a esult of the mo e immediate impact of Pa t e s soft ess o booki gs. We expect Base44 to co ti ue o its st o g g owth t ajecto y th ough the est of the yea , with sig ifica tly bette o -GAAP g oss ma gi s.

Fo the thi d qua te of 2026, we expect eve ue to g ow at a low-double-digits pe ce tage o a yea -ove -yea basis.

Fo the full yea 2026, we co ti ue to expect FCF ma gi excludi g acquisitio a d est uctu i g costs to be i the high-tee s. This outlook assumes Base44 o -GAAP g oss ma gi of app oximately 60% i 2H, a sig ifica t imp oveme t f om the ea -ze o ma gi e te i g the yea . This is expected to t a slate i to app oximately two poi ts of total o -GAAP g oss ma gi imp oveme t i 2H vs. 1H fo the co solidated busi ess.

We pla to ei vest these AI cost savi gs i to Base44 sales a d ma keti g th ough the est of the yea as we aise ou TROI th eshold mode ately i espo se to the st uctu ally bette ma gi p ofile of Base44. This i c ease eflects ou expectatio that dema d fo Base44 will emai elevated, e abli g us to captu e additio al ma ket sha e as the busi ess co ti ues to outpe fo m, which emai s ou top p io ity.

We expect to offset this i c eased sales a d ma keti g i vestme t i Base44 with lowe AI costs a d dec eased sales a d ma keti g costs fo co e Wix i the seco d half of the yea , i -li e with seaso ality a d lappi g the Supe Bowl i vestme ts i the fi st half of the yea . We expect R&D expe ses to emai stable as the FX headwi d f om a st e gthe i g Is aeli Shekel offsets savi gs f om ou o ga izatio al ealig me t. As a esult, we co ti ue to expect o -GAAP ope ati g ma gi fo the co solidated basis to step up i the seco d half of the yea whe compa ed to the fi st half.

Co fe e ce Call a d Webcast I fo matio

Wix will host a co fe e ce call to discuss the esults at 8:30 a.m. ET o Tuesday, August 4, 2026. A live a d a chived webcast of the co fe e ce call will be accessible f om the “I vesto Relatio s” sectio of the Compa y’s website at https://i vesto s.wix.com/.

About Wix.com Ltd.

Wix’s visio is to simplify complex tech ologies a d delive the best tools fo eve y type of use a d busi ess to c eate o li e. Powe ed by adva ced AI a d e te p ise-g ade i f ast uctu e, Wix is t usted by hu d eds of millio s of use s wo ldwide. Fou ded i 2006 a d st e gthe ed by the 2025 acquisitio of Base44, the o-code applicatio platfo m, Wix is co ti ui g to build fo the futu e of the i te et. 

Fo mo e about Wix, please visit ou P ess RoomMedia Relatio s Co tact: PR@wix.com

No -GAAP Fi a cial Measu es a d Key Ope ati g Met ics

To suppleme t its co solidated fi a cial stateme ts, which a e p epa ed a d p ese ted i acco da ce with U.S. GAAP, Wix uses the followi g o -GAAP fi a cial measu es: booki gs, cumulative coho t booki gs, booki gs o a co sta t cu e cy basis, eve ue o a co sta t cu e cy basis, o -GAAP g oss ma gi , o -GAAP ope ati g i come (loss), o -GAAP ope ati g ma gi , o -GAAP et i come (loss), o -GAAP et i come (loss) pe sha e, f ee cash flow, f ee cash flow o a co sta t cu e cy basis, f ee cash flow, as adjusted, f ee cash flow ma gi s, o -GAAP R&D expe ses, o -GAAP S&M expe ses, o -GAAP G&A expe ses, o -GAAP ope ati g expe ses, o -GAAP cost of eve ue expe se, o -GAAP fi a cial expe se, o -GAAP tax expe se (collectively the “No -GAAP fi a cial measu es”). Measu es p ese ted o a co sta t cu e cy o fo eig excha ge eut al basis have bee adjusted to exclude the effect of y/y cha ges i fo eig cu e cy excha ge ate fluctuatio s. Booki gs is a o -GAAP fi a cial measu e calculated by addi g the cha ge i defe ed eve ues a d the cha ge i u billed co t actual obligatio s fo a pa ticula pe iod to eve ues fo the same pe iod. Booki gs i clude cash eceipts fo p emium subsc iptio s pu chased by use s as well as cash we collect f om busi ess solutio s, as well as payme ts due to us u de the te ms of co t actual ag eeme ts fo which we may have ot yet eceived payme t. Cash eceipts fo p emium subsc iptio s a e defe ed a d ecog ized as eve ues ove the te ms of the subsc iptio s. Cash eceipts fo payme ts a d the majo ity of the additio al p oducts a d se vices (othe tha Google Wo kspace) a e ecog ized as eve ues upo eceipt. Committed payme ts a e ecog ized as eve ue as we fulfill ou obligatio u de the te ms of the co t actual ag eeme t. No -GAAP g oss ma gi ep ese ts g oss p ofit calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio , divided by eve ue. No -GAAP ope ati g i come (loss) ep ese ts ope ati g i come (loss) calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, amo tizatio , acquisitio – elated a d est uctu i g expe ses a d sales tax expe se acc ual a d othe G&A expe ses (i come). No -GAAP et i come (loss) ep ese ts et loss calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, amo tizatio , sales tax expe se acc ual a d othe G&A expe ses (i come), amo tizatio of debt discou t a d debt issua ce costs a d acquisitio – elated a d est uctu i g expe ses a d o -ope ati g fo eig excha ge expe ses (i come). No -GAAP et i come (loss) pe sha e ep ese ts o -GAAP et i come (loss) divided by the weighted ave age umbe of sha es used i computi g GAAP loss pe sha e. F ee cash flow ep ese ts et cash p ovided by (used i ) ope ati g activities less capital expe ditu es. F ee cash flow, as adjusted, ep ese ts f ee cash flow fu the adjusted to exclude the capital expe ditu es a d othe expe ses associated with the buildout of ou ew co po ate headqua te s, a d cash acquisitio – elated a d est uctu i g expe ses. F ee cash flow ma gi s ep ese t f ee cash flow divided by eve ue. No -GAAP cost of eve ue ep ese ts cost of eve ue calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio . No -GAAP R&D expe ses ep ese t R&D expe ses calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio . No -GAAP S&M expe ses ep ese t S&M expe ses calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio . No -GAAP G&A expe ses ep ese t G&A expe ses calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio . No -GAAP ope ati g expe ses ep ese t ope ati g expe ses calculated i acco da ce with GAAP as adjusted fo the impact of sha e-based compe satio expe se, acquisitio – elated expe ses a d amo tizatio . Acquisitio – elated expe ses i clude t a sactio costs a d ete tio payme ts that would ot othe wise have bee i cu ed by us i the o mal cou se of ou busi ess. No -GAAP fi a cial expe se ep ese ts fi a cial expe se calculated i acco da ce with GAAP as adjusted fo u ealized gai s of equity i vestme ts, amo tizatio of debt discou t a d debt issua ce costs a d o -ope ati g fo eig excha ge expe ses. No -GAAP tax expe se ep ese ts tax expe se calculated i acco da ce with GAAP as adjusted fo p ovisio s fo i come tax effects elated to o -GAAP adjustme ts.

The p ese tatio of this fi a cial i fo matio is ot i te ded to be co side ed i isolatio o as a substitute fo , o supe io to, the fi a cial i fo matio p epa ed a d p ese ted i acco da ce with GAAP. The Compa y uses these o -GAAP fi a cial measu es fo fi a cial a d ope atio al decisio maki g a d as a mea s to evaluate pe iod-to-pe iod compa iso s. The Compa y believes that these measu es p ovide useful i fo matio about ope ati g esults, e ha ce the ove all u de sta di g of past fi a cial pe fo ma ce a d futu e p ospects, a d allow fo g eate t a spa e cy with espect to key met ics used by ma ageme t i its fi a cial a d ope atio al decisio maki g.

Fo mo e i fo matio o the o -GAAP fi a cial measu es, please see the eco ciliatio tables p ovided below. The accompa yi g tables have mo e details o the GAAP fi a cial measu es that a e most di ectly compa able to o -GAAP fi a cial measu es a d the elated eco ciliatio s betwee these fi a cial measu es. The Compa y is u able to p ovide eco ciliatio s of f ee cash flow, f ee cash flow ma gi , f ee cash flow ma gi , excludi g acquisitio – elated a d est uctu i g costs a d the impact of ou epu chase p og am, f ee cash flow, as adjusted, booki gs, cumulative coho t booki gs, o -GAAP g oss ma gi , o -GAAP ope ati g expe ses, o -GAAP ope ati g expe ses as a pe ce tage of eve ue, a d o -GAAP tax expe se to thei most di ectly compa able GAAP fi a cial measu es o a fo wa d-looki g basis without u easo able effo t because items that impact those GAAP fi a cial measu es a e out of the Compa y’s co t ol a d/o ca ot be easo ably p edicted. Such i fo matio may have a sig ifica t, a d pote tially u p edictable, impact o ou futu e fi a cial esults.

Wix also uses C eative Subsc iptio s A ualized Recu i g Reve ue (ARR) as a key ope ati g met ic. C eative Subsc iptio s ARR is calculated as C eative Subsc iptio s Mo thly Recu i g Reve ue (MRR) multiplied by 12. C eative Subsc iptio s MRR is calculated as the total of (i) the total mo thly eve ue of all C eative Subsc iptio s (i cludi g Base44) i effect o the last day of the pe iod, othe tha domai egist atio s; (ii) the ave age eve ue pe mo th f om domai egist atio s multiplied by all egiste ed domai s i effect o the last day of the pe iod; a d (iii) mo thly eve ue f om othe pa t e ship ag eeme ts i cludi g e te p ise pa t e s, i effect i the last mo th of the pe iod. Busi ess Solutio s A ualized Recu i g Reve ue (ARR) is calculated as Busi ess Solutio s Mo thly Recu i g Reve ue (MRR) multiplied by 12. Busi ess Solutio s MRR is calculated as the total mo thly value of Busi ess Solutio s subsc iptio s i effect o the last day of the pe iod. Busi ess Solutio s subsc iptio s i clude, but a e ot limited to, subsc iptio s such as Google Wo kspace, Email Ma keti g, a d ecu i g paid ads.

Fo wa d-Looki g Stateme ts

This docume t co tai s fo wa d-looki g stateme ts, withi the mea i g of the safe ha bo p ovisio s of the P ivate Secu ities Litigatio Refo m Act of 1995 that i volve isks a d u ce tai ties. Such fo wa d-looki g stateme ts may i clude p ojectio s ega di g ou futu e pe fo ma ce, i cludi g, but ot limited to eve ue, booki gs a d f ee cash flow, a d may be ide tified by wo ds like “a ticipate,” “assume,” “believe,” “aim,” “fo ecast,” “i dicatio ,” “co ti ue,” “could,” “estimate,” “expect,” “i te d,” “may,” “pla ,” “pote tial,” “p edict,” “subject,” “p oject,” “outlook,” “futu e,” “will,” “seek” a d simila te ms o ph ases. The fo wa d-looki g stateme ts co tai ed i this docume t, i cludi g the qua te ly a d a ual guida ce, a e based o ma ageme t’s cu e t expectatio s, which a e subject to u ce tai ty, isks a d cha ges i ci cumsta ces that a e difficult to p edict a d ma y of which a e outside of ou co t ol. Impo ta t facto s that could cause ou actual esults to diffe mate ially f om those i dicated i the fo wa d-looki g stateme ts i clude, amo g othe s, ou expectatio that we will be able to att act a d etai egiste ed use s a d pa t e s to ou va ious offe i gs, a d ge e ate ew paid subsc iptio s, i pa ticula as we co ti uously adjust ou ma keti g st ategy a d as the mac o-eco omic e vi o me t co ti ues to be tu bule t; ou expectatio that we will be able to i c ease the ave age eve ue we de ive pe paid subsc iptio , i cludi g th ough ou pa t e s; ou expectatio that ew p oducts a d developme ts (such as Wix Ha mo y a d/o ou p op ieta y LLMs), as well as thi d-pa ty p oducts we will offe i the futu e withi ou platfo m, will eceive custome accepta ce a d satisfactio , i cludi g the g owth i ma ket adoptio of ou o li e comme ce solutio s a d ou Wix Studio p oduct, as well as ou Base44 offe i g; ou expectatio s ega di g ou ability to develop eleva t a d equi ed p oducts usi g a tificial i tellige ce (“AI”), the legal a d egulato y e vi o me t impacti g AI a d AI- elated activities; cybe secu ity, p ivacy a d i tellectual p ope ty, a d pote tial competitive impacts f om AI tools (i cludi g the impact o ou busi ess of use s a d pote tial use s choosi g to build thei o li e p ese ce usi g othe AI p oducts), a d othe isks associated with AI tech ologies; ou assumptio that histo ical use behavio ca be ext apolated to p edict futu e use behavio , i pa ticula du i g tu bule t mac o-eco omic e vi o me ts; ou p edictio of the futu e eve ues a d/o booki gs ge e ated by ou use coho ts a d ou ability to mai tai a d i c ease such eve ue g owth, as well as ou ability to ge e ate a d mai tai elevated levels of f ee cash flow a d p ofitability; ou expectatio to mai tai a d e ha ce ou b a d a d eputatio ; ou expectatio that we will effectively execute ou i itiatives to imp ove ou use suppo t fu ctio th ough ou Custome Ca e team, a d co ti ue att acti g egiste ed use s a d pa t e s, a d i c ease use ete tio , use e gageme t a d sales; ou ability to successfully expa d ou payme t i f ast uctu e to t a sact i additio al local cu e cies a d accept additio al payme t methods; ou expectatio ega di g the impact of fluctuatio s i fo eig cu e cy excha ge ates, i te est ates, pote tial illiquidity of ba ki g systems, a d othe ecessio a y t e ds o ou busi ess; ou expectatio s elati g to the epu chase of ou o di a y sha es a d/o co ve tible otes pu sua t to ou epu chase p og am, o as equi ed; ou expectatio that we will comply with the est ictio s u de ou C edit Ag eeme t; ou expectatio that we will effectively ma age ou i f ast uctu e; ou expectatio that we will efficie tly a d successfully ma age cybe secu ity isks a d i cide ts; ou expectatio s ega di g the outcome of a y egulato y i vestigatio o litigatio , i cludi g class actio s; ou expectatio s ega di g futu e cha ges i ou cost of eve ues a d ou ope ati g expe ses o a absolute basis a d as a pe ce tage of ou eve ues, i cludi g as a esult of elevated costs elated to AI; ou expectatio with espect to futu e sales of ou o di a y sha es by di ecto s, office s o la ge sha eholde s; ou expectatio s ega di g cha ges i the global, atio al, egio al o local eco omic, busi ess, competitive, ma ket, a d egulato y la dscape, i cludi g as a esult of the wa a d hostilities betwee Is ael a d Hamas, Hezbollah, I a a d the Houthi moveme t i Yeme a d/o the Uk ai e-Russia wa a d a y escalatio s the eof a d pote tial fo wide egio al i stability a d co flict; ou pla ed level of capital expe ditu es a d ou belief that ou existi g cash a d cash f om ope atio s will be sufficie t to fu d ou ope atio s fo at least the ext 12 mo ths a d fo the fo eseeable futu e; ou expectatio s with espect to the i teg atio a d pe fo ma ce of acquisitio s; ou ability to att act a d etai qualified employees a d key pe so el; a d ou expectatio s about e te i g i to ew ma kets a d att acti g ew custome demog aphics, i cludi g ou ability to successfully att act ew pa t e s, la ge e te p ise-level use s a d to g ow ou activities, i cludi g th ough the adoptio of ou Wix Studio p oduct, with these custome types as a ticipated; a d othe facto s discussed u de the headi g “Risk Facto s” i the Compa y’s a ual epo t o Fo m 20-F fo the yea e ded Decembe 31, 2025 filed with the Secu ities a d Excha ge Commissio o Ma ch 5, 2026. The p ecedi g list is ot i te ded to be a exhaustive list of all of ou fo wa d-looki g stateme ts. A y fo wa d-looki g stateme t made by us i this p ess elease speaks o ly as of the date he eof. Facto s o eve ts that could cause ou actual esults to diffe may eme ge f om time to time, a d it is ot possible fo us to p edict all of them. We u de take o obligatio to publicly update a y fo wa d-looki g stateme ts, whethe as a esult of ew i fo matio , futu e developme ts o othe wise.










































 Wix.com Ltd.CONSOLIDATED STATEMENTS OF OPERATIONS – GAAP(I thousa ds, except i come pe sha e data)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)Reve ues       C eative Subsc iptio s$398,350  $345,456  $780,711  $683,132 Busi ess Solutio s 164,708   144,474   323,518   280,449   563,058   489,930   1,104,229   963,581         Cost of Reve ues       C eative Subsc iptio s 81,050   54,131   159,543   110,198 Busi ess Solutio s 111,667   99,209   220,979   194,934   192,717   153,340   380,522   305,132         G oss P ofit 370,341   336,590   723,707   658,449         Ope ati g expe ses:       Resea ch a d developme t 175,685   134,735   353,903   262,232 Selli g a d ma keti g 181,705   113,155   381,295   224,718 Ge e al a d admi ist ative 44,641   44,394   89,919   89,788 Rest uctu i g a d othe costs 27,109   –   27,109   – Total ope ati g expe ses 429,140   292,284   852,226   576,738 Ope ati g i come (loss) (58,799)  44,306   (128,519)  81,711 Fi a cial i come (expe ses), et (12,153)  (38,377)  7,205   (32,545)Othe i come (expe ses), et (49)  123   (26)  187 I come (loss) befo e taxes o i come (71,001)  6,052   (121,340)  49,353 I come tax be efit (expe ses) (4,409)  51,651   (10,642)  42,116 Loss f om equity method i vestme t 950   –   1,843   – Net i come (loss)$(76,360) $57,703  $(133,825) $91,469         Basic et i come (loss) pe sha e$(1.78) $1.03  $(2.70) $1.64 Basic weighted-ave age sha es used to compute et i come (loss) pe sha e 42,965,089   55,905,451   49,626,355   55,807,604         Diluted et i come (loss) pe sha e$(1.78) $0.98  $(2.70) $1.55 Diluted weighted-ave age sha es used to compute et i come (loss) pe sha e 42,965,089   59,650,008   49,626,355   60,017,802         





























































Wix.com Ltd.CONDENSED CONSOLIDATED BALANCE SHEETS(I thousa ds)     Pe iod e ded Ju e 30, Decembe 31,  2026   2025 Assets(u audited) (audited)Cu e t Assets:   Cash a d cash equivale ts$262,776  $311,356 Rest icted cash –   5,520 Sho t-te m deposits 355,265   385,280 Rest icted deposits 114   222 Ma ketable secu ities 342,744   483,859 T ade eceivables 49,129   41,525 P epaid expe ses a d othe cu e t assets 93,833   96,252  Total cu e t assets 1,103,861   1,324,014     Lo g-Te m Assets:   P epaid expe ses a d othe lo g-te m assets 58,552   33,847 P ope ty a d equipme t, et 109,533   114,419 Equity method i vestme t 3,719   4,851 Defe ed tax asset 98,669   94,549 Ma ketable secu ities –   474,198 I ta gible assets, et 27,765   31,810 Goodwill 135,021   135,021 Ope ati g lease ight-of-use assets 312,415   398,265  Total lo g-te m assets 745,674   1,286,960      Total assets$1,849,535  $2,610,974     Liabilities a d Sha eholde s’ Deficie cy   Cu e t Liabilities:   T ade payables$76,738  $74,811 Employees a d pay oll acc uals 115,791   110,526 Defe ed eve ues 784,794   737,346 C edit facility loa s 500,069   – Acc ued expe ses a d othe cu e t liabilities 278,283   146,716 Ope ati g lease liabilities 48,342   43,262 Total cu e t liabilities 1,804,017   1,112,661 Lo g Te m Liabilities:   Defe ed eve ues 126,772   116,991 Defe ed tax liability 2,095   3,923 Co ve tible otes, et 1,128,341   1,125,769 Othe lo g-te m liabilities 167,322   200,054 Ope ati g lease liabilities 361,907   417,578 Total lo g-te m liabilities 1,786,437   1,864,315      Total liabilities 3,590,454   2,976,976     Sha eholde s’ Deficie cy   O di a y sha es 63   104 Additio al paid-i capital 2,456,614   2,067,407 T easu y sha es (3,223,538)  (1,600,156)Accumulated othe comp ehe sive i come 10,663   17,539 Accumulated deficit (984,721)  (850,896)Total sha eholde s’ deficie cy (1,740,919)  (366,002)    Total liabilities a d sha eholde s’ deficie cy$1,849,535  $2,610,974     



























































Wix.com Ltd.CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)OPERATING ACTIVITIES:       Net i come (loss)$(76,360) $57,703  $(133,825)$91,469 Adjustme ts to eco cile et loss to et cash p ovided by ope ati g activities:       Dep eciatio 5,978   6,099   11,965   12,236 Amo tizatio 2,022   1,246   4,045   2,707 Sha e based compe satio expe ses 53,372   59,439   110,318   119,700 Amo tizatio of debt discou t a d debt issua ce costs 1,287   795   2,572   1,589 Cha ges i acc ued i te est a d excha ge ate o sho t te m a d lo g te m deposits 38   126   53   (98)Cha ges i acc ued i te est a d excha ge ate o sho t te m a d lo g te m ba k loa 69   –   69   – No -cash impai me t, est uctu i g a d othe costs 19,246   –   19,246   – Amo tizatio of p emium a d discou t a d acc ued i te est o ma ketable secu ities, et (15,918)  (24,409)  (19,588)  (20,852)Loss f om equity method i vestme t 950   –   1,843   – Remeasu eme t loss (gai ) o ma ketable equity secu ities a d i vestme ts i p ivately held compa ies 2,374   –   1,674   (42)Cha ges i defe ed i come taxes, et (3,435)  (64,817)  (5,012)  (64,816)Cha ges i ope ati g lease ight-of-use assets 5,764   4,800   12,221   9,603 Cha ges i ope ati g lease liabilities 25,133   34,062   23,038   25,299 Gai o fo eig excha ge, et (2,166)  (3,832)  (2,532)  (5,838)I c ease i t ade eceivables (895)  (7,956)  (7,604)  (10,610)Dec ease (i c ease) i p epaid expe ses a d othe cu e t a d lo g-te m assets (25,775)  (6,090)  (47,178)  52,241 I c ease (dec ease) i t ade payables (34,451)  (12,581)  1,401   (21,919)I c ease (dec ease) i employees a d pay oll acc uals 5,643   21,409   967   (42,739)I c ease i sho t te m a d lo g te m defe ed eve ues 8,314   26,211   57,229   70,573 I c ease i acc ued expe ses a d othe cu e t liabilities 84,372   58,130   103,188   77,323 Net cash p ovided by ope ati g activities 55,562   150,335   134,090   295,826 INVESTING ACTIVITIES:       P oceeds f om sho t-te m deposits a d est icted deposits 160   –   30,170   107,780 I vestme t i sho t-te m deposits a d est icted deposits –   –   (100)  (112,810)P oceeds f om available-fo -sale ma ketable debt secu ities –   20,700   635,360   51,300 I vestme t i t adi g ma ketable debt secu ities (194,734)  (163,313)  (227,276)  (191,006)P oceed f om t adi g ma ketable debt secu ities 194,317   162,525   226,858   190,217 Pu chase of p ope ty a d equipme t a d lease p epayme t (2,648)  (2,265)  (5,949)  (4,894)Capitalizatio of i te al use of softwa e (272)  (405)  (526)  (826)P oceeds f om (i vestme t i ) othe assets –   (10,458)  –   (10,458)Payme t fo Busi esses acqui ed, et of acqui ed cash –   (18,545)  –   (18,545)P oceed f om ealizatio of i vestme ts i p ivately held compa ies 399   –   1,330   417 Pu chases of i vestme ts i p ivately held compa ies (1,660)  (2,358)  (5,265)  (3,108)Net cash p ovided by (used i ) i vesti g activities (4,438)  (14,119)  654,602   8,067 FINANCING ACTIVITIES:       P oceeds f om exe cise of optio s a d ESPP sha es 225   360   26,522   23,014 Pu chase of t easu y sha es –   (100,000)  –   (300,000)Pu chase of t easu y sha es u de te de offe (1,623,100)  –   (1,623,438)  – P oceeds f om c edit facility loa 500,000   –   500,000   – P oceeds f om p ivate placeme t (o di a y sha es a d wa a ts) –   –   260,000   – Payme t of issua ce costs elated to p ivate placeme t (8,319)  –   (8,408)  – Net cash used i fi a ci g activities (1,131,194)  (99,640)  (845,324)  (276,986)Effect of excha ge ates o cash, cash equivale t a d est icted cash 2,166   14,290   2,532   16,296 INCREASE (DECREASE) IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH (1,077,904)  50,866   (54,100)  43,203 CASH, CASH EQUIVALENTS AND RESTRICTED CASH—Begi i g of pe iod 1,340,680   653,276   316,876   660,939 CASH, CASH EQUIVALENTS AND RESTRICTED CASH—E d of pe iod$262,776  $704,142  $262,776  $704,142         






















Wix.com Ltd.KEY PERFORMANCE METRICS(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026  2025  2026  2025 (u audited) (u audited)C eative Subsc iptio s$398,350 $345,456 $780,711 $683,132Busi ess Solutio s 164,708  144,474  323,518  280,449Total Reve ues$563,058 $489,930 $1,104,229 $963,581        C eative Subsc iptio s$405,815 $364,871 $824,586 $734,340Busi ess Solutio s 163,314  145,053  329,535  286,489Total Booki gs$569,129 $509,924 $1,154,121 $1,020,829        F ee Cash Flow$52,642 $147,665 $127,615 $290,106        F ee Cash Flow excludi g acquisitio costs$61,176 $147,665 $173,428 $290,106        Total co solidated ARR$1,962,536 $1,699,905 $1,962,536 $1,699,905









































Wix.com Ltd.RECONCILIATION OF REVENUES TO BOOKINGS(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)Reve ues$563,058  $489,930  $1,104,229  $963,581 Cha ge i defe ed eve ues 8,314   26,232   57,229   70,594 Cha ge i u billed co t actual obligatio s (2,243)  (6,238)  (7,337)  (13,346)Booki gs$569,129  $509,924  $1,154,121  $1,020,829         Y/Y g owth 12%    13%                           Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)C eative Subsc iptio s Reve ues$398,350  $345,456  $780,711  $683,132 Cha ge i defe ed eve ues 9,708   25,653   51,212   64,554 Cha ge i u billed co t actual obligatio s (2,243)  (6,238)  (7,337)  (13,346)C eative Subsc iptio s Booki gs$405,815  $364,871  $824,586  $734,340         Y/Y g owth 11%    12%                           Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)Busi ess Solutio s Reve ues$164,708  $144,474  $323,518  $280,449 Cha ge i defe ed eve ues (1,394)  579   6,017   6,040 Busi ess Solutio s Booki gs$163,314  $145,053  $329,535  $286,489         Y/Y g owth 13%    15%          












Wix.com Ltd.RECONCILIATION OF COHORT BOOKINGS(I millio s) Six Mo ths E ded Ju e 30,  2026  2025 (u audited)Q1 Coho t eve ues$40 $21Q1 Cha ge i defe ed eve ues 35  26Q1 Coho t Booki gs$75 $47    

























Wix.com Ltd.RECONCILIATION OF REVENUES AND BOOKINGS EXCLUDING FX IMPACT(I thousa ds) Th ee Mo ths E ded Ju e 30,  2026   2025 (u audited)Reve ues$563,058  $489,930FX impact o Q2/26 usi g Y/Y ates (3,656)  –Reve ues excludi g FX impact$559,402  $489,930    Y/Y g owth 14%           Th ee Mo ths E ded Ju e 30,  2026   2025 (u audited)Booki gs$569,129  $509,924FX impact o Q2/26 usi g Y/Y ates (4,726)  –Booki gs excludi g FX impact$564,403  $509,924    Y/Y g owth 11%      

























Wix.com Ltd.TOTAL ADJUSTMENTS GAAP TO NON-GAAP(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025 (1) Sha e based compe satio expe ses:(u audited) (u audited)Cost of eve ues$3,042  $3,472  $6,314  $6,792 Resea ch a d developme t 29,974   32,098   62,357   63,589 Selli g a d ma keti g 8,050   9,046   16,296   18,223 Ge e al a d admi ist ative 12,306   14,823   25,351   31,096 Total sha e based compe satio expe ses 53,372   59,439   110,318   119,700 (2) Amo tizatio 2,034   1,259   4,069   2,731 (3) Acquisitio elated expe ses 41,059   6,087   78,967   6,087 (4) Amo tizatio of debt discou t a d debt issua ce costs 1,287   795   2,572   1,589 (5) Rest uctu i g a d othe costs 27,109   –   27,109   – (6) Sales tax acc ual a d othe G&A expe ses 52   (938)  669   (239)(7) U ealized gai o equity a d othe i vestme ts 2,374   –   1,674   (42)(8) No -ope ati g fo eig excha ge expe ses 16,911   11,902   17,690   8,823 (9) P ovisio fo i come tax effects elated to o -GAAP adjustme ts (546)  –   (385)  – (10) Loss f om equity method i vestme t 950   –   1,843   – Total adjustme ts of GAAP to No GAAP$144,602  $78,544  $244,526  $138,649         










































Wix.com Ltd.RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)G oss P ofit$370,341  $336,590  $723,707  $658,449 Sha e based compe satio expe ses 3,042   3,472   6,314   6,792 Acquisitio elated expe ses 23   163   44   163 Amo tizatio 1,455   668   2,910   1,335 No GAAP G oss P ofit$374,861  $340,893  $732,975  $666,739         No GAAP G oss ma gi 67%  70%  66%  69%                 Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)G oss P ofit – C eative Subsc iptio s$317,300  $291,325  $621,168  $572,934 Sha e based compe satio expe ses 2,152   2,442   4,464   4,809 Acquisitio elated expe ses 23   163   44   163 Amo tizatio 709   –   1,418   – No GAAP G oss P ofit – C eative Subsc iptio s$320,184  $293,930  $627,094  $577,906         No GAAP G oss ma gi – C eative Subsc iptio s 80%  85%  80%  85%                 Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)G oss P ofit – Busi ess Solutio s$53,041  $45,265  $102,539  $85,515 Sha e based compe satio expe ses 890   1,030   1,850   1,983 Amo tizatio 746   668   1,492   1,335 No GAAP G oss P ofit – Busi ess Solutio s$54,677  $46,963  $105,881  $88,833         No GAAP G oss ma gi – Busi ess Solutio s 33%  33%  33%  32%        






















Wix.com Ltd.RECONCILIATION OF OPERATING INCOME (LOSS) TO NON-GAAP OPERATING INCOME(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)Ope ati g i come (loss)$(58,799) $44,306  $(128,519) $81,711 Adjustme ts:       Sha e based compe satio expe ses 53,372   59,439   110,318   119,700 Amo tizatio 2,034   1,259   4,069   2,731 Impai me t, est uctu i g a d othe cha ges 27,109   –   27,109   – Sales tax acc ual a d othe G&A expe ses 52   (938)  669   (239)Acquisitio elated expe ses 41,059   6,087   78,967   6,087 Total adjustme ts 123,626   65,847   221,132   128,279         No GAAP ope ati g i come$64,827  $110,153  $92,613  $209,990         No GAAP ope ati g ma gi 12%  22%  8%  22%        






















Wix.com Ltd.RECONCILIATION OF NET INCOME (LOSS) TO NON-GAAP NET INCOME AND NON-GAAP NET INCOME PER SHARE(I thousa ds, except pe sha e data)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025  2026   2025 (u audited) (u audited)Net i come (loss)$(76,360) $57,703 $(133,825) $91,469Sha e based compe satio expe ses a d othe No GAAP adjustme ts 144,602   78,544  244,526   138,649No -GAAP et i come$68,242  $136,247 $110,701  $230,118        Basic a d diluted No GAAP et i come (loss) pe sha e$1.59  $2.44 $2.23  $4.12Weighted ave age sha es used i computi g basic a d diluted No GAAP et i come (loss) pe sha e 42,965,089   55,905,451  49,626,355   55,807,604        Basic No GAAP et i come pe sha e$1.59  $2.44 $2.23  $4.12Weighted ave age sha es used i computi g basic No GAAP et i come pe sha e 42,965,089   55,905,451  49,626,355   55,807,604        Diluted No GAAP et i come pe sha e$1.39  $2.28 $1.97  $3.83Weighted ave age sha es used i computi g diluted No GAAP et i come pe sha e 49,271,012   59,650,008  56,152,980   60,017,802        

















Wix.com Ltd.RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW(I thousa ds)         Th ee Mo ths E ded Six Mo ths E ded Ju e 30, Ju e 30,  2026   2025   2026   2025  (u audited) (u audited)Net cash p ovided by ope ati g activities$55,562  $150,335  $134,090  $295,826 Capital expe ditu es, et (2,920)  (2,670)  (6,475)  (5,720)F ee Cash Flow$52,642  $147,665  $127,615  $290,106         Rest uctu i g a d othe costs 8,534   –   8,534   – Cash paid fo acquisitio – elated costs –   –   37,279   – F ee Cash Flow excludi g acquisitio a d est uctu i g costs$61,176  $147,665  $173,428  $290,106         

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