NEW YORK, July 27, 2026 (GLOBE NEWSWIRE) — SWYM today a ou ced Jo You g as the compa y’s fi st Chief Custome Office . You g will lead a d co ti ue buildi g SWYM’s best-i -class Custome Success o ga izatio , helpi g clie ts maximize the impact of the platfo m while developi g a wo ld-class team a d capability that scales alo gside the busi ess.
“What d ew me to SWYM is the calibe of the platfo m a d the ambitio of the team behi d it. Clie ts a e al eady seei g eal esults, a d I could ‘t be mo e excited to help eve y o e of them ealize the full value of what SWYM ca do fo thei busi ess. This is exactly the ki d of challe ge I love, buildi g the custome o ga izatio that matches the ambitio of the tech ology.” — Jo You g, Chief Custome Office at SWYM.
I just 2.5 yea s, SWYM has g ow f om a idea i to a global platfo m, pa t e i g with 50+ age cies a d 200+ b a ds ac oss No th Ame ica, LATAM, EMEA, a d APAC. What sta ted as a missio to help b a ds a d age cies stop wasti g thei mo ey has become a eality, with custome s co siste tly seei g st o ge campaig pe fo ma ce while simplifyi g thei supply chai s th ough i tellige t supply a d dema d decisio i g.
As SWYM has scaled, o e thi g has become i c easi gly clea : buildi g i ovative tech ology is o ly half the equatio . Delive i g exceptio al custome outcomes, c eati g lasti g pa t e ships, a d e su i g eve y clie t ealizes the full value of SWYM is equally impo ta t. Jo You g is u iquely qualified to lead that missio .
Th oughout his ca ee , You g has had the oppo tu ity to sit o vi tually eve y side of the custome equatio . He b i gs 20+ yea s of expe ie ce ac oss b a d ma keti g, data a d a alytics, a d custome success leade ship at high-g owth tech ology compa ies. You g bega his ca ee buildi g b a ds at Colgate-Palmolive a d Nestlé, givi g him fi stha d expe ie ce with the challe ges b a ds face i d ivi g g owth a d ma agi g ma keti g i vestme t. He late led Custome Success a d P ofessio al Se vices at Comme ceIQ a d built a multi-millio dolla co sulti g p actice at Ka ta , wo ki g ac oss some of the wo ld’s la gest co sume b a ds a d etaile s. Most ece tly, he se ved as Chief Ope ati g Office at Elevate K-12, whe e he helped lead the compa y th ough a successful acquisitio . Jo holds a MBA f om the Tuck School of Busi ess at Da tmouth a d is a CFA cha te holde .
“G eat tech ology gets you i the doo , but g eat custome outcomes a e what ea t ust a d keep it. Jo u de sta ds that bette tha a yo e I’ve met. He’s a a e leade —thoughtful, humble, a d just as comfo table i the details as he is setti g st ategy. B i gi g him o as CCO is o e of the most impo ta t steps we’ve take as a compa y, a d I could ‘t be mo e excited fo what he’ll build alo gside ou custome s.” — Ravi Patel, CEO & Co-Fou de , SWYM.
SWYM.ai is edefi i g p og ammatic media by givi g b a ds a d age cies full co t ol ove how thei media is sou ced, cu ated, a d optimized. Built fo both the supply a d dema d sides, SWYM a alyzes bidst eam data, supply paths, audie ce co text, a d DSP behavio to ide tify a d activate highe -quality i ve to y befo e the bid. By simplifyi g the supply chai a d imp ovi g the quality of bid equests DSPs eceive, SWYM helps clie ts execute t a spa e t, data-d ive media st ategies ac oss display, video, CTV, a d comme ce. The platfo m i teg ates with eve y majo DSP a d SSP to delive sma te , faste , a d mo e efficie t p og ammatic outcomes.
Co tact:Emily Riley914-330-1128emily@ ileyst ategic.com
