SAN FRANCISCO, July 21, 2026 (GLOBE NEWSWIRE) — Pla ful I c., the pio ee of fi a cial pe fo ma ce ma ageme t cloud softwa e, today a ou ced the appoi tme t of Ke Fe guso as Chief Reve ue Office . Fe guso will lead Pla ful’s global eve ue o ga izatio as the compa y g ows its base of mo e tha 1,500 fi a ce teams a d deepe s the AI capabilities those teams use to pla , close, a d epo t. Pla ful b i gs pla i g, epo ti g, a d co solidatio s togethe i o e platfo m fo mid-ma ket a d e te p ise fi a ce teams, at a lowe cost a d with faste impleme tatio tha legacy alte atives. He b i gs ea ly 25 yea s buildi g a d scali g go-to-ma ket o ga izatio s ac oss fi a cial pla i g, wo kfo ce pla i g, AI, a d a alytics at some of e te p ise softwa e’s most established compa ies.
Fe guso most ece tly a Adaptive Pla i g’s No th Ame ica busi ess at Wo kday. Ove ea ly 25 yea s, he has led eve ue teams, twice as a Chief Reve ue Office , at compa ies b i gi g AI a d a alytics i to fi a ce, HR, a d the e te p ise, i cludi g Vi tualitics, O gvue, a d Visie . Th ough each, he has bee k ow fo buildi g high-pe fo mi g teams a d the cultu e that sustai s them.
“Ke has spe t his ca ee ight whe e fi a ce a d AI meet, taki g a alytics i to the office of the CFO a d tu i g it i to decisio s fi a ce teams actually t ust,” said Joh He , CEO at Pla ful. “He has spe t yea s selli g i to the office of the CFO, he k ows what this buye st uggles with, a d he has built a d scaled the eve ue o ga izatio s that b ought AI-d ive a alytics to that ma ket at compa ies edefi i g thei catego ies. We’ e putti g AI to wo k i side the fi a cial close, pla i g, a d epo ti g that fi a ce teams u eve y day, a d with the mome tum we’ e ca yi g out of a st o g fi st half, Ke is exactly the leade to get ou awa d-wi i g platfo m i f o t of mo e fi a ce leade s a ou d the wo ld.”
Alo gside his executive oles, he is a i vesto a d go-to-ma ket adviso , se vi g as a Limited Pa t e at Stage 2 Capital, whe e he helps ea ly-stage B2B sta tups desig a d deploy p edictable, value-based go-to-ma ket st ategies.
“I came to Pla ful because the p oduct ea s the co fide ce of the people who use it eve y day, a d because I’m wo ki g with a highly e e gized eve ue team with a st o g cultu e that I ca build o a d accele ate,” said Ke Fe guso , CRO at Pla ful “Togethe , we will get Pla ful to the fi a ce leade s still wo ki g i legacy applicatio s that we e ot built fo AI.”
