NEW YORK, July 01, 2026 (GLOBE NEWSWIRE) —
Mobu st, the global leade i digital ma keti g a d AI-powe ed solutio s, today a ou ces its acquisitio of Hype zo , a full-scale Amazo ma keti g age cy that helps b a ds g ow, optimize a d scale thei e-comme ce p ese ce.
Hype zo has wo ked with mo e tha 150 compa ies, i cludi g b a ds like Eve ede , P imal Ha vest, goPu e a d Up oot Clea , ac oss i dust y catego ies such as suppleme ts, cosmetics, pet, baby, fit ess a d well ess, home, kitche a d ga de . Established by five co-fou de s who bootst apped the busi ess, the age cy has built its eputatio by tu i g Amazo i to a mea i gful eve ue cha el fo the b a ds it wo ks with. O ave age, clie ts see a 200% lift i Amazo sales withi eight mo ths.
Hype zo will ow ope ate as Hype zo by Mobu st, addi g dedicated e-comme ce expe tise to Mobu st’s ecosystem. The deal gives Mobu st clie ts access to a specialized team cove i g eve ythi g elated to Amazo g owth: p oduct listi g optimizatio , co te t a d c eative ge e atio , sto ef o t ma ageme t, media buyi g, Amazo accou t st ategy a d o goi g pe fo ma ce imp oveme t.
“Amazo is o lo ge a sepa ate e-comme ce cha el. It is o e of the most impo ta t places whe e co sume s discove , validate a d buy f om b a ds,” said Gilad Becha , fou de a d CEO of Mobu st. “Hype zo b i gs deep ma ketplace expe tise that fills a fast-g owi g eed fo ou clie ts. It is a othe step towa d buildi g the most complete g owth ope ati g system.”
While Mobu st has lo g suppo ted Amazo adve tisi g as pa t of its b oade paid media offe i g, d ivi g mea i gful impact withi Amazo equi es a mo e specialized ma ketplace st ategy. Pe fo ma ce o the platfo m is shaped by daily sales velocity ac oss both paid a d o ga ic activity, which mea s b a ds may st ategically i vest i paid media to i c ease sales volume, eve whe that spe d is ot immediately p ofitable o its ow , i o de to imp ove a p oduct’s o ga ic positio withi its catego y. St o ge o ga ic visibility will d ive additio al sales, allowi g paid media to suppo t b oade ma ketplace g owth beyo d di ect ad-d ive eve ue. These st ategies a e fa mo e adva ced tha simply pu chasi g media o Amazo a d ep ese t the specialized expe tise that Hype zo by Mobu st b i gs to help clie ts imp ove pe fo ma ce a d scale.
The acquisitio follows a $11.8 millio st ategic i vestme t f om Ch ysalis Holdi gs suppo ti g Mobu st’s M&A a d AI p oduct developme t.
“Joi i g Mobu st lets us imp ove o what we do best a d that’s scali g b a ds o Amazo . Now I’m co fide t that we’ll be able to b i g eve mo e value to ou clie ts,” said H isto A akliev, COO a d co-fou de of Hype zo . “Mobu st’s AI capabilities a d global clie t base give us ew ways to optimize ou wo k, expa d ou each a d help b a ds move faste o Amazo . As Hype zo by Mobu st, we ca b i g ma ketplace expe tise i to a much la ge digital ecosystem.”
The acquisitio b i gs 30 Hype zo team membe s i to Mobu st. As Hype zo by Mobu st, the team will become a specialized e-comme ce g owth u it alo gside Mobu st’s existi g digital t a sfo matio se vices.
Fo Mobu st, the additio of Hype zo ma ks a othe step towa d b i gi g eve y esse tial ma keti g se vice togethe fo clie ts. B a ds i c easi gly eed co ected suppo t ac oss the full custome jou ey, f om awa e ess a d sea ch visibility to ma ketplace validatio , co ve sio , a d ete tio .
By i teg ati g Hype zo ’s Amazo expe tise i to its existi g se vice stack, Mobu st ca help clie ts build mo e cohesive g owth st ategies ac oss ow ed cha els, paid media, o ga ic discove y, AI-powe ed optimizatio a d o e of the wo ld’s most i flue tial comme ce platfo ms.
“We do ‘t expa d fo the sake of scale,” Becha added. “Eve y acquisitio is desig ed to b i g i some of the wo ld’s best specialists, addi g ew capabilities ou clie ts eed ow a d will eed eve mo e tomo ow. Hype zo by Mobu st gives b a ds a sma te way to co ect Amazo pe fo ma ce with the est of thei ma keti g.”
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Mobu st is a full-se vice mobile-fi st digital age cy that p opels compa ies i to catego y leade s th ough AI-powe ed ma keti g. Ou methodology is d ive by a p op ieta y AI p og am, with dedicated expe ts embedded i eve y depa tme t to pio ee i tellige t solutio s that delive u pa alleled clie t g owth.
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