Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron.
IRVINE, CA – Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions, today announced a partnership with Corksy, the modern direct-to-consumer platform for wineries.
Through this partnership, Sipcrü Studios serves as a sourcing partner for productions seeking authentic wine and beverage brands for on-screen environments, working directly with studios, prop masters, and production teams responsible for building dining, restaurant, and hospitality scenes. Corksy will help connect wineries with these placement opportunities while giving its clients priority access to certain productions.
Wine and spirits are a natural part of the environments portrayed in film and television, appearing regularly in dining scenes, celebrations, and hospitality settings across productions. Through Sipcrü Studios, wineries now have a structured way to participate in those moments and place their bottles in scenes where wine naturally belongs.
“We recently helped place wines from several winery clients into the filming of a major studio production,” said Kevin Kaufman, COO of Corksy. “The production team appreciated receiving thoughtfully curated bottles that matched the environment of the scene rather than simply grabbing whatever was available. Our clients were equally excited about the opportunity to have their wines appear in a major production, which helped spark this partnership.”
Because wine is such a nuanced product, sourcing bottles for productions requires more than simply placing a label on a table. Sipcrü Studios works closely with wineries and production teams to identify wines that match the setting, tone, and lifestyle portrayed in each scene.
“Wine has always been part of the lifestyle portrayed in film and television, but wineries rarely have a clear path to participate in those moments,” said Jacqueline Rullman, Marketing at Sipcrü Studios. “Because we understand the wine industry so deeply, from producers and regions to how wine is actually experienced at the table, we can help ensure the bottles appearing on screen feel authentic to the scene. At the same time, it opens the door for wineries to introduce their wines to entirely new audiences through storytelling and culture.”
Current Placement Opportunities Open for Wineries
Sipcrü Studios is currently sourcing wines for several upcoming productions, including Tyrant, a major studio feature film from Amazon / MGM currently in production starring Charlize Theron.
The film takes place within an elevated culinary and hospitality setting where wine is a natural part of the dining environment portrayed on screen. Because of this setting, wine is expected to appear organically within these environments as part of the overall lifestyle portrayed in the film.
Sipcrü Studios is currently sourcing wines across several categories for these scenes, including:
• Premium red wines
• White wines
• Sparkling wines
Target retail price points for the production range approximately from $45 to $75, with multiple placements available.
In addition to Tyrant, Sipcrü Studios is currently working with production teams sourcing wines for several upcoming projects across major studios and streaming platforms. These include feature films and premium streaming series centered around culinary, hospitality, and lifestyle environments where wine naturally appears on screen.
Several of these productions feature A-list talent and globally distributed streaming platforms, with scenes set in restaurants, private dining environments, and hospitality-driven storylines where wine is a natural part of the setting.
Because production timelines move quickly, Sipcrü Studios works with a limited number of wineries per project to ensure authenticity and alignment with each production’s environment and tone.
Wineries interested in being considered for the current round of productions-including the upcoming MGM feature film Tyrant-should submit their interest by the end of this week, as sourcing decisions for several productions are already underway.
How Wine Placement Works
Sipcrü Studios works directly with production studios, prop masters, and set design teams responsible for sourcing items used on screen. When scenes involving dining, restaurants, or hospitality environments are developed, production teams often seek real products that reflect the lifestyle being portrayed.
Sipcrü Studios helps match those production requests with wineries whose wines align with the setting, tone, and style of the scene. Depending on the production, placements can range from background table settings to featured moments where a bottle is poured, served, or discussed during a scene.
Following release, participating wineries may also receive approved still images or footage from the production that can be used in their own marketing and promotional materials.
While participation is open to wineries across the industry, Corksy clients will receive priority access to certain placement opportunities through this partnership, including early notification of upcoming productions seeking wines for filming.
About Corksy
Corksy is the modern DTC platform for wineries, offering membership management, ecommerce, POS, CRM, reservations and marketing tools in one easy-to-use system. Trusted by wineries across North America, now expanding to breweries, distilleries, cideries, meaderies, and retail brands, Corksy helps businesses sell more, streamline operations, and deliver unforgettable guest experiences. Based in Irvine, California, Corksy is helping the wine industry embrace modern technology while creating new opportunities for growth across the beverage space. Learn more at corksy.io.
Media Contact
Media interested in speaking with the Sipcrü Studios team about wine placement opportunities or upcoming productions may contact:
Jacqueline Rullman
Marketing, Sipcrü Studios
jacqueline@sipcru.com
http://www.sipcrustudios.com
Sipcru Studios
5281 California Ave, Ste 220
Irvine, CA 92656
About Sipcrü Studios
Sipcrü Studios connects wineries, spirits, and craft beverage brands with major film, television, and streaming productions seeking authentic beverage placement. Working directly with production studios, prop masters, and set design teams, Sipcrü sources wines for on-screen environments ranging from restaurant and hospitality settings to private dining and lifestyle scenes.
Sipcrü Studios works with productions across major studios, premium streaming platforms, and television networks, helping brands appear naturally within film and television storytelling.
Learn more or register interest at:
http://www.sipcrustudios.com
This release was published on openPR.
